WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal Genève
In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
Breitling introduced the “House of Brands” at Dubai Watch Week, held Nov. 19-23, and unveiled a two-story, approximately 4,000-square-foot pavilion as a preview of the concept brought to life.
Dubai—Breitling has introduced a new concept called “House of Brands” that brings together Breitling, Universal Genève, and Gallet in a single portfolio.
Breitling recently acquired Universal Genève and Gallet, two watch brands founded in the 1800s.
After decades of relative dormancy brought on by the “quartz crisis” of the ‘70s and ‘80s, both will relaunch in 2026.
The House of Brands will unite the three brands under one strategic vision, each with its own heritage, identity, and cultural relevance.
Breitling said the move will enable the company to serve distinct segments of the watch market, as well as preserve and revitalize important watchmaking legacies.
“Our ambition is to build something curated, tailored, and agile. It’s a long-term strategy to develop a portfolio with select, exceptional, and differentiated brands,” Breitling CEO Georges Kern said.
“By bringing together these brands, we offer greater diversity across price points and lifestyles, meeting customers’ evolving interests and aspirations. This reflects how today’s collectors and consumers experience watchmaking.”
Related stories will be right here …
Breitling recently acquired Universal Genève and Gallet, two watch brands founded in the 1800s.
After decades of relative dormancy brought on by the “quartz crisis” of the ‘70s and ‘80s, both will relaunch in 2026.
The House of Brands will unite the three brands under one strategic vision, each with its own heritage, identity, and cultural relevance.
Breitling said the move will enable the company to serve distinct segments of the watch market, as well as preserve and revitalize important watchmaking legacies.
“Our ambition is to build something curated, tailored, and agile. It’s a long-term strategy to develop a portfolio with select, exceptional, and differentiated brands,” Breitling CEO Georges Kern said.
“By bringing together these brands, we offer greater diversity across price points and lifestyles, meeting customers’ evolving interests and aspirations. This reflects how today’s collectors and consumers experience watchmaking.”
Gallet is set to launch next fall as Breitling’s entry-level price point sister brand—much like Tudor is to Rolex—manufactured by Breitling and available through Breitling’s boutiques and select multi-brand partners.
Universal Genève will operate as an independent brand and will be positioned in the ultra-luxury segment, priced higher than Breitling.
“With Universal Genève and Gallet, we are preserving and revitalizing important watchmaking legacies and by doing so we continue to drive the industry forward while staying true to their heritage of innovation,” Kern said.
“Our strategy is to offer different entry points into the luxury universe, each brand telling a different story, but all sharing a common thread of authentic craftsmanship and modern relevance.”
Following previews of Universal Genève and Gallet earlier this year at Geneva Watch Days and in the United States, Breitling said it is shifting its focus to the Middle East, Southeast Asia, and India—regions it said are of pivotal global importance.
Kern introduced the House of Brands at Dubai Watch Week, which took place last week.
The announcement included the unveiling of a two-story, approximately 4,000-square-foot pavilion, pictured at the top of the article, that Breitling said it built to bring the House of Brands concept to life.
More on Watches
The Latest
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
