Trends

5 Engagement Ring Trends for 2024

TrendsMar 07, 2024

5 Engagement Ring Trends for 2024

From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.

A selection of engagement rings
Fancy shapes, multiple stones and sculptural designs are just a few of the engagement ring trends experts expect to see flourish or continue in 2024.
New York—Few purchases are as careful and considered as an engagement ring.

In addition to being one of the most treasured pieces of jewelry, it also tends to be the customer’s first major jewelry purchase, which comes with its own pressures.

From vision boards to Pinterest boards, shoppers are doing their homework before making this important purchase, and the jewelers who know what’s trending could have a leg up on the competition.

With so many options available and limited showcase space, we asked the experts to break down what’s trending.

1) Getting Fancy


Fancy-shaped diamonds, which have been increasing in popularity in recent years, are expected to continue to appeal to consumers. 

“The allure of fancy-cut center diamonds is undeniable in 2024, with emerald and oval cuts taking center stage,” wrote Tacori Head of Design Nadine Tacorian Azerounian in her recent trends report.

“The elongated silhouettes of these two shapes exude a sense of refined elegance and create a striking visual impact. Not to mention, they’re exceptionally flattering on the finger.”

Sylvie Levine, principal designer at Sylvie Jewelry, looked to fancy-shaped diamonds when she was designing her brand’s latest engagement ring collection, “Shelle Iconelle.”

“I love using fancy-shaped diamonds as accents in my engagement rings for their versatility and dimension,” she said.


2) When One Stone Isn’t Enough

 
 

Some newlyweds-to-be are embracing multiple gemstone styles, continuing the trend that gained momentum after Prince Harry proposed to Meghan Markle with a three-stone ring in 2017.

“I have seen the resurgence of three-stone and multi-stone engagement rings,” said Levine.

Sylvie offers a mosaic-like setting style that customers have been pairing with several stones, she said, often fancy-shaped ones, as trends collide.

Azerounian is happy to see this style trending.

“I'm an eternal fan of three-stone engagement rings, so I’m excited that this powerful style is prominent in 2024,” she said.

“Three-stone rings offer a canvas for embracing more fancy-cut diamonds to the crown of an engagement ring, allowing truly unique trio rings.”

Ring shoppers can combine the two above-mentioned trends, opting for unconventional side stones, she said, like Cadillac-cut or marquise diamonds.

Three-stone rings also have a lovely sentiment, symbolic of a couple’s past, present, and future.


 Related stories will be right here … 


3) Platinum


While yellow gold has been trending for bridal in recent years, white metals always have dominated the engagement ring market.

In 2024, trend-watchers expect platinum, in particular, to have a big year.

Consumer desire for platinum has “historically been very high,” said Platinum Guild International (PGI).

Nearly 70 percent of consumers want platinum for their engagement rings and wedding bands, it said, but tend to buy other metals due to lack of availability in stores. 

“As more retailers and manufacturers rediscover the benefits of platinum, its presence will increase in retail showcases and consumers will have an opportunity to buy these most important and symbolic rings in the metal they truly desire,” PGI said.

Platinum is Tacori’s preferred metal, said Azerounian, noting its resilience as well as its ability to let the stone shine.

“The naturally bright white color of platinum makes it a clean backdrop to spotlight the clarity of a diamond, and in turn, makes it a versatile setting for colored gemstones,” she wrote.


4) Lab-Grown Diamonds


Despite falling prices and continued intra-industry controversy, both Tacori and The Knot put lab-grown diamonds on their 2024 engagement ring trend lists.

Lab-grown diamonds are less expensive than natural diamonds and while there is much discussion about their lack of resale value, some consumers do opt for a larger lab-grown diamond over a smaller natural one.

“The growing popularity of lab-grown diamonds cannot be ignored,” said Naomi Rougeau, The Knot’s senior fashion and beauty editor.

The Knot’s 2023 Jewelry and Engagement Study found that, post-pandemic, more couples found it important that the stone be lab-grown, 32 percent in 2023 compared with 15 percent in 2019, an increase that tracks with the stones’ growing availability.

Levine said, “The prevailing theme [of engagement ring trends] is undoubtedly a move to larger center stones, which I feel is facilitated by the increasing prevalence of lab-grown diamonds in bridal jewelry.”

A number of well-known designers and retailers recently have rolled out lab-grown diamond engagement ring collections, including Neil Lane and Helzberg Diamonds.


5) Anything Goes


Another notable trend is not following trends at all.

As noted above, shoppers who choose a diamond increasingly are opting for fancy shapes, while others don’t want a diamond at all, picking colored gemstones for a bright pop of color.

“This year is personal,” said Tacori’s Azerounian.

“Couples are bidding adieu to generic, mainstream styles as they opt for interesting and meaningful talismans to mark their unions. Expect to see unconventional center stones, bespoke details, and vibrant pops of color.”

