SurveysApr 26, 2021
NRF Predicts Record Spending on Jewelry for Mother’s Day 2021CollectionsApr 27, 2021
Le Vian’s New Collection Brings The Sunshine
The “Sunny Yellow Diamonds” collection is heading to Jared the Galleria of Jewelry just in time for Mother’s Day.
Le Vian’s new “Sunny Yellow Diamonds” collection is available at Jared stores and online.
New York—Le Vian is bringing some sunshine to Jared the Galleria of Jewelry ahead of Mother’s Day.
The Le Vian “Sunny Yellow Diamonds” collection will be available at Jared stores starting April 28.
Taking inspiration from Pantone’s bright yellow color of the year, the collection symbolizes “timeless sunshine and hope” amid the pandemic, said Le Vian.
Colored diamonds are often accessible only by the ultra-wealthy, said Le Vian, but the jeweler is hoping the affordability of this new yellow diamonds collection will bring their beauty to a wider audience.
“We challenged ourselves to create a stunning collection of certified natural fancy color yellow diamond jewelry, in timeless designs,” said Le Vian CEO Eddie LeVian in a statement about the new collection.
The collection features pieces for everyday wear, like solitaires and eternity bands, as well as more intricate high jewelry designs.
Prices range from $1,999 up to $500,000 for the high jewelry pieces.
SEE: Le Vian’s New Sunny Yellow Diamonds Collection
The Le Vian “Sunny Yellow Diamonds” collection will be available at Jared stores starting April 28.
Taking inspiration from Pantone’s bright yellow color of the year, the collection symbolizes “timeless sunshine and hope” amid the pandemic, said Le Vian.
Colored diamonds are often accessible only by the ultra-wealthy, said Le Vian, but the jeweler is hoping the affordability of this new yellow diamonds collection will bring their beauty to a wider audience.
“We challenged ourselves to create a stunning collection of certified natural fancy color yellow diamond jewelry, in timeless designs,” said Le Vian CEO Eddie LeVian in a statement about the new collection.
The collection features pieces for everyday wear, like solitaires and eternity bands, as well as more intricate high jewelry designs.
Prices range from $1,999 up to $500,000 for the high jewelry pieces.
SEE: Le Vian’s New Sunny Yellow Diamonds Collection
A 14-karat two-tone gold ring with “Sunny Yellow” and “Vanilla” diamonds ($3,299)
The new “Sunny Yellow Diamonds” collection features pieces for everyday wear, like this 14-karat two-tone gold pendant ($4,499).
A pair of 14-karat two-tone gold stud earrings ($4,999)
A 14-karat two-tone gold three-stone ring with “Sunny Yellow” and “Vanilla” diamonds ($2,799)
The collection is meant to bring affordable colored diamond jewelry to the market, said Le Vian. This 14-karat two-tone gold floral ring retails for $2,999.
A selection of the couture rings in the collection, available exclusively through Le Vian directly
From cushion cuts to pavé settings, the collection is “luxurious and ultra-feminine,” said Le Vian.
The Sunny Yellow diamonds have color grades of fancy yellow or fancy light.
Related stories will be right here …
The Sunny Yellow diamonds have color grades of fancy yellow or fancy light.
“A brilliantly vibrant yellow hue has been named by color authority Pantone as one of 2021’s colors and this spirited shade is precisely what we all need right now as we hope to bring in a new chapter of our lives with a healthy ray of optimism,” LeVian said.
“And how better to keep us in a cheerful disposition than with glorious jewels set with striking yellow diamonds?”
The collection will feature prominently in Le Vian’s “Love Mom” event, a Mother’s Day promotion, which will take place from May 3-9.
There is an exclusive Le Vian Sunny Yellow Diamonds collection available at Jared stores, with other pieces, like its couture jewelry, available via Le Vian’s website.
More on Collections
The Latest
CrimeMay 18, 2021
Police Searching for 2 Suspects in Armed Robbery of GA Jewelry StoreA third suspect, who was shot during the robbery, has been arrested and charged.
Events & AwardsMay 18, 2021
Registration Is Open for JA National ConventionThe third annual Jewelers of America National Convention will be held virtually July 19-20.
ColumnistsMay 18, 2021
Creative Connecting: Why Jewelers Should Be More Active on YouTubeA strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.
Brought to you by
How to Engage and Sell to MillennialsMillennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.
IndependentsMay 17, 2021
Take a Peek Inside the New Zadok Jewelers StoreThe Houston jeweler recently opened a 28,000-square-foot, two-level store.
Weekly QuizMay 14, 2021
This Week's QuizTest your knowledge of jewelry news from the week of May 10-14, 2021.
IndependentsMay 17, 2021
Bill Boyajian Has a New Book Coming Out “Family Business Succession Planning” covers the dynamics of working in a multigenerational business and prepping for the next generation.
MajorsMay 17, 2021
Pandora’s Head of North America Steps DownSid Keswani has left the jewelry company to become president of lifestyle company Centric Brands.
Brought to you by
A New Golden AgeGold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.
TechnologyMay 17, 2021
JCK Launches Online B2B Jewelry Marketplace“Jewelers Source by JCK” will help qualified buyers find new clients and conduct virtual meetings all year round.
