Trends

5 Engagement Ring Trends for 2024

TrendsMar 07, 2024

5 Engagement Ring Trends for 2024

From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.

A selection of engagement rings
Fancy shapes, multiple stones and sculptural designs are just a few of the engagement ring trends experts expect to see flourish or continue in 2024.
New York—Few purchases are as careful and considered as an engagement ring.

In addition to being one of the most treasured pieces of jewelry, it also tends to be the customer’s first major jewelry purchase, which comes with its own pressures.

From vision boards to Pinterest boards, shoppers are doing their homework before making this important purchase, and the jewelers who know what’s trending could have a leg up on the competition.

With so many options available and limited showcase space, we asked the experts to break down what’s trending.

1) Getting Fancy


Fancy-shaped diamonds, which have been increasing in popularity in recent years, are expected to continue to appeal to consumers. 

“The allure of fancy-cut center diamonds is undeniable in 2024, with emerald and oval cuts taking center stage,” wrote Tacori Head of Design Nadine Tacorian Azerounian in her recent trends report.

“The elongated silhouettes of these two shapes exude a sense of refined elegance and create a striking visual impact. Not to mention, they’re exceptionally flattering on the finger.”

Sylvie Levine, principal designer at Sylvie Jewelry, looked to fancy-shaped diamonds when she was designing her brand’s latest engagement ring collection, “Shelle Iconelle.”

“I love using fancy-shaped diamonds as accents in my engagement rings for their versatility and dimension,” she said.


2) When One Stone Isn’t Enough

 
 

Some newlyweds-to-be are embracing multiple gemstone styles, continuing the trend that gained momentum after Prince Harry proposed to Meghan Markle with a three-stone ring in 2017.

“I have seen the resurgence of three-stone and multi-stone engagement rings,” said Levine.

Sylvie offers a mosaic-like setting style that customers have been pairing with several stones, she said, often fancy-shaped ones, as trends collide.

Azerounian is happy to see this style trending.

“I'm an eternal fan of three-stone engagement rings, so I’m excited that this powerful style is prominent in 2024,” she said.

“Three-stone rings offer a canvas for embracing more fancy-cut diamonds to the crown of an engagement ring, allowing truly unique trio rings.”

Ring shoppers can combine the two above-mentioned trends, opting for unconventional side stones, she said, like Cadillac-cut or marquise diamonds.

Three-stone rings also have a lovely sentiment, symbolic of a couple’s past, present, and future.


 Related stories will be right here … 


3) Platinum


While yellow gold has been trending for bridal in recent years, white metals always have dominated the engagement ring market.

In 2024, trend-watchers expect platinum, in particular, to have a big year.

Consumer desire for platinum has “historically been very high,” said Platinum Guild International (PGI).

Nearly 70 percent of consumers want platinum for their engagement rings and wedding bands, it said, but tend to buy other metals due to lack of availability in stores. 

“As more retailers and manufacturers rediscover the benefits of platinum, its presence will increase in retail showcases and consumers will have an opportunity to buy these most important and symbolic rings in the metal they truly desire,” PGI said.

Platinum is Tacori’s preferred metal, said Azerounian, noting its resilience as well as its ability to let the stone shine.

“The naturally bright white color of platinum makes it a clean backdrop to spotlight the clarity of a diamond, and in turn, makes it a versatile setting for colored gemstones,” she wrote.


4) Lab-Grown Diamonds


Despite falling prices and continued intra-industry controversy, both Tacori and The Knot put lab-grown diamonds on their 2024 engagement ring trend lists.

Lab-grown diamonds are less expensive than natural diamonds and while there is much discussion about their lack of resale value, some consumers do opt for a larger lab-grown diamond over a smaller natural one.

“The growing popularity of lab-grown diamonds cannot be ignored,” said Naomi Rougeau, The Knot’s senior fashion and beauty editor.

The Knot’s 2023 Jewelry and Engagement Study found that, post-pandemic, more couples found it important that the stone be lab-grown, 32 percent in 2023 compared with 15 percent in 2019, an increase that tracks with the stones’ growing availability.

Levine said, “The prevailing theme [of engagement ring trends] is undoubtedly a move to larger center stones, which I feel is facilitated by the increasing prevalence of lab-grown diamonds in bridal jewelry.”

A number of well-known designers and retailers recently have rolled out lab-grown diamond engagement ring collections, including Neil Lane and Helzberg Diamonds.


5) Anything Goes


Another notable trend is not following trends at all.

As noted above, shoppers who choose a diamond increasingly are opting for fancy shapes, while others don’t want a diamond at all, picking colored gemstones for a bright pop of color.

“This year is personal,” said Tacori’s Azerounian.

