TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsMajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program
Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
Jewelers Mutual Group announced it has acquired EventGuard from Indemn.
Neenah, Wisc.—Jewelers Mutual Group has acquired EventGuard, an insurance technology solution for event and wedding coverage.
EventGuard was previously a division of licensed insurance agency Indemn.
JM Insurance Agency Partners will operate the program through Markel Group Inc., an insurance carrier with a focus on event coverage.
The acquisition enhances JM Insurance Agency Partners’ core capabilities and supports its strategy to diversify, grow profitability, and ensure sustainability, the insurance company said.
“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group.
“We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”
Kyle Geoghan, co-founder and CEO of Indemn, said the company is “thrilled to join forces” with Jewelers Mutual Group.
He added, “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”
Related stories will be right here …
EventGuard was previously a division of licensed insurance agency Indemn.
JM Insurance Agency Partners will operate the program through Markel Group Inc., an insurance carrier with a focus on event coverage.
The acquisition enhances JM Insurance Agency Partners’ core capabilities and supports its strategy to diversify, grow profitability, and ensure sustainability, the insurance company said.
“Integrating EventGuard’s expertise into our business will further position Jewelers Mutual Group as a market leader,” said Mike Alexander, president at Jewelers Mutual Group.
“We’re accelerating our ability to deliver tailored programs, from protecting valuable items to insuring meaningful experiences, through modern platforms and intuitive customer experiences. We look forward to expanding our reach to bring trusted protection to even more customers.”
Kyle Geoghan, co-founder and CEO of Indemn, said the company is “thrilled to join forces” with Jewelers Mutual Group.
He added, “Together, we will be able to offer customers unmatched protection programs, powered by innovation and an unwavering commitment to meeting people where they are.”
EventGuard is one of the first insurance programs to be sold through GPT-based AI.
Indemn, which began as an insurtech platform, built and launched the program in 2021-2022 as a real-world test for generative AI in insurance.
Following the sale, Indemn will focus on being an AI-agent builder in the insurance industry.
It has the only human-in-the-loop sales and service AI-powered agent (Copilot) enabling continuous AI model improvement, according to the company.
Jewelers Mutual Group said the acquisition of EventGuard enhances its ability to connect customers with coverage that reflects their day-to-day realities and future aspirations.
The insurance company said it remains focused on providing solutions that are flexible, accessible, and aligned with consumers’ lifestyles.
To learn more about EventGuard event insurance, visit Eventguard.ai.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
