MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand AmbassadorCollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande Collab
The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.
The exterior of Swarovski’s New York City flagship is adorned with its logo and campaign images from its new capsule collection with “Wicked” star and brand ambassador Ariana Grande.
New York—Swarovski gave its New York City flagship store a makeover to celebrate its new music-inspired collection with Ariana Grande.
The store’s exterior is covered in Swarovski’s logo and old Hollywood-style campaign images of the “Wicked” star donning the new jewels.
Swarovski named Ariana Grande as its new brand ambassador last July. The Grammy-winning singer, songwriter, and actress starred in the company’s holiday campaign.
Inside, customers are greeted by a custom-made Swarovski popcorn cart, meant to invoke the “magic” of the collection and its old Hollywood campaign visuals, said the brand.
Shoppers will also see the campaign imagery throughout the store, where the capsule collection is available for purchase.
The campaign was shot in black and white by fashion photographers Mert and Marcus.
The store’s exterior is covered in Swarovski’s logo and old Hollywood-style campaign images of the “Wicked” star donning the new jewels.
Swarovski named Ariana Grande as its new brand ambassador last July. The Grammy-winning singer, songwriter, and actress starred in the company’s holiday campaign.
Inside, customers are greeted by a custom-made Swarovski popcorn cart, meant to invoke the “magic” of the collection and its old Hollywood campaign visuals, said the brand.
Shoppers will also see the campaign imagery throughout the store, where the capsule collection is available for purchase.
The campaign was shot in black and white by fashion photographers Mert and Marcus.
Swarovski had a custom-made popcorn cart created as a nod to the collection’s old Hollywood campaign visuals.
The brand has also decorated its flagship with campaign imagery featuring Ariana Grande.
The 16-piece “Ariana Grande x Swarovski” capsule collection was co-created by Grande and Swarovski Global Creative Director Giovanna Engelbert.
It celebrates the joy of self-expression and was inspired by Grande’s love of music, reflected in the heart and music note motifs.
The campaign for the capsule collection was shot in black and white by fashion photographers Mert and Marcus.
A hair clip from the “Ariana Grande x Swarovski” collection, set with crystal pearls and baguette-cut crystals ($480)
Asymmetrical music-inspired clip earrings in the shape of a treble clef ($350)
A pair of Ariana Grande x Swarovski drop earrings ($330)
An Ariana Grande x Swarovski tennis choker with crystal pearls and hearts ($280)
“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna,” said Grande.
“I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do."
The collection has a modern and glamorous vibe, featuring bangles, earrings, necklaces, and bracelets.
There is also a tiara and a “showstopper” heart pendant for the ultimate glam look.
Working with Grande was “a dream,” said Englebert, noting the singer’s artistic energy inspired the creative process.
“Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing,” she said.
“My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director."
The jewels range in price from $129 to $480.
The Ariana Grande x Swarovski Capsule collection is available in select stores and on Swarovski’s website.
More on Collections
The Latest
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEOLuca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
