5 Engagement Ring Trends for 2024
From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.
In addition to being one of the most treasured pieces of jewelry, it also tends to be the customer’s first major jewelry purchase, which comes with its own pressures.
From vision boards to Pinterest boards, shoppers are doing their homework before making this important purchase, and the jewelers who know what’s trending could have a leg up on the competition.
With so many options available and limited showcase space, we asked the experts to break down what’s trending.
1) Getting Fancy
Fancy-shaped diamonds, which have been increasing in popularity in recent years, are expected to continue to appeal to consumers.
“The allure of fancy-cut center diamonds is undeniable in 2024, with emerald and oval cuts taking center stage,” wrote Tacori Head of Design Nadine Tacorian Azerounian in her recent trends report.
“The elongated silhouettes of these two shapes exude a sense of refined elegance and create a striking visual impact. Not to mention, they’re exceptionally flattering on the finger.”
Sylvie Levine, principal designer at Sylvie Jewelry, looked to fancy-shaped diamonds when she was designing her brand’s latest engagement ring collection, “Shelle Iconelle.”
“I love using fancy-shaped diamonds as accents in my engagement rings for their versatility and dimension,” she said.
2) When One Stone Isn’t Enough
Some newlyweds-to-be are embracing multiple gemstone styles, continuing the trend that gained momentum after Prince Harry proposed to Meghan Markle with a three-stone ring in 2017.
“I have seen the resurgence of three-stone and multi-stone engagement rings,” said Levine.
Sylvie offers a mosaic-like setting style that customers have been pairing with several stones, she said, often fancy-shaped ones, as trends collide.
Azerounian is happy to see this style trending.
“I'm an eternal fan of three-stone engagement rings, so I’m excited that this powerful style is prominent in 2024,” she said.
“Three-stone rings offer a canvas for embracing more fancy-cut diamonds to the crown of an engagement ring, allowing truly unique trio rings.”
Ring shoppers can combine the two above-mentioned trends, opting for unconventional side stones, she said, like Cadillac-cut or marquise diamonds.
Three-stone rings also have a lovely sentiment, symbolic of a couple’s past, present, and future.
3) Platinum
While yellow gold has been trending for bridal in recent years, white metals always have dominated the engagement ring market.
In 2024, trend-watchers expect platinum, in particular, to have a big year.
Consumer desire for platinum has “historically been very high,” said Platinum Guild International (PGI).
Nearly 70 percent of consumers want platinum for their engagement rings and wedding bands, it said, but tend to buy other metals due to lack of availability in stores.
“As more retailers and manufacturers rediscover the benefits of platinum, its presence will increase in retail showcases and consumers will have an opportunity to buy these most important and symbolic rings in the metal they truly desire,” PGI said.
Platinum is Tacori’s preferred metal, said Azerounian, noting its resilience as well as its ability to let the stone shine.
“The naturally bright white color of platinum makes it a clean backdrop to spotlight the clarity of a diamond, and in turn, makes it a versatile setting for colored gemstones,” she wrote.
4) Lab-Grown Diamonds
Despite falling prices and continued intra-industry controversy, both Tacori and The Knot put lab-grown diamonds on their 2024 engagement ring trend lists.
Lab-grown diamonds are less expensive than natural diamonds and while there is much discussion about their lack of resale value, some consumers do opt for a larger lab-grown diamond over a smaller natural one.
“The growing popularity of lab-grown diamonds cannot be ignored,” said Naomi Rougeau, The Knot’s senior fashion and beauty editor.
The Knot’s 2023 Jewelry and Engagement Study found that, post-pandemic, more couples found it important that the stone be lab-grown, 32 percent in 2023 compared with 15 percent in 2019, an increase that tracks with the stones’ growing availability.
Levine said, “The prevailing theme [of engagement ring trends] is undoubtedly a move to larger center stones, which I feel is facilitated by the increasing prevalence of lab-grown diamonds in bridal jewelry.”
A number of well-known designers and retailers recently have rolled out lab-grown diamond engagement ring collections, including Neil Lane and Helzberg Diamonds.
5) Anything Goes
Another notable trend is not following trends at all.
As noted above, shoppers who choose a diamond increasingly are opting for fancy shapes, while others don’t want a diamond at all, picking colored gemstones for a bright pop of color.
“This year is personal,” said Tacori’s Azerounian.
“Couples are bidding adieu to generic, mainstream styles as they opt for interesting and meaningful talismans to mark their unions. Expect to see unconventional center stones, bespoke details, and vibrant pops of color.”
Big, bold settings are replacing minimalist designs, with The Knot highlighting Modernist-style settings as a trend for 2024.
“We’re also seeing that tried-and-true combinations, such as yellow gold and white diamond solitaires, have been upended by designers offering more modern, sculptural approaches to the classics,” said Rougeau.
“Brides are also embracing color like never before (and not just for second or third wedding looks). From pastels to black dresses, wedding and engagement traditions are being bucked and that extends to rings with an unabashed embracing of color, such as sapphires and emeralds.”
Moissanite is another popular out-of-the-box choice for brides, said Rougeau.
“It’s a perfectly viable option for those who are unwilling to sacrifice stone size due to budget constraints.”
The Latest
In a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
The retailer has been upping its marketing spend to drive revenue growth and brand awareness.
Mike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
A more positive view of the current labor market boosted the Conference Board’s index last month.
The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Sponsored by 2025 AGTA GemFair Tucson
At the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.
An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.
Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.