FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
Lab-GrownFeb 04, 2021
Jenny Packham Brings 1930s Charm to Helzberg’s Lab-Grown Bridal Collection
The designer paired colorless lab-grown diamonds and platinum settings to create glamorous, cost-conscious engagement rings.
The “Bardot” emerald-cut lab-grown diamond engagement ring from designer Jenny Packham’s new collection with Helzberg Diamonds ($5,699). It’s named after the designer’s Bardot wedding gown style.
Kansas City, Mo.—Helzberg Diamonds has teamed up with British designer Jenny Packham on a new colorless lab-grown diamond bridal collection.
Packham, a noted favorite of the British Royal Family, launched her eponymous fashion brand in 1998.
Known for her bridal and formal wear collections, both British and Hollywood royalty have donned Packham’s designs, including the Duchess of Cambridge, Adele, Taylor Swift, Angelina Jolie, and Kate Hudson.
Packham has stores and showrooms in London, Paris and New York, with her collections available in Harrods, Harvey Nichols, Neiman Marcus, Net-A-Porter and Bergdorf Goodman.
Fashion designer Jenny Packham’s designs have been seen on the Duchess of Cambridge, Adele, and other famous faces.
Packham has brought her eye for glamour to the new Helzberg collection, pairing colorless, GCAL-certified lab-grown diamonds and platinum settings.
“It is well known that I am attracted to sparkle—my dresses are designed to create excitement as they catch the light and dazzle,” said Packham in a press release about the collection.
“My new jewelry designs, created from these incredible and colorless lab-grown diamonds, are inspired by my love of the legendary stars of the Silver Screen, the ethereal icons of the 1930s, their timeless glamour, and yet the rings look so effortlessly modern.”
RELATED CONTENT: Jared Is Launching a New Engagement Ring Collection
Each ring features “The Jenny Packham Star,” a star-shaped diamond motif.
The collection ranges in price from $700 for a lab-grown diamond and platinum band to $6,000 for a two-carat engagement ring.
“Most couples are on a wedding budget. We’ve seen a large increase in customers asking for lab-grown diamonds as you can often get a larger stone for less money,” said Julie Yoakum, senior vice president and chief merchandise officer for Helzberg Diamonds, in a statement.
Citing a study by MVI Marketing, Helzberg noted that in the last 10 years, lab-grown diamonds have gone from minimal customer awareness to being recognized by 80 percent of jewelry buyers.
The web page for the collection features an education section to answer customer questions about lab-grown diamonds.
“For those who are uncertain of lab-grown diamonds, consider this analogy: there are roses that grow in the ground and roses that grow in a greenhouse. Both are beautiful and have similar qualities, they are just grown in different ways. The same is true for lab-grown diamonds. Some diamonds are grown in the ground while others are grown in a lab. We hold our lab-grown diamonds to the same high-quality standards as our natural diamonds,” said Yoakum.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