“Couples are bidding adieu to generic, mainstream styles as they opt for interesting and meaningful talismans to mark their unions. Expect to see unconventional center stones, bespoke details, and vibrant pops of color.”

Big, bold settings are replacing minimalist designs, with The Knot highlighting Modernist-style settings as a trend for 2024.

“We’re also seeing that tried-and-true combinations, such as yellow gold and white diamond solitaires, have been upended by designers offering more modern, sculptural approaches to the classics,” said Rougeau.

“Brides are also embracing color like never before (and not just for second or third wedding looks). From pastels to black dresses, wedding and engagement traditions are being bucked and that extends to rings with an unabashed embracing of color, such as sapphires and emeralds.”

Moissanite is another popular out-of-the-box choice for brides, said Rougeau. 

“It’s a perfectly viable option for those who are unwilling to sacrifice stone size due to budget constraints.”

The Latest

The 2025 Gem Awards
Events & AwardsMar 17, 2025
Gem Awards Honor All Facets of the Industry

From retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.

Eleanor H. Yeh GIA jewelry design
Events & AwardsMar 17, 2025
GIA Names Winner of Emerging Jewelry Design Talent Award

Eleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

 Joseph Cavalcante Tous managing director
MajorsMar 17, 2025
Tous Names U.S. Managing Director, VP

Joseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: GIA Field Gemology at the One-Hundredth Expedition: A Look Back and to the Future

Supplier Spotlight Sponsored by GIA

Continental Buying Group logo
Events & AwardsMar 17, 2025
CBG Expands Las Vegas Show to 3 Days

The trade show has also upgraded its venue to the Caesars Forum Conference Center.

Weekly QuizMar 14, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stafford’s Diamonds closing ad
IndependentsMar 14, 2025
Stafford’s Diamonds in Ohio to Close After 40 Years

The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.

Alan Zimmer
Events & AwardsMar 14, 2025
JVC Reveals Recipient of Stanley Schechter Award

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

Facets-of-Fire-Difference-You-Can-See.jpg
Brought to you by
Natural Diamonds Should Mean More

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Sorellina’s Aries Zodiac Pendant
CollectionsMar 14, 2025
Piece of the Week: Sorellina’s Aries Zodiac Pendant

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

Tanishq Atlanta store
MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.

The Indian jewelry brand recently opened stores in Atlanta and Seattle.

Woman wearing Brilliant Earth jewelry
FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement Recovery

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

Chopard Insofu emerald collection
CollectionsMar 13, 2025
Chopard Unveils High Jewelry Collection Created From 6,225-Carat Emerald

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Chris Anderson
MajorsMar 13, 2025
Jewelers Mutual Names New CFO, Treasurer

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.

Jewelers of America’s new natural and lab-grown diamond brochure
Lab-GrownMar 13, 2025
JA Offering Some ‘Counter Intelligence’ on Diamonds

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

A rough diamond and a polished diamond
SourcingMar 12, 2025
5 Factors That Will Impact the Diamond Industry in 2025

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

New Gem & Jewellery Export Promotion Council Chairman Kirit Bhansali
SourcingMar 12, 2025
Q&A: New GJEPC Chairman Kirit Bhansali

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

Limelight Lab Grown Diamond store in India
Lab-GrownMar 12, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond Sector

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Diamonds Do Good honoree Govind Dholakia at medical camp
SourcingMar 12, 2025
Indian Leader, Retailer Among 2025 DDG Honorees

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

Marla Aaron Liberty London Shop-in-Shop
IndependentsMar 12, 2025
Marla Aaron Migrates to London

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

Medieval sapphire bishop ring
AuctionsMar 12, 2025
A Medieval Bishop’s Sapphire Ring Is Going Up for Sale

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

JA New York sign
Events & AwardsMar 12, 2025
JA New York Announces Education, Live Demo Lineups

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Jewelers Vigilance Committee annual luncheon 2025 logo
Events & AwardsMar 12, 2025
Bogolo Joy Kenewendo to Speak at Annual JVC Luncheon

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

Jaythan Lawrence Gilder and body scan
CrimeMar 11, 2025
Man in Florida Swallows Allegedly Stolen Tiffany & Co. Jewelry

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 11, 2025
Creative Connecting: How to Pose on the Red Carpet

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Marco Bicego 25 Years Campaign Isabeli Fontana
CollectionsMar 11, 2025
Marco Bicego Celebrates 25 Years With Collection, Campaign

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Hill & Co The List
TechnologyMar 11, 2025
Hill & Co. Launches New B2B Buyer Database

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

Amy-Elise Signeavsky GIA
Events & AwardsMar 11, 2025
JSA to Honor GIA Employee at Annual Luncheon

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy