Kendra Scott Unveils First Men’s Collection

CollectionsMay 24, 2021

Kendra Scott Unveils First Men’s Collection

The new Scott Bros. collection is heading to stores and online June 7.

Kendra Scott’s new men’s collection, Scott Bros., was designed with the help of the designer’s sons.
Austin, Texas—Kendra Scott has introduced Scott Bros., its first men’s collection, just in time for graduation season and Father’s Day.
The collection features bracelets crafted with leather cord, paracord, vinyl beads, and stones like banded agate, blue lapis, brown tiger’s eye, and turquoise jasper.
Prices start at $68 and go up to $198.
Scott designed the new collection alongside her sons, incorporating their own styles and personalities into the jewelry. 
The bracelets are designed to be layered and mixed and matched, with some styles featuring sterling silver and 18-karat gold vermeil.
“I’ve been a jewelry designer as long as I’ve been a mom—as my boys have grown, so has this business,” said Kendra Scott, founder, designer and executive chairwoman, in a press release about the collection.
SEE: Kendra Scott’s New Men’s Collection

“My boys have grown up with this business. Back in the day, they would come to the office and go ‘treasure hunting’ for beads stuck in the cracks of our wood floors. To now design a collection with them is truly a full-circle moment for me,” said Scott.
Proceeds from the “Cade” bracelets featured in the collection will support the Peyton Manning Children’s Hospital Art Therapy Program and as the program continues, 20 percent of proceeds will support the Shop for Good Giveback for family and youth organizations.
The new collection will be available online and in stores on June 7.
 Related stories will be right here … 

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Policies & IssuesSep 28, 2021
Vaccine Mandate Raises Questions for Retailers

NRF and RILA say their members need more information and will need more time before requiring employees to get vaccinated.

MajorsSep 28, 2021
Pandora Taps Gen Z Star Addison Rae for Ad Campaign

It also features Charli XCX.

TechnologySep 28, 2021
NDC’s Assure Program Adding Mounted Jewelry Testing

Assure has also enlisted a second lab for testing, at the University of Antwerp in Belgium.

Brought to you by
Bringing Sexy Back: The Allure of COUTURE, Italian Style

Take a tour of Italian designers at COUTURE 2021.

Events & AwardsSep 28, 2021
There’s Still Time to Get Early-Bird Tickets to WJA Awards for Excellence

The in-person and virtual event is slated for Oct. 20.

Weekly QuizSep 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 20-24, 2021.
Take the Quiz
Events & AwardsSep 28, 2021
Pattons Fine Jewelry Takes Home 3 Awards from Louisiana Jewelers Convention

They included the Jewelers of Louisiana’s top honor as well as two design awards.

EditorsSep 27, 2021
4 Takeaways from the First HardRock Summit

Senior Editor Brecken Branstrator shares insights from the show, including what people have been buying and where it could go from here.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

Lab-GrownSep 27, 2021
RJC Is Developing a Standard for Lab-Grown Diamonds, Gems

It will be for all companies that deal in lab-grown materials.