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Breitling Reveals Plans for Gallet, Universal Genève
In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
Breitling introduced the “House of Brands” at Dubai Watch Week, held Nov. 19-23, and unveiled a two-story, approximately 4,000-square-foot pavilion as a preview of the concept brought to life.
Dubai—Breitling has introduced a new concept called “House of Brands” that brings together Breitling, Universal Genève, and Gallet in a single portfolio.
Breitling recently acquired Universal Genève and Gallet, two watch brands founded in the 1800s.
After decades of relative dormancy brought on by the “quartz crisis” of the ‘70s and ‘80s, both will relaunch in 2026.
The House of Brands will unite the three brands under one strategic vision, each with its own heritage, identity, and cultural relevance.
Breitling said the move will enable the company to serve distinct segments of the watch market, as well as preserve and revitalize important watchmaking legacies.
“Our ambition is to build something curated, tailored, and agile. It’s a long-term strategy to develop a portfolio with select, exceptional, and differentiated brands,” Breitling CEO Georges Kern said.
“By bringing together these brands, we offer greater diversity across price points and lifestyles, meeting customers’ evolving interests and aspirations. This reflects how today’s collectors and consumers experience watchmaking.”
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Breitling recently acquired Universal Genève and Gallet, two watch brands founded in the 1800s.
After decades of relative dormancy brought on by the “quartz crisis” of the ‘70s and ‘80s, both will relaunch in 2026.
The House of Brands will unite the three brands under one strategic vision, each with its own heritage, identity, and cultural relevance.
Breitling said the move will enable the company to serve distinct segments of the watch market, as well as preserve and revitalize important watchmaking legacies.
“Our ambition is to build something curated, tailored, and agile. It’s a long-term strategy to develop a portfolio with select, exceptional, and differentiated brands,” Breitling CEO Georges Kern said.
“By bringing together these brands, we offer greater diversity across price points and lifestyles, meeting customers’ evolving interests and aspirations. This reflects how today’s collectors and consumers experience watchmaking.”
Gallet is set to launch next fall as Breitling’s entry-level price point sister brand—much like Tudor is to Rolex—manufactured by Breitling and available through Breitling’s boutiques and select multi-brand partners.
Universal Genève will operate as an independent brand and will be positioned in the ultra-luxury segment, priced higher than Breitling.
“With Universal Genève and Gallet, we are preserving and revitalizing important watchmaking legacies and by doing so we continue to drive the industry forward while staying true to their heritage of innovation,” Kern said.
“Our strategy is to offer different entry points into the luxury universe, each brand telling a different story, but all sharing a common thread of authentic craftsmanship and modern relevance.”
Following previews of Universal Genève and Gallet earlier this year at Geneva Watch Days and in the United States, Breitling said it is shifting its focus to the Middle East, Southeast Asia, and India—regions it said are of pivotal global importance.
Kern introduced the House of Brands at Dubai Watch Week, which took place last week.
The announcement included the unveiling of a two-story, approximately 4,000-square-foot pavilion, pictured at the top of the article, that Breitling said it built to bring the House of Brands concept to life.
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