Royal Chain Unveils Spring Collection

CollectionsMar 08, 2021

Royal Chain Unveils Spring Collection

It’s full of layering pieces and accented with pops of color.

Royal Chain’s spring 2021 collection is full of everyday fine jewelry essentials, like chain necklaces and friendship bracelets.
New York—Buyers at the Atlanta Jewelry Show this past weekend were the first to get an in-person taste of Royal Chain’s spring newness.
The manufacturer typically would have unveiled its spring collection at the Vicenzaoro January show, but upon the event’s cancellation, moved the debut to Atlanta.
In a press release, Royal Chain said the launch is ideally timed for spring occasions like Easter, Mother’s Day and graduations, as well as wedding season on the horizon. 
The company’s outlook for the year ahead is optimistic, referencing strong fine jewelry sales during the pandemic as well as vaccine distribution increasing.
Royal Chain’s spring 2021 collection is inspired by the fashion industry and wearable looks social media influencers sport on Instagram. This translated to lots of yellow gold, and necklaces and pendants of varying lengths that layer well. 
Chains are a big part of the spring offerings, like the paperclip chain Royal Chain has promoted heavily in recent seasons, as well as a herringbone chain. 
There are also lots of fun pops of color, but not just through gemstones. Colorful cords make for price point friendship bracelets and paperchain link bracelets are extra fun when interspersed with neon enamel links. 
Design Director Phillip Gabriel Maroof worked with his Italian designers remotely to develop the collection, meant to be casual, effortless, and easy to wear, whether out and about or at home. 
The full spring 2021 catalog is available for viewing online. Products are available for delivery in mid-March. 

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CrimeApr 13, 2021
2 Men Plead Guilty in Murder of Texas Jeweler

The men, one of whom is the late Theodore Shaughnessy’s son, both received 35-year prison sentences.

FinancialsApr 13, 2021
Signet Ups Fiscal Guidance Following Strong Q1

The jewelry giant posted stronger-than-expected conversion rates and higher average ticket values in the first quarter.

IndependentsApr 13, 2021
Trend Forecaster Paola De Luca to Offer Virtual Courses

They will cover jewelry marketing and product and design trends, and the first session is free.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

SourcingApr 13, 2021
Rough Diamond Sales Slow Down for De Beers, Alrosa

Leaders at both companies said the latest sales results are in line with expectations.

Weekly QuizApr 08, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 5-9, 2021.
Take the Quiz
EditorsApr 12, 2021
Looking Back on the Legacy of Alex Woo

Editor-in-Chief Michelle Graff shares memories of the designer, who died of cancer late last month at 47.

TrendsApr 12, 2021
Amanda’s Style File: April Reigns With Diamonds

Here are 16 diamond jewelry classics for those lucky April babies.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

WatchesApr 12, 2021
Watches International Relaunches With New Editor-in-Chief

Journalist and watch aficionado Stephen Watson will lead the timepiece publication’s coverage.