CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignCollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch
The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
At center is Giustina Pavanello Rahaminov, with daughter Tamara Rahaminov Goldfiner to her right. Back row, from left to right, are Amir Goldfiner, Nicol Goldfiner Barlev, Melanie Goldfiner Goldberg, and Joshua Goldfiner.
Los Angeles— Rahaminov Diamonds has launched its latest campaign, and it honors the family-owned jewelry brand’s matriarch for her 88th birthday.
Giustina Pavanello Rahaminov was born Jan. 9, 1938, to a family of jewelers. She later married the late Moshe Rahaminov, who co-founded Rahaminov Diamonds with his brothers.
She stood by Moshe’s side as he and his brothers established themselves in diamond cutting and trading, helping him behind the scenes to sort and count diamonds from home.
Giustina remained involved as the company transitioned to the second generation, led by Giustina’s daughter Tamara Rahiminov Goldfiner and her husband Amir Goldfiner, and, more recently, to the third generation with her granddaughters Melanie Goldfiner Goldberg and Nicol Goldfiner Barlev.
The campaign celebrates not only her 88th birthday but her legacy, as she helped lay the foundation as Rahaminov Diamonds’ ultimate supporter and muse, the brand said.
For the campaign, the family said it was inspired to bring together “two beauties for the ages”—Giustina and Rahaminov Diamonds’ jewels.
Rahaminov Diamonds said the campaign is “proof that true beauty is timeless.”
Giustina was styled by celebrity stylist Micah Schifman and photographed by Mcabe Gregg.
She is seen wearing a selection of Rahaminov Diamonds’ newest high jewelry designs that feature signature elements of the brand, including its trademarked Movál-cut diamonds, bezel-set gemstones, and fancy yellow diamonds.
The campaign can be seen on Rahaminov Diamond’s website and across its social media channels.
Related stories will be right here …
Giustina Pavanello Rahaminov was born Jan. 9, 1938, to a family of jewelers. She later married the late Moshe Rahaminov, who co-founded Rahaminov Diamonds with his brothers.
She stood by Moshe’s side as he and his brothers established themselves in diamond cutting and trading, helping him behind the scenes to sort and count diamonds from home.
Giustina remained involved as the company transitioned to the second generation, led by Giustina’s daughter Tamara Rahiminov Goldfiner and her husband Amir Goldfiner, and, more recently, to the third generation with her granddaughters Melanie Goldfiner Goldberg and Nicol Goldfiner Barlev.
The campaign celebrates not only her 88th birthday but her legacy, as she helped lay the foundation as Rahaminov Diamonds’ ultimate supporter and muse, the brand said.
Giustina Pavanello Rahaminov is seen throughout the campaign wearing a selection Rahaminov Diamond’s latest high jewelry designs.
For the campaign, the family said it was inspired to bring together “two beauties for the ages”—Giustina and Rahaminov Diamonds’ jewels.
Rahaminov Diamonds said the campaign is “proof that true beauty is timeless.”
Giustina was styled by celebrity stylist Micah Schifman and photographed by Mcabe Gregg.
She is seen wearing a selection of Rahaminov Diamonds’ newest high jewelry designs that feature signature elements of the brand, including its trademarked Movál-cut diamonds, bezel-set gemstones, and fancy yellow diamonds.
The campaign can be seen on Rahaminov Diamond’s website and across its social media channels.
More on Collections
The Latest
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
