CollectionsOct 24, 2023
Larkspur & Hawk Has Created the Perfect Collection for Brides CollectionsFeb 01, 2024
Sylvie’s New Engagement Rings Are for the It Girls
The brand’s new collection, “Shell Iconelle,” features two-tone metal designs.
Sylvie Jewelry just debuted its “Shell Iconelle” engagement ring collection with a new campaign to accompany it.
Dallas—Sylvie Jewelry just launched a new engagement ring collection, honoring the brand’s heritage while adding a twist for the next generation.
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
Related stories will be right here …
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
To celebrate the new collection, the brand crafted a campaign, “Distinctly Sylvie,” paying homage to the brand’s past while highlighting how its new designs have evolved. It will also showcase the new generation of family members behind the business.
Seen here is one of the 50 new styles in the recently debuted “Shell Iconelle” collection.
“It’s a narrative that fuses Shell Iconelle’s distinctly carved motif with the celebration of women who are carving, trailblazing and innovating in their own ways,” said Gary Levine, Sylvie’s director of business development.
“They exist in every generation, and you know who they are—that’s who we had in mind while designing and storytelling.”
The advertising campaign launches today.
Authorized retailers can share the collection on social media using #DistinctlySylvie and tagging Sylvie Jewelry on Instagram and TikTok.
Editors' Picks
Sponsored by
More on Collections
The Latest
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
