Watch: Top Tips for Social Media Etiquette
Social media experts spoke about protecting brand reputation through behaving mindfully online.
Practicing good etiquette online can help build trust and make every interaction meaningful.
On the latest episode of “My Next Question,” National Jeweler’s Lauren McLemore and Jewelers of America’s Lauren DuBritz were joined by Joseph Denaburg, marketing director and digital strategist at Levy's Fine Jewelry; Shea Curry, CEO and founder of Catch Social; and Kate Gasperini, social media specialist at Emily Chelsea Jewelry, for a discussion about maintaining a thoughtful digital presence.
The episode covered several aspects of social media etiquette, from inquiry response times to handling negative reviews with professionalism.
Watch the full episode above or on the National Jeweler YouTube channel.
“My Next Question,” a webinar series hosted by National Jeweler and Jewelers of America, returns for the last episode of 2025 on Dec. 16.
Jewelers of America executives and National Jeweler editors will look back at the biggest moments of the year and share their outlook for 2026.
Registration details will be available soon.
The Latest

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

Experience gemstones with greater precision and comfort than ever before.

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.

The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Submit your pieces for a chance to win in this year's competition.

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

As part of the transition, Joseph Nicosia has stepped into the role of COO.

Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

FGI President John Orrico is also leaving the company after more than 13 years.

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.




















