CollectionsOct 24, 2023
Larkspur & Hawk Has Created the Perfect Collection for Brides CollectionsFeb 01, 2024
Sylvie’s New Engagement Rings Are for the It Girls
The brand’s new collection, “Shell Iconelle,” features two-tone metal designs.
Sylvie Jewelry just debuted its “Shell Iconelle” engagement ring collection with a new campaign to accompany it.
Dallas—Sylvie Jewelry just launched a new engagement ring collection, honoring the brand’s heritage while adding a twist for the next generation.
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
Related stories will be right here …
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
To celebrate the new collection, the brand crafted a campaign, “Distinctly Sylvie,” paying homage to the brand’s past while highlighting how its new designs have evolved. It will also showcase the new generation of family members behind the business.
Seen here is one of the 50 new styles in the recently debuted “Shell Iconelle” collection.
“It’s a narrative that fuses Shell Iconelle’s distinctly carved motif with the celebration of women who are carving, trailblazing and innovating in their own ways,” said Gary Levine, Sylvie’s director of business development.
“They exist in every generation, and you know who they are—that’s who we had in mind while designing and storytelling.”
The advertising campaign launches today.
Authorized retailers can share the collection on social media using #DistinctlySylvie and tagging Sylvie Jewelry on Instagram and TikTok.
More on Collections
The Latest
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
