Watch: Top Tips for Social Media Etiquette
Social media experts spoke about protecting brand reputation through behaving mindfully online.
Practicing good etiquette online can help build trust and make every interaction meaningful.
On the latest episode of “My Next Question,” National Jeweler’s Lauren McLemore and Jewelers of America’s Lauren DuBritz were joined by Joseph Denaburg, marketing director and digital strategist at Levy's Fine Jewelry; Shea Curry, CEO and founder of Catch Social; and Kate Gasperini, social media specialist at Emily Chelsea Jewelry, for a discussion about maintaining a thoughtful digital presence.
The episode covered several aspects of social media etiquette, from inquiry response times to handling negative reviews with professionalism.
Watch the full episode above or on the National Jeweler YouTube channel.
“My Next Question,” a webinar series hosted by National Jeweler and Jewelers of America, returns for the last episode of 2025 on Dec. 16.
Jewelers of America executives and National Jeweler editors will look back at the biggest moments of the year and share their outlook for 2026.
Registration details will be available soon.
The Latest

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.


Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.


















