MajorsNov 19, 2021
Swarovski Adds Non-Family to BoardMajorsJun 22, 2022
Swarovski Names First Non-Family CEO
Retail veteran Alexis Nasard will step in as CEO on July 4.
Alexis Nasard, who has held various roles in retail for more than 30 years, is the first non-family CEO in Swarovski’s 127-year history.
Maennedorf, Switzerland—Swarovski has a new CEO, and for the first time in its 127-year history, it’s not a family member.
Retail veteran Alexis Nasard will take on the role of CEO July 4.
“His most important task will be to anchor the Swarovski brand firmly in its iconic luxury heritage and lead the transformation of the Swarovski business along the full value chain for scale and profitable growth,” said the company.
Previously, Nasard was a senior business advisor at McKinsey & Company.
He was also the CEO of Kantar, a data analytics and brand consulting company, but left the position after four months.
Prior to that, he was the CEO of Swiss footwear brand Bata from 2016 until 2020, and before that, held various roles at Heineken, including global chief marketing officer, as per his LinkedIn profile.
Nasard has been in the retail industry for more than 30 years, including 17 years as a general manager at consumer goods giant Proctor and Gamble.
“With the appointment of [the] first external CEO, we are taking an important further step in establishing a sustainable governance model,” said Luisa Delgado, chair of Swarovski’s board of directors.
“With Alexis Nasard as the new CEO, we are very pleased to have been able to select a highly experienced and transformational leadership personality who is capable of leading Swarovski in the affirmation of its iconic luxury heritage and through its business transformation.”
Related stories will be right here …
Retail veteran Alexis Nasard will take on the role of CEO July 4.
“His most important task will be to anchor the Swarovski brand firmly in its iconic luxury heritage and lead the transformation of the Swarovski business along the full value chain for scale and profitable growth,” said the company.
Previously, Nasard was a senior business advisor at McKinsey & Company.
He was also the CEO of Kantar, a data analytics and brand consulting company, but left the position after four months.
Prior to that, he was the CEO of Swiss footwear brand Bata from 2016 until 2020, and before that, held various roles at Heineken, including global chief marketing officer, as per his LinkedIn profile.
Nasard has been in the retail industry for more than 30 years, including 17 years as a general manager at consumer goods giant Proctor and Gamble.
“With the appointment of [the] first external CEO, we are taking an important further step in establishing a sustainable governance model,” said Luisa Delgado, chair of Swarovski’s board of directors.
“With Alexis Nasard as the new CEO, we are very pleased to have been able to select a highly experienced and transformational leadership personality who is capable of leading Swarovski in the affirmation of its iconic luxury heritage and through its business transformation.”
Nasard said he’s excited to join the company and take on the challenge of leading the storied brand.
“Swarovski fascinates me as a luxury brand, a cultural icon, and as a fully integrated business model, with its unique positioning in the world of jewelry, design, fashion, stage, and screen,” said Nasar.
“From day 1, I am looking forward to working with my new colleagues around the world and partnering with Giovanna Engelbert, the Swarovski creative director, to implement the joint transformation plan to bring joy and delight to Swarovski customers worldwide.”
Swarovski’s executive team has been largely a family affair since the company’s founding, but its board welcomed five non-family members in November 2021.
Nasard’s appointment follows a period of upheaval at the company.
In December 2021, Nadja Swarovski, the great-great-granddaughter of company founder Daniel Swarovski, announced she was leaving the company.
Her departure was the latest of several management changes that had happened at the company.
Swarovski first announced a restructuring in May 2020, which included appointing Robert Buchbauer, also a great-great-grandchild of the company’s founder, as CEO.
Family member and executive Markus Langes-Swarovski left the board in 2020.
In October 2021, Buchbauer stepped down and Mathias Margreiter, fellow board member and Swarovski family member, stepped down as chief financial officer.
Since Buchbauer’s departure, Michele Molon has been interim CEO. He will take on the new role of chief commercial officer.
Editors' Picks
Sponsored by
More on Majors
The Latest
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
IndependentsAug 26, 2025
Hinkamp Jewelers Celebrates 70 YearsThe family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.
ColumnistsAug 26, 2025
Back to School, Back to Style: Why August is Prime Time for Self-GiftingIn his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
CollectionsAug 25, 2025
Tennis Star Madison Keys Has the Perfect Necklace for the US OpenThe Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.
TrendsAug 25, 2025
Amanda’s Style File: That’s a WrapWrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.
WatchesAug 25, 2025
WatchTime NY Show Returns for 10th Anniversary EditionThe three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 21, 2025
Claire’s Finds Buyer, Could Save up to 950 StoresThe retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
WatchesAug 20, 2025
Oris Launches Watch Benefiting NYC Harbor Oyster RestorationThe new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.
