Sylvie’s New Engagement Rings Are for the It Girls
The brand’s new collection, “Shell Iconelle,” features two-tone metal designs.
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
To celebrate the new collection, the brand crafted a campaign, “Distinctly Sylvie,” paying homage to the brand’s past while highlighting how its new designs have evolved. It will also showcase the new generation of family members behind the business.
“It’s a narrative that fuses Shell Iconelle’s distinctly carved motif with the celebration of women who are carving, trailblazing and innovating in their own ways,” said Gary Levine, Sylvie’s director of business development.
“They exist in every generation, and you know who they are—that’s who we had in mind while designing and storytelling.”
The advertising campaign launches today.
Authorized retailers can share the collection on social media using #DistinctlySylvie and tagging Sylvie Jewelry on Instagram and TikTok.
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