Trends

5 Engagement Ring Trends for 2024

TrendsMar 07, 2024

5 Engagement Ring Trends for 2024

From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.

A selection of engagement rings
Fancy shapes, multiple stones and sculptural designs are just a few of the engagement ring trends experts expect to see flourish or continue in 2024.
New York—Few purchases are as careful and considered as an engagement ring.

In addition to being one of the most treasured pieces of jewelry, it also tends to be the customer’s first major jewelry purchase, which comes with its own pressures.

From vision boards to Pinterest boards, shoppers are doing their homework before making this important purchase, and the jewelers who know what’s trending could have a leg up on the competition.

With so many options available and limited showcase space, we asked the experts to break down what’s trending.

1) Getting Fancy


Fancy-shaped diamonds, which have been increasing in popularity in recent years, are expected to continue to appeal to consumers. 

“The allure of fancy-cut center diamonds is undeniable in 2024, with emerald and oval cuts taking center stage,” wrote Tacori Head of Design Nadine Tacorian Azerounian in her recent trends report.

“The elongated silhouettes of these two shapes exude a sense of refined elegance and create a striking visual impact. Not to mention, they’re exceptionally flattering on the finger.”

Sylvie Levine, principal designer at Sylvie Jewelry, looked to fancy-shaped diamonds when she was designing her brand’s latest engagement ring collection, “Shelle Iconelle.”

“I love using fancy-shaped diamonds as accents in my engagement rings for their versatility and dimension,” she said.


2) When One Stone Isn’t Enough

 
 

Some newlyweds-to-be are embracing multiple gemstone styles, continuing the trend that gained momentum after Prince Harry proposed to Meghan Markle with a three-stone ring in 2017.

“I have seen the resurgence of three-stone and multi-stone engagement rings,” said Levine.

Sylvie offers a mosaic-like setting style that customers have been pairing with several stones, she said, often fancy-shaped ones, as trends collide.

Azerounian is happy to see this style trending.

“I'm an eternal fan of three-stone engagement rings, so I’m excited that this powerful style is prominent in 2024,” she said.

“Three-stone rings offer a canvas for embracing more fancy-cut diamonds to the crown of an engagement ring, allowing truly unique trio rings.”

Ring shoppers can combine the two above-mentioned trends, opting for unconventional side stones, she said, like Cadillac-cut or marquise diamonds.

Three-stone rings also have a lovely sentiment, symbolic of a couple’s past, present, and future.


 Related stories will be right here … 


3) Platinum


While yellow gold has been trending for bridal in recent years, white metals always have dominated the engagement ring market.

In 2024, trend-watchers expect platinum, in particular, to have a big year.

Consumer desire for platinum has “historically been very high,” said Platinum Guild International (PGI).

Nearly 70 percent of consumers want platinum for their engagement rings and wedding bands, it said, but tend to buy other metals due to lack of availability in stores. 

“As more retailers and manufacturers rediscover the benefits of platinum, its presence will increase in retail showcases and consumers will have an opportunity to buy these most important and symbolic rings in the metal they truly desire,” PGI said.

Platinum is Tacori’s preferred metal, said Azerounian, noting its resilience as well as its ability to let the stone shine.

“The naturally bright white color of platinum makes it a clean backdrop to spotlight the clarity of a diamond, and in turn, makes it a versatile setting for colored gemstones,” she wrote.


4) Lab-Grown Diamonds


Despite falling prices and continued intra-industry controversy, both Tacori and The Knot put lab-grown diamonds on their 2024 engagement ring trend lists.

Lab-grown diamonds are less expensive than natural diamonds and while there is much discussion about their lack of resale value, some consumers do opt for a larger lab-grown diamond over a smaller natural one.

“The growing popularity of lab-grown diamonds cannot be ignored,” said Naomi Rougeau, The Knot’s senior fashion and beauty editor.

The Knot’s 2023 Jewelry and Engagement Study found that, post-pandemic, more couples found it important that the stone be lab-grown, 32 percent in 2023 compared with 15 percent in 2019, an increase that tracks with the stones’ growing availability.

Levine said, “The prevailing theme [of engagement ring trends] is undoubtedly a move to larger center stones, which I feel is facilitated by the increasing prevalence of lab-grown diamonds in bridal jewelry.”

A number of well-known designers and retailers recently have rolled out lab-grown diamond engagement ring collections, including Neil Lane and Helzberg Diamonds.


5) Anything Goes


Another notable trend is not following trends at all.

As noted above, shoppers who choose a diamond increasingly are opting for fancy shapes, while others don’t want a diamond at all, picking colored gemstones for a bright pop of color.

“This year is personal,” said Tacori’s Azerounian.

“Couples are bidding adieu to generic, mainstream styles as they opt for interesting and meaningful talismans to mark their unions. Expect to see unconventional center stones, bespoke details, and vibrant pops of color.”

Big, bold settings are replacing minimalist designs, with The Knot highlighting Modernist-style settings as a trend for 2024.

“We’re also seeing that tried-and-true combinations, such as yellow gold and white diamond solitaires, have been upended by designers offering more modern, sculptural approaches to the classics,” said Rougeau.

“Brides are also embracing color like never before (and not just for second or third wedding looks). From pastels to black dresses, wedding and engagement traditions are being bucked and that extends to rings with an unabashed embracing of color, such as sapphires and emeralds.”

Moissanite is another popular out-of-the-box choice for brides, said Rougeau. 

“It’s a perfectly viable option for those who are unwilling to sacrifice stone size due to budget constraints.”

The Latest

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Weekly QuizMay 14, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Three gold rings set with yellow- and brown-hued diamonds
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Stock image of police cars with their lights on
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Jewelers
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place Store

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

People shopping in a jewelry store
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Tiffany & Co. x CFDA Jewelry Designer Award
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is Back

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

Merle, Juanita, and Brent Staats of Staats Jewelers
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 Years

The owners of Staats Jewelers are heading into retirement.

Buddha Mama gold earrings hexagon emerald
TrendsMay 11, 2026
Amanda’s Style File: Lucky May

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy