MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignMajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand Ambassadors
The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.
David Yurman also released a three-part docuseries on select players’ passion for the sport and personal style on and off the court. Pictured top row left to right, Seth Curry, Kevin Love, Kyle Kuzma, Jaime Jacquez Jr., and, bottom row left to right, Josh Hart, Jalen Green, and D’Angelo Russell.
New York—David Yurman has named seven professional basketball players as its new brand ambassadors.
The players are Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry of the Charlotte Hornets.
This ambassadorship is the first time David Yurman has partnered with professional basketball players, marking its position as a leader in men’s jewelry, said the brand.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, president and chief creative officer at David Yurman.
“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
A three-part docuseries has also launched along with the partnership.
It features Kuzma, Russell, and Green in their own episodes centered around their journey, what drives their passion for basketball, and how their style is a form of self-expression.
The players are Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry of the Charlotte Hornets.
This ambassadorship is the first time David Yurman has partnered with professional basketball players, marking its position as a leader in men’s jewelry, said the brand.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, president and chief creative officer at David Yurman.
“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
A three-part docuseries has also launched along with the partnership.
It features Kuzma, Russell, and Green in their own episodes centered around their journey, what drives their passion for basketball, and how their style is a form of self-expression.
Throughout the campaign imagery and docuseries, the players are styled in the “Chevron,” “Curb Chain,” and “Spiritual Beads” collections.
“I think jewelry is a super important way to express yourself,” said Green in his episode, titled “Mindset in Motion.”
“My style has evolved, becoming loud and adventurous, and the David Yurman pieces tie in together well.”
The docuseries, directed by Jeredon O’Conner in partnership with Agency ICA and filmed by Matthew Hayes, launched on July 9.
It can be viewed on David Yurman’s website and YouTube channel.
More on Majors
The Latest
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella SophieThe California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
