CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignCollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch
The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
At center is Giustina Pavanello Rahaminov, with daughter Tamara Rahaminov Goldfiner to her right. Back row, from left to right, are Amir Goldfiner, Nicol Goldfiner Barlev, Melanie Goldfiner Goldberg, and Joshua Goldfiner.
Los Angeles— Rahaminov Diamonds has launched its latest campaign, and it honors the family-owned jewelry brand’s matriarch for her 88th birthday.
Giustina Pavanello Rahaminov was born Jan. 9, 1938, to a family of jewelers. She later married the late Moshe Rahaminov, who co-founded Rahaminov Diamonds with his brothers.
She stood by Moshe’s side as he and his brothers established themselves in diamond cutting and trading, helping him behind the scenes to sort and count diamonds from home.
Giustina remained involved as the company transitioned to the second generation, led by Giustina’s daughter Tamara Rahiminov Goldfiner and her husband Amir Goldfiner, and, more recently, to the third generation with her granddaughters Melanie Goldfiner Goldberg and Nicol Goldfiner Barlev.
The campaign celebrates not only her 88th birthday but her legacy, as she helped lay the foundation as Rahaminov Diamonds’ ultimate supporter and muse, the brand said.
For the campaign, the family said it was inspired to bring together “two beauties for the ages”—Giustina and Rahaminov Diamonds’ jewels.
Rahaminov Diamonds said the campaign is “proof that true beauty is timeless.”
Giustina was styled by celebrity stylist Micah Schifman and photographed by Mcabe Gregg.
She is seen wearing a selection of Rahaminov Diamonds’ newest high jewelry designs that feature signature elements of the brand, including its trademarked Movál-cut diamonds, bezel-set gemstones, and fancy yellow diamonds.
The campaign can be seen on Rahaminov Diamond’s website and across its social media channels.
Related stories will be right here …
Giustina Pavanello Rahaminov was born Jan. 9, 1938, to a family of jewelers. She later married the late Moshe Rahaminov, who co-founded Rahaminov Diamonds with his brothers.
She stood by Moshe’s side as he and his brothers established themselves in diamond cutting and trading, helping him behind the scenes to sort and count diamonds from home.
Giustina remained involved as the company transitioned to the second generation, led by Giustina’s daughter Tamara Rahiminov Goldfiner and her husband Amir Goldfiner, and, more recently, to the third generation with her granddaughters Melanie Goldfiner Goldberg and Nicol Goldfiner Barlev.
The campaign celebrates not only her 88th birthday but her legacy, as she helped lay the foundation as Rahaminov Diamonds’ ultimate supporter and muse, the brand said.
Giustina Pavanello Rahaminov is seen throughout the campaign wearing a selection Rahaminov Diamond’s latest high jewelry designs.
For the campaign, the family said it was inspired to bring together “two beauties for the ages”—Giustina and Rahaminov Diamonds’ jewels.
Rahaminov Diamonds said the campaign is “proof that true beauty is timeless.”
Giustina was styled by celebrity stylist Micah Schifman and photographed by Mcabe Gregg.
She is seen wearing a selection of Rahaminov Diamonds’ newest high jewelry designs that feature signature elements of the brand, including its trademarked Movál-cut diamonds, bezel-set gemstones, and fancy yellow diamonds.
The campaign can be seen on Rahaminov Diamond’s website and across its social media channels.
Editors' Picks
Sponsored by
More on Collections
The Latest
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
