MajorsNov 01, 2021
Royal Chain’s New Catalog Is OutCollectionsFeb 16, 2022
Royal Chain’s Spring 2022 Offerings Are All About Gold
The newest styles from the manufacturer capitalize on current jewelry trends.
Retailers can place their spring 2022 orders with Royal Chain now, with inventory arriving in March.
New York—What’s old is new again.
Royal Chain’s spring 2022 catalog showcases lots of bold yellow gold styles that hearken to the 1980s and early 1990s.
The jewelry manufacturer noted 2021 was a record year for its gold jewelry offerings and it expects continued growth and demand in the category this year.
That means an emphasis on classic Omega necklaces that reached peak popularity in the ‘80s and ‘90s, as well as Marine and Panther links inspired by Lady Gaga’s portrayal of Patrizia Reggiani in “The House of Gucci.”
There are also lots of herringbone chains and tubogas styles.
The catalog focuses on versatile, everyday styles, with lots of new paperclip chain updates for example, like y-necklaces and shoulder dusters, or necklaces and bracelets with brightly colored enamel links.
Color also comes in the form of multi-colored gemstone pendants in yellow gold, and bright cord bracelets with gold charms.
Other catalog staples are hoops and lots of simple initial jewelry.
The digital catalog is available for online viewing with retail partners able to log in for pricing. Retailers can request physical catalog copies at RoyalChain.com.
Inventory is expected to arrive in March and pre-orders are happening now.
Royal Chain has a new tagline to go with its wide array of offerings, “Diversity + Experience.”
In a press release, Vice President of Design Phillip Gabriel Maroof said: “Our new slogan, ‘Diversity + Experience’, is a nod to both our product diversity and the diverse group of people within our own company. I like to think of us as the United Nations of the jewelry world.”
Related stories will be right here …
Royal Chain’s spring 2022 catalog showcases lots of bold yellow gold styles that hearken to the 1980s and early 1990s.
The jewelry manufacturer noted 2021 was a record year for its gold jewelry offerings and it expects continued growth and demand in the category this year.
That means an emphasis on classic Omega necklaces that reached peak popularity in the ‘80s and ‘90s, as well as Marine and Panther links inspired by Lady Gaga’s portrayal of Patrizia Reggiani in “The House of Gucci.”
There are also lots of herringbone chains and tubogas styles.
The catalog focuses on versatile, everyday styles, with lots of new paperclip chain updates for example, like y-necklaces and shoulder dusters, or necklaces and bracelets with brightly colored enamel links.
Color also comes in the form of multi-colored gemstone pendants in yellow gold, and bright cord bracelets with gold charms.
Other catalog staples are hoops and lots of simple initial jewelry.
The digital catalog is available for online viewing with retail partners able to log in for pricing. Retailers can request physical catalog copies at RoyalChain.com.
Inventory is expected to arrive in March and pre-orders are happening now.
Royal Chain has a new tagline to go with its wide array of offerings, “Diversity + Experience.”
In a press release, Vice President of Design Phillip Gabriel Maroof said: “Our new slogan, ‘Diversity + Experience’, is a nod to both our product diversity and the diverse group of people within our own company. I like to think of us as the United Nations of the jewelry world.”
More on Collections
The Latest
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
