WatchesApr 14, 2022
Kendra Scott Debuts First Watch CollectionLab-GrownMay 24, 2022
Kendra Scott Unveils Lab-Grown Engagement Ring Collection
The jewelry company is moving into bridal just a month after branching out into the watch world.
Kendra Scott recently launched an 11-piece engagement ring collection, all featuring lab-grown diamonds.
Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches.
The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity.
Prices range between $1,350 to $8,150.
The rings’ center stones and pavé are grown in the United States, India, and China, a Kendra Scott spokesperson said; they did not respond to a follow-up inquiry about specific growers by press time.
The diamonds are cut and polished in India.
A recent Fruchtman Marketing report noted that as the cost of living rises, couples with less to spend on an engagement ring may opt for lab-grown diamonds as a more affordable alternative to natural diamonds.
The rings are available in three silhouettes, solitaire, halo and “signature,” that mirror the style of the brand’s jewelry.
Center stones are available in round, oval, and emerald cuts while the band can be 14-karat white, rose, or yellow gold.
SEE: The Engagement Collection by Kendra Scott
The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity.
Prices range between $1,350 to $8,150.
The rings’ center stones and pavé are grown in the United States, India, and China, a Kendra Scott spokesperson said; they did not respond to a follow-up inquiry about specific growers by press time.
The diamonds are cut and polished in India.
A recent Fruchtman Marketing report noted that as the cost of living rises, couples with less to spend on an engagement ring may opt for lab-grown diamonds as a more affordable alternative to natural diamonds.
The rings are available in three silhouettes, solitaire, halo and “signature,” that mirror the style of the brand’s jewelry.
Center stones are available in round, oval, and emerald cuts while the band can be 14-karat white, rose, or yellow gold.
SEE: The Engagement Collection by Kendra Scott
A white gold solitaire engagement ring by Kendra Scott with a 1-carat lab-grown emerald-cut diamond
The collection features oval cuts, like in this ring, as well as round and emerald-cut diamonds.
The rings are available in a “signature” silhouette, as seen in the style above, as well as halo and solitaire.
A white gold solitaire engagement ring with a 1-carat lab-grown round diamond. Every ring is made to order and delivered in approximately three weeks.
The collection also includes bands.
A selection of loose lab-grown diamonds
The solitaire and halo styles also feature a singular yellow sapphire in the band, “representing joy, optimism, and the promise of a bright future,” the Austin-based company said.
An in-house diamond expert will guide customers through the design process, from choosing a carat weight and a setting to pavé additions and personalized engraving.
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The rings are made to order and are delivered in approximately three weeks.
“When creating this collection, we challenged ourselves to consider every detail. Fundamental to our design process, each ring can be customized and curated to match every couple’s unique love story,” said company founder and executive chair Kendra Scott.
The company, which is celebrating its 20th anniversary, said its foray into engagement rings was “a natural next step for the brand,” following its launch of watches in April.
“For 20 years, our customers have invited us to be a part of their wedding journeys,” said Scott. “The launch of the Engagement Collection by Kendra Scott will allow us to be the wedding destination from proposal to happily ever after.”
The collection will be available online via virtual appointments and at 12 retail locations: Tampa, Florida; Pittsburgh, Pennsylvania; Savannah, Georgia; Charleston, South Carolina; Dedham, Massachusetts; Nashville, Tennessee; Lexington, Kentucky; New York’s SoHo neighborhood; Las Vegas, Nevada; and the Texas cities of Austin, Dallas, and Houston.
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