MajorsFeb 13, 2024
Claire’s New Campaign Is for ‘Gen Zalpha’MajorsMar 06, 2024
David Yurman Announces 2 New Brand Ambassadors
Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.
Chinese model Fei Fei Sun (left) and actress and model Iris Law are David Yurman’s newest global ambassadors. (Photos courtesy of Tyrone Lebon for David Yurman)
New York—David Yurman has announced two new global ambassadors—model and actress Iris Law and model Fei Fei Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
A 23-year-old Law, who arrives on the heels of a Gen-Z ambassador tapped last year to highlight the Sculpted Cable collection, added, “It’s so exciting to be working with David Yurman.”
“It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”
Law also appears in the soon-to-debut Modern Cable campaign, which was shot at Bar Marmont in Los Angeles.
The model is shown in a series of joyful, sometimes mischievous moments, that David Yurman said evokes a free-spirited nature, while also showcasing an updated iconic cable bracelet with a design that is now more sleek, youthful, and bright.
“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman, president at David Yurman.
“Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression, and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”
The Sculpted Cable campaign launched on March 4.
Campaigns featuring the Modern Cable, “Madison, “Stax + Crossover,” “Lexington,” and “Amulets & Elements” collections will be released throughout 2024.
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