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Swarovski Names Ariana Grande as Its New Brand Ambassador
The celebrity will star in Swarovski’s holiday campaign.
Ariana Grande said she cannot wait “to inspire others to embrace their own unique sparkle,” as Swarovski’s brand ambassador. (Photo credited to Mert Alas and Marcus Piggot for Swarovski)
New York—Swarovski has named Ariana Grande as its new brand ambassador.
The Grammy-winning singer, songwriter, and actress will star in the company’s upcoming holiday campaign.
“I am thrilled to be Swarovski’s brand ambassador,” said Grande.
“It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Swarovski chose Grande as its new brand ambassador because she is a “powerful advocate for inclusion and empowerment.”
Starting as an actress on Nickelodeon in 2010, Grande is now most known for her pop music. Over the many years she has been in the public eye, her style has evolved as she experimented with fashion, jewelry, and makeup.
“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as a brand ambassador,” said Giovanna Engelbert, Swarovski’s global creative director.
“Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Grande’s partnership with Swarovski follows the release of her seventh studio album, “Eternal Sunshine.” It dropped on March 8, with her previous album debuting four years ago.
Swarovski’s holiday campaign featuring Grande will also line up with the release of the movie “Wicked.” Opening in theaters in November, the musical stars Grande as Glinda the Good Witch and Cynthia Erivo as Elphaba the Wicked Witch.
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The Grammy-winning singer, songwriter, and actress will star in the company’s upcoming holiday campaign.
“I am thrilled to be Swarovski’s brand ambassador,” said Grande.
“It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Swarovski chose Grande as its new brand ambassador because she is a “powerful advocate for inclusion and empowerment.”
Starting as an actress on Nickelodeon in 2010, Grande is now most known for her pop music. Over the many years she has been in the public eye, her style has evolved as she experimented with fashion, jewelry, and makeup.
“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as a brand ambassador,” said Giovanna Engelbert, Swarovski’s global creative director.
“Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Grande’s partnership with Swarovski follows the release of her seventh studio album, “Eternal Sunshine.” It dropped on March 8, with her previous album debuting four years ago.
Swarovski’s holiday campaign featuring Grande will also line up with the release of the movie “Wicked.” Opening in theaters in November, the musical stars Grande as Glinda the Good Witch and Cynthia Erivo as Elphaba the Wicked Witch.
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