MajorsFeb 13, 2024
Claire’s New Campaign Is for ‘Gen Zalpha’MajorsMar 06, 2024
David Yurman Announces 2 New Brand Ambassadors
Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.
Chinese model Fei Fei Sun (left) and actress and model Iris Law are David Yurman’s newest global ambassadors. (Photos courtesy of Tyrone Lebon for David Yurman)
New York—David Yurman has announced two new global ambassadors—model and actress Iris Law and model Fei Fei Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
A 23-year-old Law, who arrives on the heels of a Gen-Z ambassador tapped last year to highlight the Sculpted Cable collection, added, “It’s so exciting to be working with David Yurman.”
“It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”
Law also appears in the soon-to-debut Modern Cable campaign, which was shot at Bar Marmont in Los Angeles.
The model is shown in a series of joyful, sometimes mischievous moments, that David Yurman said evokes a free-spirited nature, while also showcasing an updated iconic cable bracelet with a design that is now more sleek, youthful, and bright.
“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman, president at David Yurman.
“Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression, and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”
The Sculpted Cable campaign launched on March 4.
Campaigns featuring the Modern Cable, “Madison, “Stax + Crossover,” “Lexington,” and “Amulets & Elements” collections will be released throughout 2024.
Editors' Picks
Sponsored by
More on Majors
The Latest
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
