Kendra Scott Unveils Lab-Grown Engagement Ring Collection
The jewelry company is moving into bridal just a month after branching out into the watch world.
The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity.
Prices range between $1,350 to $8,150.
The rings’ center stones and pavé are grown in the United States, India, and China, a Kendra Scott spokesperson said; they did not respond to a follow-up inquiry about specific growers by press time.
The diamonds are cut and polished in India.
A recent Fruchtman Marketing report noted that as the cost of living rises, couples with less to spend on an engagement ring may opt for lab-grown diamonds as a more affordable alternative to natural diamonds.
The rings are available in three silhouettes, solitaire, halo and “signature,” that mirror the style of the brand’s jewelry.
Center stones are available in round, oval, and emerald cuts while the band can be 14-karat white, rose, or yellow gold.
SEE: The Engagement Collection by Kendra Scott
The solitaire and halo styles also feature a singular yellow sapphire in the band, “representing joy, optimism, and the promise of a bright future,” the Austin-based company said.
The rings are made to order and are delivered in approximately three weeks.
“When creating this collection, we challenged ourselves to consider every detail. Fundamental to our design process, each ring can be customized and curated to match every couple’s unique love story,” said company founder and executive chair Kendra Scott.
The company, which is celebrating its 20th anniversary, said its foray into engagement rings was “a natural next step for the brand,” following its launch of watches in April.
“For 20 years, our customers have invited us to be a part of their wedding journeys,” said Scott. “The launch of the Engagement Collection by Kendra Scott will allow us to be the wedding destination from proposal to happily ever after.”
The collection will be available online via virtual appointments and at 12 retail locations: Tampa, Florida; Pittsburgh, Pennsylvania; Savannah, Georgia; Charleston, South Carolina; Dedham, Massachusetts; Nashville, Tennessee; Lexington, Kentucky; New York’s SoHo neighborhood; Las Vegas, Nevada; and the Texas cities of Austin, Dallas, and Houston.
The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.
Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.
It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.