Lab-GrownAug 30, 2023
Pandora’s New Lab-Grown Diamond Campaign Stars Pamela AndersonMajorsSep 05, 2023
David Yurman Taps Sofia Richie Grainge for Fall Campaign
The Gen Z influencer wears the “Sculpted Cable” collection in the just-released images.
David Yurman has revealed its fall 2023 advertising campaign starring new brand ambassador Sofia Richie Grainge.
New York—Sofia Richie Grainge is having a moment, with a new jewelry ambassadorship to prove it.
David Yurman unveiled its fall 2023 advertising campaign starring the Gen Z influencer on Tuesday, announcing her as its latest global ambassador alongside celebrities like Scarlett Johansson and Shawn Mendes.
In the images and videos, Richie Grainge wears the new “Sculpted Cable” bracelet against the backdrop of the Kellogg Doolittle House in Joshua Tree, California.
Shot by Glen Luchford and styled by Elin Svahn, Richie Grainge wears an assortment of bangles in the new lower-profile edition of David Yurman’s signature design, as well as hoop earrings and rings.
According to the company, the new images mark the first time one of its ad campaigns has been devoted to a single hero style, rather than a mix of collections.
The new bangle will be available in 18-karat yellow, rose, and white gold, with and without hand-set pavé diamonds. One version features 170 diamonds in graduated sizes totaling 1.7 carats, set to accentuate the Sculpted Cable’s classic helix design.
President Evan Yurman, who provided the campaign’s creative direction, said: “Sofia is a style icon with endless charm, and we’re delighted to collaborate with her. She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
Twenty-five-year-old Richie Grainge is the daughter of Lionel Richie and younger sister of Nicole Richie.
Her previous relationship with Scott Disick, which was documented on “Keeping Up With the Kardashians,” saw Richie Grainge rise to public attention.
Since then, she has carved out her own brand, with a highly publicized wedding to Elliot Grainge—music executive and son of Universal Music Group head honcho Lucian Grainge—and as the poster child for the “quiet luxury” aesthetic widely dissected online.
“David Yurman embodies everything that I'm trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant,” Richie Grainge remarked.
“This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”
For its most recent brand partnerships, David Yurman has notably tapped Gen Z or young Millennial influencers and entertainers.
Related stories will be right here …
David Yurman unveiled its fall 2023 advertising campaign starring the Gen Z influencer on Tuesday, announcing her as its latest global ambassador alongside celebrities like Scarlett Johansson and Shawn Mendes.
In the images and videos, Richie Grainge wears the new “Sculpted Cable” bracelet against the backdrop of the Kellogg Doolittle House in Joshua Tree, California.
Shot by Glen Luchford and styled by Elin Svahn, Richie Grainge wears an assortment of bangles in the new lower-profile edition of David Yurman’s signature design, as well as hoop earrings and rings.
According to the company, the new images mark the first time one of its ad campaigns has been devoted to a single hero style, rather than a mix of collections.
The new bangle will be available in 18-karat yellow, rose, and white gold, with and without hand-set pavé diamonds. One version features 170 diamonds in graduated sizes totaling 1.7 carats, set to accentuate the Sculpted Cable’s classic helix design.
President Evan Yurman, who provided the campaign’s creative direction, said: “Sofia is a style icon with endless charm, and we’re delighted to collaborate with her. She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
Photographer Glen Luchford lensed the new David Yurman campaign.
Twenty-five-year-old Richie Grainge is the daughter of Lionel Richie and younger sister of Nicole Richie.
Her previous relationship with Scott Disick, which was documented on “Keeping Up With the Kardashians,” saw Richie Grainge rise to public attention.
Since then, she has carved out her own brand, with a highly publicized wedding to Elliot Grainge—music executive and son of Universal Music Group head honcho Lucian Grainge—and as the poster child for the “quiet luxury” aesthetic widely dissected online.
“David Yurman embodies everything that I'm trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant,” Richie Grainge remarked.
“This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”
For its most recent brand partnerships, David Yurman has notably tapped Gen Z or young Millennial influencers and entertainers.
More on Majors
The Latest
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
