TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsMajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program
Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
Jewelers Mutual Group announced it has acquired EventGuard from Indemn.
Neenah, Wisc.—Jewelers Mutual Group has acquired EventGuard, an insurance technology solution for event and wedding coverage.
EventGuard was previously a division of licensed insurance agency Indemn.
JM Insurance Agency Partners will operate the program through Markel Group Inc., an insurance carrier with a focus on event coverage.
The acquisition enhances JM Insurance Agency Partners’ core capabilities and supports its strategy to diversify, grow profitability, and ensure sustainability, the insurance company said.
“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group.
“We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”
Kyle Geoghan, co-founder and CEO of Indemn, said the company is “thrilled to join forces” with Jewelers Mutual Group.
He added, “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”
Related stories will be right here …
EventGuard was previously a division of licensed insurance agency Indemn.
JM Insurance Agency Partners will operate the program through Markel Group Inc., an insurance carrier with a focus on event coverage.
The acquisition enhances JM Insurance Agency Partners’ core capabilities and supports its strategy to diversify, grow profitability, and ensure sustainability, the insurance company said.
“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group.
“We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”
Kyle Geoghan, co-founder and CEO of Indemn, said the company is “thrilled to join forces” with Jewelers Mutual Group.
He added, “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”
EventGuard is one of the first insurance programs to be sold through GPT-based AI.
Indemn, which began as an insurtech platform, built and launched the program in 2021-2022 as a real-world test for generative AI in insurance.
Following the sale, Indemn will focus on being an AI-agent builder in the insurance industry.
It has the only human-in-the-loop sales and service AI-powered agent (Copilot) enabling continuous AI model improvement, according to the company.
Jewelers Mutual Group said the acquisition of EventGuard enhances its ability to connect customers with coverage that reflects their day-to-day realities and future aspirations.
The insurance company said it remains focused on providing solutions that are flexible, accessible, and aligned with consumers’ lifestyles.
To learn more about EventGuard event insurance, visit Eventguard.ai.
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