MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignMajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand Ambassadors
The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.
David Yurman also released a three-part docuseries on select players’ passion for the sport and personal style on and off the court. Pictured top row left to right, Seth Curry, Kevin Love, Kyle Kuzma, Jaime Jacquez Jr., and, bottom row left to right, Josh Hart, Jalen Green, and D’Angelo Russell.
New York—David Yurman has named seven professional basketball players as its new brand ambassadors.
The players are Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry of the Charlotte Hornets.
This ambassadorship is the first time David Yurman has partnered with professional basketball players, marking its position as a leader in men’s jewelry, said the brand.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, president and chief creative officer at David Yurman.
“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
A three-part docuseries has also launched along with the partnership.
It features Kuzma, Russell, and Green in their own episodes centered around their journey, what drives their passion for basketball, and how their style is a form of self-expression.
The players are Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry of the Charlotte Hornets.
This ambassadorship is the first time David Yurman has partnered with professional basketball players, marking its position as a leader in men’s jewelry, said the brand.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, president and chief creative officer at David Yurman.
“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
A three-part docuseries has also launched along with the partnership.
It features Kuzma, Russell, and Green in their own episodes centered around their journey, what drives their passion for basketball, and how their style is a form of self-expression.
Throughout the campaign imagery and docuseries, the players are styled in the “Chevron,” “Curb Chain,” and “Spiritual Beads” collections.
“I think jewelry is a super important way to express yourself,” said Green in his episode, titled “Mindset in Motion.”
“My style has evolved, becoming loud and adventurous, and the David Yurman pieces tie in together well.”
The docuseries, directed by Jeredon O’Conner in partnership with Agency ICA and filmed by Matthew Hayes, launched on July 9.
It can be viewed on David Yurman’s website and YouTube channel.
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