TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsMajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program
Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
Jewelers Mutual Group announced it has acquired EventGuard from Indemn.
Neenah, Wisc.—Jewelers Mutual Group has acquired EventGuard, an insurance technology solution for event and wedding coverage.
EventGuard was previously a division of licensed insurance agency Indemn.
JM Insurance Agency Partners will operate the program through Markel Group Inc., an insurance carrier with a focus on event coverage.
The acquisition enhances JM Insurance Agency Partners’ core capabilities and supports its strategy to diversify, grow profitability, and ensure sustainability, the insurance company said.
“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group.
“We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”
Kyle Geoghan, co-founder and CEO of Indemn, said the company is “thrilled to join forces” with Jewelers Mutual Group.
He added, “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”
Related stories will be right here …
EventGuard was previously a division of licensed insurance agency Indemn.
JM Insurance Agency Partners will operate the program through Markel Group Inc., an insurance carrier with a focus on event coverage.
The acquisition enhances JM Insurance Agency Partners’ core capabilities and supports its strategy to diversify, grow profitability, and ensure sustainability, the insurance company said.
“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group.
“We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”
Kyle Geoghan, co-founder and CEO of Indemn, said the company is “thrilled to join forces” with Jewelers Mutual Group.
He added, “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”
EventGuard is one of the first insurance programs to be sold through GPT-based AI.
Indemn, which began as an insurtech platform, built and launched the program in 2021-2022 as a real-world test for generative AI in insurance.
Following the sale, Indemn will focus on being an AI-agent builder in the insurance industry.
It has the only human-in-the-loop sales and service AI-powered agent (Copilot) enabling continuous AI model improvement, according to the company.
Jewelers Mutual Group said the acquisition of EventGuard enhances its ability to connect customers with coverage that reflects their day-to-day realities and future aspirations.
The insurance company said it remains focused on providing solutions that are flexible, accessible, and aligned with consumers’ lifestyles.
To learn more about EventGuard event insurance, visit Eventguard.ai.
More on Majors
The Latest
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
