CollectionsOct 24, 2023
Larkspur & Hawk Has Created the Perfect Collection for Brides CollectionsFeb 01, 2024
Sylvie’s New Engagement Rings Are for the It Girls
The brand’s new collection, “Shell Iconelle,” features two-tone metal designs.
Sylvie Jewelry just debuted its “Shell Iconelle” engagement ring collection with a new campaign to accompany it.
Dallas—Sylvie Jewelry just launched a new engagement ring collection, honoring the brand’s heritage while adding a twist for the next generation.
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
Related stories will be right here …
The “Shell Iconelle” collection features the Dallas-based brand’s signature shell motif in two-tone metal designs across 50 new styles.
The jewels are available in any combination of white, yellow, and rose gold and platinum, with the option to add diamond details.
“Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo,” said Co-founder and Designer Sylvie Levine.
“Created for the trailblazers, the icons, and the It Girls of all generations, Shell Iconelle signifies a shared journey of values between our brand and the wearer, encapsulating iconic energy and an enduring legacy spanning generations.”
The brand was founded by Levine, a jewelry designer from Antwerp, Belgium, and her husband, Ian, a diamond merchant.
The company is “a byproduct of the husband-wife duo’s love and enduring bond,” it said.
To celebrate the new collection, the brand crafted a campaign, “Distinctly Sylvie,” paying homage to the brand’s past while highlighting how its new designs have evolved. It will also showcase the new generation of family members behind the business.
Seen here is one of the 50 new styles in the recently debuted “Shell Iconelle” collection.
“It’s a narrative that fuses Shell Iconelle’s distinctly carved motif with the celebration of women who are carving, trailblazing and innovating in their own ways,” said Gary Levine, Sylvie’s director of business development.
“They exist in every generation, and you know who they are—that’s who we had in mind while designing and storytelling.”
The advertising campaign launches today.
Authorized retailers can share the collection on social media using #DistinctlySylvie and tagging Sylvie Jewelry on Instagram and TikTok.
More on Collections
The Latest
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 16, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
