MajorsFeb 13, 2024
Claire’s New Campaign Is for ‘Gen Zalpha’MajorsMar 06, 2024
David Yurman Announces 2 New Brand Ambassadors
Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.
Chinese model Fei Fei Sun (left) and actress and model Iris Law are David Yurman’s newest global ambassadors. (Photos courtesy of Tyrone Lebon for David Yurman)
New York—David Yurman has announced two new global ambassadors—model and actress Iris Law and model Fei Fei Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
A 23-year-old Law, who arrives on the heels of a Gen-Z ambassador tapped last year to highlight the Sculpted Cable collection, added, “It’s so exciting to be working with David Yurman.”
“It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”
Law also appears in the soon-to-debut Modern Cable campaign, which was shot at Bar Marmont in Los Angeles.
The model is shown in a series of joyful, sometimes mischievous moments, that David Yurman said evokes a free-spirited nature, while also showcasing an updated iconic cable bracelet with a design that is now more sleek, youthful, and bright.
“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman, president at David Yurman.
“Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression, and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”
The Sculpted Cable campaign launched on March 4.
Campaigns featuring the Modern Cable, “Madison, “Stax + Crossover,” “Lexington,” and “Amulets & Elements” collections will be released throughout 2024.
More on Majors
The Latest
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
