ColumnistsFeb 12, 2025
Peter Smith: 9 Store Manager Archetypes ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on Pinterest
Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
As a visual search engine, Pinterest is a gold mine for jewelry brands that want to get noticed, capture new customers and grow their sales.
With its rich, image-focused interface, Pinterest serves not only as just another digital platform, but also a place where many people start their shopping journey by getting ideas and saving their favorite jewelry styles.
By fine-tuning your strategy, you can transform your digital marketing to capture the customer’s eye as well as their imagination.
Here are five ways to improve and grow your Pinterest channel.
1. Fine-Tune Your Profile for Maximum Impact
Make sure your Pinterest profile is optimized for discovery and engagement.
Use a high-quality logo with the dimensions of 165 x 165 pixels.
When uploading your logo, it’s important to ensure the image remains clear and recognizable even at this relatively small size, as it’s displayed on your profile page and might appear even smaller in other sections of the platform, such as comments or pins.
Remember, Pinterest displays your profile picture as a circle, so make sure nothing is cut off within the circular crop.
Also, your page description should be keyword-optimized and packed with search terms such as “luxury jewelry” or “custom engagement rings” to improve your SEO and draw in the right audience.
Always be sure include your website’s link near the top of your description (before the cutoff) to make it easy for customers so they don’t have to search.
2. Create Pins That Captivate and Convert
Your pins should not only capture attention but also drive action.
Use high-quality, professional photos that highlight the unique details of your jewelry, like close-ups on the intricate setting of a diamond ring or adding extra light to enhance the vibrant color of gemstone earrings.
With each image, include compelling descriptions and clear calls to action, such as “Explore Our Collection” or “Discover Your Favorite Style.”
This approach not only draws attention, but also piques curiosity and encourages pinners to engage with you. Make every pin share-worthy.
Related stories will be right here …
With its rich, image-focused interface, Pinterest serves not only as just another digital platform, but also a place where many people start their shopping journey by getting ideas and saving their favorite jewelry styles.
By fine-tuning your strategy, you can transform your digital marketing to capture the customer’s eye as well as their imagination.
Here are five ways to improve and grow your Pinterest channel.
1. Fine-Tune Your Profile for Maximum Impact
Make sure your Pinterest profile is optimized for discovery and engagement.
Use a high-quality logo with the dimensions of 165 x 165 pixels.
When uploading your logo, it’s important to ensure the image remains clear and recognizable even at this relatively small size, as it’s displayed on your profile page and might appear even smaller in other sections of the platform, such as comments or pins.
Remember, Pinterest displays your profile picture as a circle, so make sure nothing is cut off within the circular crop.
Also, your page description should be keyword-optimized and packed with search terms such as “luxury jewelry” or “custom engagement rings” to improve your SEO and draw in the right audience.
Always be sure include your website’s link near the top of your description (before the cutoff) to make it easy for customers so they don’t have to search.
2. Create Pins That Captivate and Convert
Your pins should not only capture attention but also drive action.
Use high-quality, professional photos that highlight the unique details of your jewelry, like close-ups on the intricate setting of a diamond ring or adding extra light to enhance the vibrant color of gemstone earrings.
With each image, include compelling descriptions and clear calls to action, such as “Explore Our Collection” or “Discover Your Favorite Style.”
This approach not only draws attention, but also piques curiosity and encourages pinners to engage with you. Make every pin share-worthy.
3. Implement Rich Pins to Increase Conversions
Rich pins are invaluable because they automatically update your pins with information from your website, such as product descriptions, price changes or product availability.
Whenever you make a change, Pinterest changes.
For example, if you’re selling an exclusive diamond bracelet and it goes on sale, the rich pin will update this information in real time, ensuring your potential customers can make a buying decision immediately and have the most current data without ever leaving Pinterest.
Go from channel to check-out in just one click.
4. Diversify Your Boards to Capture Different Customers
Segment your Pinterest boards to cater to various customer preferences and upcoming occasions.
For example, create boards such as “Engagement Ring Ideas,” “Jewelry Gifts For Valentine’s Day” or “Trending Styles.”
Each board should target a different demographic or style preference, like a board dedicated to
“Sustainable Jewelry” featuring “eco-friendly” pieces that attract environmentally conscious consumers.
The possibilities are endless depending on how creative you are and how deep you want to go.
This strategy organizes your jewelry by theme and showcases the diversity of your merchandise, appealing to many different types of customers.
5. Leverage Pinterest Ads to Reach New Audiences
Take full advantage of Pinterest’s advertising capabilities to ensure your most compelling pins reach beyond your current followers.
Targeting options allow you to refine who sees your ads based on their interests, search behaviors, and previous interactions with your page.
For example, if you’re promoting a Mother’s Day jewelry collection, you can use Pinterest ads to target users who are searching for Mother’s Day gifts, engaging with similar content, or have previously shown interest in related styles.
This targeted approach puts your pins directly in front of people who are most likely to purchase and turbocharges your reach.
In summary, treat Pinterest as your stage and make sure every pin spotlights the uniqueness and beauty of your jewelry brand. You have the potential to capture a global audience, turning aspirational browsing into actual sales.
With the right marketing strategy in place, you’re only one good pin away from your next customer.
More on Columnists
The Latest
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
