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Swarovski Names Ariana Grande as Its New Brand AmbassadorCollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande Collab
The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.
The exterior of Swarovski’s New York City flagship is adorned with its logo and campaign images from its new capsule collection with “Wicked” star and brand ambassador Ariana Grande.
New York—Swarovski gave its New York City flagship store a makeover to celebrate its new music-inspired collection with Ariana Grande.
The store’s exterior is covered in Swarovski’s logo and old Hollywood-style campaign images of the “Wicked” star donning the new jewels.
Swarovski named Ariana Grande as its new brand ambassador last July. The Grammy-winning singer, songwriter, and actress starred in the company’s holiday campaign.
Inside, customers are greeted by a custom-made Swarovski popcorn cart, meant to invoke the “magic” of the collection and its old Hollywood campaign visuals, said the brand.
Shoppers will also see the campaign imagery throughout the store, where the capsule collection is available for purchase.
The campaign was shot in black and white by fashion photographers Mert and Marcus.
The store’s exterior is covered in Swarovski’s logo and old Hollywood-style campaign images of the “Wicked” star donning the new jewels.
Swarovski named Ariana Grande as its new brand ambassador last July. The Grammy-winning singer, songwriter, and actress starred in the company’s holiday campaign.
Inside, customers are greeted by a custom-made Swarovski popcorn cart, meant to invoke the “magic” of the collection and its old Hollywood campaign visuals, said the brand.
Shoppers will also see the campaign imagery throughout the store, where the capsule collection is available for purchase.
The campaign was shot in black and white by fashion photographers Mert and Marcus.
Swarovski had a custom-made popcorn cart created as a nod to the collection’s old Hollywood campaign visuals.
The brand has also decorated its flagship with campaign imagery featuring Ariana Grande.
The 16-piece “Ariana Grande x Swarovski” capsule collection was co-created by Grande and Swarovski Global Creative Director Giovanna Engelbert.
It celebrates the joy of self-expression and was inspired by Grande’s love of music, reflected in the heart and music note motifs.
The campaign for the capsule collection was shot in black and white by fashion photographers Mert and Marcus.
A hair clip from the “Ariana Grande x Swarovski” collection, set with crystal pearls and baguette-cut crystals ($480)
Asymmetrical music-inspired clip earrings in the shape of a treble clef ($350)
A pair of Ariana Grande x Swarovski drop earrings ($330)
An Ariana Grande x Swarovski tennis choker with crystal pearls and hearts ($280)
“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna,” said Grande.
“I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do."
The collection has a modern and glamorous vibe, featuring bangles, earrings, necklaces, and bracelets.
There is also a tiara and a “showstopper” heart pendant for the ultimate glam look.
Working with Grande was “a dream,” said Englebert, noting the singer’s artistic energy inspired the creative process.
“Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing,” she said.
“My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director."
The jewels range in price from $129 to $480.
The Ariana Grande x Swarovski Capsule collection is available in select stores and on Swarovski’s website.
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