ColumnistsFeb 12, 2025
Peter Smith: 9 Store Manager Archetypes ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on Pinterest
Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
As a visual search engine, Pinterest is a gold mine for jewelry brands that want to get noticed, capture new customers and grow their sales.
With its rich, image-focused interface, Pinterest serves not only as just another digital platform, but also a place where many people start their shopping journey by getting ideas and saving their favorite jewelry styles.
By fine-tuning your strategy, you can transform your digital marketing to capture the customer’s eye as well as their imagination.
Here are five ways to improve and grow your Pinterest channel.
1. Fine-Tune Your Profile for Maximum Impact
Make sure your Pinterest profile is optimized for discovery and engagement.
Use a high-quality logo with the dimensions of 165 x 165 pixels.
When uploading your logo, it’s important to ensure the image remains clear and recognizable even at this relatively small size, as it’s displayed on your profile page and might appear even smaller in other sections of the platform, such as comments or pins.
Remember, Pinterest displays your profile picture as a circle, so make sure nothing is cut off within the circular crop.
Also, your page description should be keyword-optimized and packed with search terms such as “luxury jewelry” or “custom engagement rings” to improve your SEO and draw in the right audience.
Always be sure include your website’s link near the top of your description (before the cutoff) to make it easy for customers so they don’t have to search.
2. Create Pins That Captivate and Convert
Your pins should not only capture attention but also drive action.
Use high-quality, professional photos that highlight the unique details of your jewelry, like close-ups on the intricate setting of a diamond ring or adding extra light to enhance the vibrant color of gemstone earrings.
With each image, include compelling descriptions and clear calls to action, such as “Explore Our Collection” or “Discover Your Favorite Style.”
This approach not only draws attention, but also piques curiosity and encourages pinners to engage with you. Make every pin share-worthy.
Related stories will be right here …
With its rich, image-focused interface, Pinterest serves not only as just another digital platform, but also a place where many people start their shopping journey by getting ideas and saving their favorite jewelry styles.
By fine-tuning your strategy, you can transform your digital marketing to capture the customer’s eye as well as their imagination.
Here are five ways to improve and grow your Pinterest channel.
1. Fine-Tune Your Profile for Maximum Impact
Make sure your Pinterest profile is optimized for discovery and engagement.
Use a high-quality logo with the dimensions of 165 x 165 pixels.
When uploading your logo, it’s important to ensure the image remains clear and recognizable even at this relatively small size, as it’s displayed on your profile page and might appear even smaller in other sections of the platform, such as comments or pins.
Remember, Pinterest displays your profile picture as a circle, so make sure nothing is cut off within the circular crop.
Also, your page description should be keyword-optimized and packed with search terms such as “luxury jewelry” or “custom engagement rings” to improve your SEO and draw in the right audience.
Always be sure include your website’s link near the top of your description (before the cutoff) to make it easy for customers so they don’t have to search.
2. Create Pins That Captivate and Convert
Your pins should not only capture attention but also drive action.
Use high-quality, professional photos that highlight the unique details of your jewelry, like close-ups on the intricate setting of a diamond ring or adding extra light to enhance the vibrant color of gemstone earrings.
With each image, include compelling descriptions and clear calls to action, such as “Explore Our Collection” or “Discover Your Favorite Style.”
This approach not only draws attention, but also piques curiosity and encourages pinners to engage with you. Make every pin share-worthy.
3. Implement Rich Pins to Increase Conversions
Rich pins are invaluable because they automatically update your pins with information from your website, such as product descriptions, price changes or product availability.
Whenever you make a change, Pinterest changes.
For example, if you’re selling an exclusive diamond bracelet and it goes on sale, the rich pin will update this information in real time, ensuring your potential customers can make a buying decision immediately and have the most current data without ever leaving Pinterest.
Go from channel to check-out in just one click.
4. Diversify Your Boards to Capture Different Customers
Segment your Pinterest boards to cater to various customer preferences and upcoming occasions.
For example, create boards such as “Engagement Ring Ideas,” “Jewelry Gifts For Valentine’s Day” or “Trending Styles.”
Each board should target a different demographic or style preference, like a board dedicated to
“Sustainable Jewelry” featuring “eco-friendly” pieces that attract environmentally conscious consumers.
The possibilities are endless depending on how creative you are and how deep you want to go.
This strategy organizes your jewelry by theme and showcases the diversity of your merchandise, appealing to many different types of customers.
5. Leverage Pinterest Ads to Reach New Audiences
Take full advantage of Pinterest’s advertising capabilities to ensure your most compelling pins reach beyond your current followers.
Targeting options allow you to refine who sees your ads based on their interests, search behaviors, and previous interactions with your page.
For example, if you’re promoting a Mother’s Day jewelry collection, you can use Pinterest ads to target users who are searching for Mother’s Day gifts, engaging with similar content, or have previously shown interest in related styles.
This targeted approach puts your pins directly in front of people who are most likely to purchase and turbocharges your reach.
In summary, treat Pinterest as your stage and make sure every pin spotlights the uniqueness and beauty of your jewelry brand. You have the potential to capture a global audience, turning aspirational browsing into actual sales.
With the right marketing strategy in place, you’re only one good pin away from your next customer.
Editors' Picks
Sponsored by
More on Columnists
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