Big, bold settings are replacing minimalist designs, with The Knot highlighting Modernist-style settings as a trend for 2024.

“We’re also seeing that tried-and-true combinations, such as yellow gold and white diamond solitaires, have been upended by designers offering more modern, sculptural approaches to the classics,” said Rougeau.

“Brides are also embracing color like never before (and not just for second or third wedding looks). From pastels to black dresses, wedding and engagement traditions are being bucked and that extends to rings with an unabashed embracing of color, such as sapphires and emeralds.”

Moissanite is another popular out-of-the-box choice for brides, said Rougeau. 

“It’s a perfectly viable option for those who are unwilling to sacrifice stone size due to budget constraints.”

The Latest

Jewelers Relief Fund logo
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

Harwell Godfrey heart pendant
Policies & IssuesJan 10, 2025
Harwell Godfrey, Stephanie Gottlieb Are Raising Money for LA Wildfire Relief

Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.

Paul Rowley, Sandrine Conseiller, Vipul Shah, and Kirit Bhansali
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural Diamonds

The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.

ride_or_die_1872x1052.png
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign

A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’

Counterfeit Tiffany & Co. jewelry near U.S. Customs and Border Protection logo
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. Jewels

Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.

Weekly QuizJan 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Karma El Khalil Meteor Necklace
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the Moon

The “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.

AGTA Seminar Series
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational Lineup

The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.

me_myself_and_I_1872x1052 .jpg
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds

‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.

Diamond Trails Reena Ahluwalia
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.

Virginia Jewelers at the Children’s Hospital Foundation Ball
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity Ball

Nine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.

Miss Piggy taking a selfie
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy Watch

Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.

Rings in the Promise by Effy lab-grown diamond jewelry collection
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds

“Promise by Effy” includes fashion jewelry and engagement rings.

Haltom’s Jewelers closing ad
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 Years

The Texas-based jeweler is closing all three locations.

National Jeweler columnist Emmanuel Raheb
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Lindsey Scoggins Studio Gypsy Link Ring
TrendsJan 07, 2025
Amanda’s Style File: January Is for Garnet

Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.

Huan Tain and staff of Quest Fine Jewelers in Fairfax, Virginia
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner

The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.

Jewelers for Children round up program on a point of sale machine
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising Program

Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.

calibrated Lightning Ridge opals
SourcingJan 07, 2025
Columbia Gem House To Debut Lightning Ridge Opal Collection

The wholesaler is partnering with Australian brand Cheal Opal on a new offering of calibrated stones.

Zendaya and Cynthia Erivo
EditorsJan 06, 2025
White Hot: 8 Glamorous Jewelry Looks From the Golden Globes

From Zendaya to Selena Gomez and Zoe Saldaña, many stars at the 82nd Golden Globes were wearing white gold or platinum jewelry.

Stock image of hands with handcuffs on them
CrimeJan 06, 2025
FBI Adds 2 Suspected Jewelry Thieves to Its Wanted List

Described by JSA as being “habitual offenders,” Vasile Sava and Onita Rostas have federal warrants out for their arrest in Kansas.

PDPaola New York store
MajorsJan 06, 2025
PDPaola Opens First U.S. Store

The Barcelona-based brand’s flagship boutique is located in New York City’s West Village neighborhood.

Facets of Fire bridal display
IndependentsJan 06, 2025
Facets of Fire Debuts New Jewelry Displays

A solar-powered loose diamond holder rotates the stones to show off how they catch the light.

Arkansas jeweler Kelly Newton receiving Shipley Award
IndependentsJan 03, 2025
Kelly Newton, Shipley Award Winner and Devoted Family Man, Dies at 74

Newton owned and operated Newton’s Jewelers in Fort Smith, Arkansas, and is remembered for being positive, honest, and loving.

Peles Mist
Events & AwardsJan 03, 2025
12 Works by Glenn Lehrer, Paula Crevoshay on Display at Lapidary Museum

“Synergy & Symbiosis” is open now through late April at the Lizzadro Museum of Lapidary Art in Oak Brook, Illinois.

Renna Butterfly Caspian Necklace
CollectionsJan 03, 2025
Piece of the Week: Renna’s ‘Butterfly Caspian’ Necklace

Begin 2025 with a butterfly intaglio symbolizing change and transformation.

Nenad Milosevich
CrimeJan 02, 2025
Rolex Sale That Went South Led to Murder of Florida Jeweler, Report Says

Jeweler Anthony D’Amore was found dead inside his office Dec. 23, marking the fourth jeweler killed on the job in 2024, according to JSA.

Tudor storefront Honolulu Hawaii
WatchesJan 02, 2025
Ben Bridge Opens Tudor Boutique in Honolulu

The opening marks Tudor’s first location in Hawaii.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy