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Kendra Scott Debuts First Watch Collection
The timepiece collection was launched ahead of the brand’s 20th anniversary.
Kendra Scott has introduced a watch collection, a first for the brand.
Austin, Texas—Kendra Scott is branching out into the watch world, launching its first timepiece collection ahead of its 20th anniversary.
The new collection includes five watches and three watch bands compatible with all models of the Apple Watch.
"We are thrilled to continue to expand the Kendra Scott brand with the launch of watches, a natural next step in our product innovation," said designer and founder Kendra Scott.
She stepped down as CEO in February 2021 and now acts as the company’s executive chairman, chief creative officer, and majority owner.
"A timepiece is a reminder that there's no better gift than the time we can spend together, and I hope that this new category helps inspire our customers to take the time to celebrate moments for themselves and their loved ones this spring," she said
SEE: Kendra Scott’s New Watch Collection
The “Alex” gold tone stainless steel 35mm watch with a turquoise-colored magnesite dial ($248)
The “Alex” five link watch band in rose gold tone stainless steel ($148)
The “Dira” black stainless steel 28mm watch with a black mother-of-pearl dial ($268)
The “Dira” three link watch band in gold tone and black stainless steel ($148)
The “Elle” gold tone stainless steel leather wrap watch with an abalone dial ($198)
The “Whitley” chain watch band in silver stainless steel ($128)
The watches incorporate the brand’s penchant for color and natural materials, as well as its signature shapes.
Each watch has an inlaid stone or shell dial, made of white mother-of-pearl, black mother-of-pearl, turquoise-colored magnesite, or abalone.
The brand’s logo medallion is at 12 o’clock, with a GIA-certified diamond set in the center.
The collection ranges in price from $198 to $328 for watches and $128 to $148 for the watch bands.
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