Finestar Opens Diamond Manufacturing Facility in Johannesburg
It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The new facility is located in the Jewellery Manufacturing Precinct within the OR Tambo Special Economic Zone (SEZ), a development near the OR Tambo International Airport.
The purpose of the SEZ is to attract investment, boost manufacturing, and grow the economy.
It offers benefits such as VAT exemptions and infrastructure that eases operational and financial challenges for manufacturers.
The move is a step toward advancing South Africa’s beneficiation goals, said the company, which are focused on strengthening local diamond processing and creating employment opportunities.
“When properly supported, beneficiation is not just about polishing diamonds, it is about unearthing and unleashing potential,” said Nilesh Chhabria, chief operating officer at Finestar.
“Finestar’s decision to locate within the Jewellery Manufacturing Precinct at the Special Economic Zone is a deliberate growth strategy, leaning on the benefits of a world-class infrastructure, policy support, an enabling environment that fosters collaboration and innovation with our strategic partners, and the right ecosystem for scaling operations and doubling current investment.”
Since entering South Africa in 2022, Finestar said it has created 46 jobs, more than half of which are held by women.
It aims to employ 90 people in total.
Finestar has also rolled out training programs, with 22 employees currently learning multiple stages of the diamond polishing and planning process.
“Finestar looks forward to building on South Africa’s proud legacy of diamond excellence while focusing firmly on the opportunities of the present—creating value, empowering people, and shaping a brighter future for all stakeholders in the diamond ecosystem,” said Chhabria.
The company held a launch event in September, and senior government officials, industry leaders, and dignitaries, including representatives from the South African government, the Indian High Commission, De Beers, and the State Diamond Trader, were among those in attendance.
Finestar was founded in 1995.
The manufacturer, a De Beers Sightholder and Rio Tinto Select Diamantaire, is known for its emphasis on traceability, sustainability, and community-focused initiatives.
The company operates manufacturing facilities around the world, including in India, Botswana, and Namibia.
The Latest

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

The event will take place on the evening of Oct. 26 in New York City.

Experience gemstones with greater precision and comfort than ever before.

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.


Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Submit your pieces for a chance to win in this year's competition.

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

























