CollectionsOct 24, 2023
Larkspur & Hawk Has Created the Perfect Collection for Brides CollectionsFeb 01, 2024
Sylvie’s New Engagement Rings Are for the It Girls
The brand’s new collection, “Shell Iconelle,” features two-tone metal designs.
Sylvie Jewelry just debuted its “Shell Iconelle” engagement ring collection with a new campaign to accompany it.
Dallas—Sylvie Jewelry just launched a new engagement ring collection, honoring the brand’s heritage while adding a twist for the next generation.
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
Related stories will be right here …
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
To celebrate the new collection, the brand crafted a campaign, “Distinctly Sylvie,” paying homage to the brand’s past while highlighting how its new designs have evolved. It will also showcase the new generation of family members behind the business.
Seen here is one of the 50 new styles in the recently debuted “Shell Iconelle” collection.
“It’s a narrative that fuses Shell Iconelle’s distinctly carved motif with the celebration of women who are carving, trailblazing and innovating in their own ways,” said Gary Levine, Sylvie’s director of business development.
“They exist in every generation, and you know who they are—that’s who we had in mind while designing and storytelling.”
The advertising campaign launches today.
Authorized retailers can share the collection on social media using #DistinctlySylvie and tagging Sylvie Jewelry on Instagram and TikTok.
More on Collections
The Latest
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
Weekly QuizApr 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Policies & IssuesApr 10, 2025
Trump Presses Pause on Higher Tariffs for 90 DaysAn across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.
MajorsApr 10, 2025
Brilliant Earth Taps Influencers, Their Moms for Mother’s Day CampaignBrigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.
MajorsApr 10, 2025
Pary LeVian, Matriarch of the LeVian Family, Dies at 96LeVian is remembered for her unwavering commitment to her family, community, and helping others.
Events & AwardsApr 10, 2025
Hamptons Jewelry Show to Debut This SummerThe retail show is open to the public and will run July 24-27.
MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in BrazilThe new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
AuctionsApr 09, 2025
Bonhams to Offer Selection of Chaumet JewelsThe pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.
MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorThe Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.
WatchesApr 08, 2025
Here Are the New Rolex Watches for 2025The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.
