David Yurman Announces 2 New Brand Ambassadors
Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
A 23-year-old Law, who arrives on the heels of a Gen-Z ambassador tapped last year to highlight the Sculpted Cable collection, added, “It’s so exciting to be working with David Yurman.”
“It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”
Law also appears in the soon-to-debut Modern Cable campaign, which was shot at Bar Marmont in Los Angeles.
The model is shown in a series of joyful, sometimes mischievous moments, that David Yurman said evokes a free-spirited nature, while also showcasing an updated iconic cable bracelet with a design that is now more sleek, youthful, and bright.
“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman, president at David Yurman.
“Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression, and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”
The Sculpted Cable campaign launched on March 4.
Campaigns featuring the Modern Cable, “Madison, “Stax + Crossover,” “Lexington,” and “Amulets & Elements” collections will be released throughout 2024.
The Latest
Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
The new Grand Seiko boutique is located in Honolulu’s Waikiki neighborhood.
Eleven spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
The emerald brooch-turned-pendant returned to auction after 55 years, setting a world record for most expensive emerald sold at auction.
Phillips also sold a 1.21-carat fancy red diamond dubbed the “Red Miracle” for more than $1 million at its jewelry auction in Geneva.
The 2024-2025 book introduces hundreds of new designs.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
Richemont’s jewelry sales ticked up 2 percent in the first half of the year, while watch sales plummeted 17 percent.
Offered by the lab since 2016, the holiday season special is good from now through mid-December.
The “Mikimoto Chrome Hearts” jewelry brings pearls from Mikimoto together with distinctive motifs from Chrome Hearts.
These earrings use flat-backed white quartz to create a window onto an antique ribbon embroidered with a floral design.
This year’s AGTA Spectrum & Cutting Edge Awards included a new category for engagement rings and a new award highlighting female designers.
Plus, CEO Beth Gerstein shares her insight on the holiday season and the possibility of new tariffs.
The month’s birthstones, citrine and blue topaz, reflect the changing colors of the season.
The “Carey Lowell x Sidney Garber” collection stems from the friendship between the jewelry designer and ceramicist.
The two ads highlight diamond engagement rings and diamond studs with a straightforward approach.
In 2025, the nonprofit plans to continue its support of longstanding partners while also allocating some funds to a new initiative.
The Rolex watches are from the collection of “Titanic” co-producer Alfred “Al” Giddings and will go up for sale at Sotheby’s next month.
The Danish jewelry company plans to open up to 150 concept stores this fiscal year.
The location will close by the end of the year due to it being financially unsustainable, GIA said.
The new campaign stars Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law.
One lucky winner will receive a “Lizzie” diamond bracelet.
Samantha Larson has joined the Boston-based retailer.
The Emerging Jewelers Accelerator Program will guide retail jewelry entrepreneurs through an eight-month educational curriculum.
Ten chosen designers will receive mentorship and participate in a design contest for the Tiffany & Co. x CFDA Jewelry Designer Award.
Dana J. Lorberg brings 35 years of experience in finance, technology, and strategy to the role.