MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignMajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand Ambassadors
The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.
David Yurman also released a three-part docuseries on select players’ passion for the sport and personal style on and off the court. Pictured top row left to right, Seth Curry, Kevin Love, Kyle Kuzma, Jaime Jacquez Jr., and, bottom row left to right, Josh Hart, Jalen Green, and D’Angelo Russell.
New York—David Yurman has named seven professional basketball players as its new brand ambassadors.
The players are Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry of the Charlotte Hornets.
This ambassadorship is the first time David Yurman has partnered with professional basketball players, marking its position as a leader in men’s jewelry, said the brand.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, president and chief creative officer at David Yurman.
“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
A three-part docuseries has also launched along with the partnership.
It features Kuzma, Russell, and Green in their own episodes centered around their journey, what drives their passion for basketball, and how their style is a form of self-expression.
The players are Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry of the Charlotte Hornets.
This ambassadorship is the first time David Yurman has partnered with professional basketball players, marking its position as a leader in men’s jewelry, said the brand.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, president and chief creative officer at David Yurman.
“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
A three-part docuseries has also launched along with the partnership.
It features Kuzma, Russell, and Green in their own episodes centered around their journey, what drives their passion for basketball, and how their style is a form of self-expression.
Throughout the campaign imagery and docuseries, the players are styled in the “Chevron,” “Curb Chain,” and “Spiritual Beads” collections.
“I think jewelry is a super important way to express yourself,” said Green in his episode, titled “Mindset in Motion.”
“My style has evolved, becoming loud and adventurous, and the David Yurman pieces tie in together well.”
The docuseries, directed by Jeredon O’Conner in partnership with Agency ICA and filmed by Matthew Hayes, launched on July 9.
It can be viewed on David Yurman’s website and YouTube channel.
More on Majors
The Latest
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
