Swarovski’s NYC Flagship Celebrates Ariana Grande Collab
The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.

The store’s exterior is covered in Swarovski’s logo and old Hollywood-style campaign images of the “Wicked” star donning the new jewels.
Swarovski named Ariana Grande as its new brand ambassador last July. The Grammy-winning singer, songwriter, and actress starred in the company’s holiday campaign.
Inside, customers are greeted by a custom-made Swarovski popcorn cart, meant to invoke the “magic” of the collection and its old Hollywood campaign visuals, said the brand.
Shoppers will also see the campaign imagery throughout the store, where the capsule collection is available for purchase.
The campaign was shot in black and white by fashion photographers Mert and Marcus.
The 16-piece “Ariana Grande x Swarovski” capsule collection was co-created by Grande and Swarovski Global Creative Director Giovanna Engelbert.
It celebrates the joy of self-expression and was inspired by Grande’s love of music, reflected in the heart and music note motifs.
“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna,” said Grande.
“I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do."
The collection has a modern and glamorous vibe, featuring bangles, earrings, necklaces, and bracelets.
There is also a tiara and a “showstopper” heart pendant for the ultimate glam look.
Working with Grande was “a dream,” said Englebert, noting the singer’s artistic energy inspired the creative process.
“Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing,” she said.
“My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director."
The jewels range in price from $129 to $480.
The Ariana Grande x Swarovski Capsule collection is available in select stores and on Swarovski’s website.
The Latest

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.


The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.

The rapper and singer-songwriter will perform at Tao Beach on June 8.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

Breitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.

Dubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.

The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.

Rebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.

Smith explores why a qualified candidate might still not be right for the job.

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The “Series8” and “Attesa” collections will be grouped under Citizen Premier.

David Fager, a former systems engineer at the retailer, was promoted to the role.