MajorsFeb 13, 2024
Claire’s New Campaign Is for ‘Gen Zalpha’MajorsMar 06, 2024
David Yurman Announces 2 New Brand Ambassadors
Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.
Chinese model Fei Fei Sun (left) and actress and model Iris Law are David Yurman’s newest global ambassadors. (Photos courtesy of Tyrone Lebon for David Yurman)
New York—David Yurman has announced two new global ambassadors—model and actress Iris Law and model Fei Fei Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
Law, the daughter of English actors Sadie Frost and Jude Law, and Sun, a Chinese model, will star in a series of five campaigns throughout the year, beginning this spring.
The debut campaigns will feature the “Sculpted Cable” and “Modern Cable” collections, highlighting the pieces while telling the story of women paving their own way in life, the brand said. The campaigns were directed by the Durimel brothers and styled by Carlos Nazario in Los Angeles.
In the hills of Santa Monica, California, the models, styled in the Sculpted Cable bracelets, were photographed by Tyrone Lebon.
The models are depicted in the campaign making choices that “carve their own path,” the brand said, which mirrors the process of carving timeless unique designs that evolve over time.
“I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman,” said Sun.
A 23-year-old Law, who arrives on the heels of a Gen-Z ambassador tapped last year to highlight the Sculpted Cable collection, added, “It’s so exciting to be working with David Yurman.”
“It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”
Law also appears in the soon-to-debut Modern Cable campaign, which was shot at Bar Marmont in Los Angeles.
The model is shown in a series of joyful, sometimes mischievous moments, that David Yurman said evokes a free-spirited nature, while also showcasing an updated iconic cable bracelet with a design that is now more sleek, youthful, and bright.
“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman, president at David Yurman.
“Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression, and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”
The Sculpted Cable campaign launched on March 4.
Campaigns featuring the Modern Cable, “Madison, “Stax + Crossover,” “Lexington,” and “Amulets & Elements” collections will be released throughout 2024.
More on Majors
The Latest
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024The company also noted record sales in the United States and a strong performance in its jewelry category.
SourcingMar 21, 2025
BrankoGems To Hold Conference in MontanaThe event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.
TrendsMar 21, 2025
Piece of the Week: Marrow Fine’s ‘Til Death’ RingAfter the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
IndependentsMar 20, 2025
Korman Fine Jewelry’s New Store Is Double the Size The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.
Weekly QuizMar 21, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 20, 2025
JCK Rocks to Feature Snoop Dogg, Jason DeruloThe rapper and singer-songwriter will perform at Tao Beach on June 8.
TechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Brought to you by
Have a Plan for EmergenciesEmergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.
Lab-GrownMar 20, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond SectorAs lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.
CollectionsMar 19, 2025
Jessica McCormack’s New Collection Elevates Office WearThe “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.
WatchesMar 19, 2025
Breitling Acquires Another Watch Brand From the 1800sBreitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.
AuctionsMar 19, 2025
10-Carat Fancy Vivid Blue Diamond Expected to Sell for $20MDubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.
CollectionsMar 18, 2025
Beck Debuts New Collection as Trove’s Latest Designer-in-ResidenceRebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.
ColumnistsMar 18, 2025
Peter Smith: The Importance of Culture in HiringSmith explores why a qualified candidate might still not be right for the job.
Events & AwardsMar 18, 2025
Fink’s Jewelers Is Now a Regional Emmy WinnerThe company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.
WatchesMar 18, 2025
Citizen Announces New Modern Luxury Watch CategoryThe “Series8” and “Attesa” collections will be grouped under Citizen Premier.
MajorsMar 18, 2025
Borsheims Names New Assistant IT ManagerDavid Fager, a former systems engineer at the retailer, was promoted to the role.
Events & AwardsMar 17, 2025
Gem Awards Honor All Facets of the IndustryFrom retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.
Events & AwardsMar 17, 2025
GIA Names Winner of Emerging Jewelry Design Talent AwardEleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
MajorsMar 17, 2025
Tous Names U.S. Managing Director, VPJoseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.
Events & AwardsMar 17, 2025
CBG Expands Las Vegas Show to 3 DaysThe trade show has also upgraded its venue to the Caesars Forum Conference Center.
IndependentsMar 14, 2025
Stafford’s Diamonds in Ohio to Close After 40 YearsThe Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
Events & AwardsMar 14, 2025
JVC Reveals Recipient of Stanley Schechter AwardReeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.
CollectionsMar 14, 2025
Piece of the Week: Sorellina’s Aries Zodiac PendantThe piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.
MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.The Indian jewelry brand recently opened stores in Atlanta and Seattle.
FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement RecoveryCEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.
CollectionsMar 13, 2025
Chopard Unveils High Jewelry Collection Created From 6,225-Carat Emerald The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.
