Lab-GrownAug 30, 2023
Pandora’s New Lab-Grown Diamond Campaign Stars Pamela AndersonMajorsSep 05, 2023
David Yurman Taps Sofia Richie Grainge for Fall Campaign
The Gen Z influencer wears the “Sculpted Cable” collection in the just-released images.
David Yurman has revealed its fall 2023 advertising campaign starring new brand ambassador Sofia Richie Grainge.
New York—Sofia Richie Grainge is having a moment, with a new jewelry ambassadorship to prove it.
David Yurman unveiled its fall 2023 advertising campaign starring the Gen Z influencer on Tuesday, announcing her as its latest global ambassador alongside celebrities like Scarlett Johansson and Shawn Mendes.
In the images and videos, Richie Grainge wears the new “Sculpted Cable” bracelet against the backdrop of the Kellogg Doolittle House in Joshua Tree, California.
Shot by Glen Luchford and styled by Elin Svahn, Richie Grainge wears an assortment of bangles in the new lower-profile edition of David Yurman’s signature design, as well as hoop earrings and rings.
According to the company, the new images mark the first time one of its ad campaigns has been devoted to a single hero style, rather than a mix of collections.
The new bangle will be available in 18-karat yellow, rose, and white gold, with and without hand-set pavé diamonds. One version features 170 diamonds in graduated sizes totaling 1.7 carats, set to accentuate the Sculpted Cable’s classic helix design.
President Evan Yurman, who provided the campaign’s creative direction, said: “Sofia is a style icon with endless charm, and we’re delighted to collaborate with her. She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
Twenty-five-year-old Richie Grainge is the daughter of Lionel Richie and younger sister of Nicole Richie.
Her previous relationship with Scott Disick, which was documented on “Keeping Up With the Kardashians,” saw Richie Grainge rise to public attention.
Since then, she has carved out her own brand, with a highly publicized wedding to Elliot Grainge—music executive and son of Universal Music Group head honcho Lucian Grainge—and as the poster child for the “quiet luxury” aesthetic widely dissected online.
“David Yurman embodies everything that I'm trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant,” Richie Grainge remarked.
“This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”
For its most recent brand partnerships, David Yurman has notably tapped Gen Z or young Millennial influencers and entertainers.
Related stories will be right here …
David Yurman unveiled its fall 2023 advertising campaign starring the Gen Z influencer on Tuesday, announcing her as its latest global ambassador alongside celebrities like Scarlett Johansson and Shawn Mendes.
In the images and videos, Richie Grainge wears the new “Sculpted Cable” bracelet against the backdrop of the Kellogg Doolittle House in Joshua Tree, California.
Shot by Glen Luchford and styled by Elin Svahn, Richie Grainge wears an assortment of bangles in the new lower-profile edition of David Yurman’s signature design, as well as hoop earrings and rings.
According to the company, the new images mark the first time one of its ad campaigns has been devoted to a single hero style, rather than a mix of collections.
The new bangle will be available in 18-karat yellow, rose, and white gold, with and without hand-set pavé diamonds. One version features 170 diamonds in graduated sizes totaling 1.7 carats, set to accentuate the Sculpted Cable’s classic helix design.
President Evan Yurman, who provided the campaign’s creative direction, said: “Sofia is a style icon with endless charm, and we’re delighted to collaborate with her. She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
Photographer Glen Luchford lensed the new David Yurman campaign.
Twenty-five-year-old Richie Grainge is the daughter of Lionel Richie and younger sister of Nicole Richie.
Her previous relationship with Scott Disick, which was documented on “Keeping Up With the Kardashians,” saw Richie Grainge rise to public attention.
Since then, she has carved out her own brand, with a highly publicized wedding to Elliot Grainge—music executive and son of Universal Music Group head honcho Lucian Grainge—and as the poster child for the “quiet luxury” aesthetic widely dissected online.
“David Yurman embodies everything that I'm trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant,” Richie Grainge remarked.
“This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”
For its most recent brand partnerships, David Yurman has notably tapped Gen Z or young Millennial influencers and entertainers.
More on Majors
The Latest
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
WatchesNov 14, 2024
Grand Seiko Partners With Ben Bridge on First Hawaii Store The new Grand Seiko boutique is located in Honolulu’s Waikiki neighborhood.
SourcingNov 13, 2024
Gem Legacy Adventures Announces 2025 Trip Eleven spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
AuctionsNov 13, 2024
Aga Khan Emerald Sells for $8.8M, Sets RecordThe emerald brooch-turned-pendant returned to auction after 55 years, setting a world record for most expensive emerald sold at auction.
Weekly QuizNov 14, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 13, 2024
‘Exceptional’ Burmese Ruby Ring Tops $5M at Auction Phillips also sold a 1.21-carat fancy red diamond dubbed the “Red Miracle” for more than $1 million at its jewelry auction in Geneva.
MajorsNov 13, 2024
Royal Chain’s New Catalog Is Out NowThe 2024-2025 book introduces hundreds of new designs.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
FinancialsNov 12, 2024
Cartier, Van Cleef & Arpels Continue to Shine for Richemont Richemont’s jewelry sales ticked up 2 percent in the first half of the year, while watch sales plummeted 17 percent.
GradingNov 12, 2024
GIA’s Next-Day Services Return for the HolidaysOffered by the lab since 2016, the holiday season special is good from now through mid-December.
CollectionsNov 12, 2024
Mikimoto and Chrome Hearts Blend Aesthetics in New CollaborationThe “Mikimoto Chrome Hearts” jewelry brings pearls from Mikimoto together with distinctive motifs from Chrome Hearts.
CollectionsNov 08, 2024
Piece of the Week: Larkspur & Hawk’s ‘Tapestry Lily’ Earrings These earrings use flat-backed white quartz to create a window onto an antique ribbon embroidered with a floral design.
Events & AwardsNov 08, 2024
AGTA Reveals Spectrum, Cutting Edge Award Winners for 2024This year’s AGTA Spectrum & Cutting Edge Awards included a new category for engagement rings and a new award highlighting female designers.
FinancialsNov 08, 2024
Brilliant Earth’s Q3 Sales Fall 13%Plus, CEO Beth Gerstein shares her insight on the holiday season and the possibility of new tariffs.
TrendsNov 07, 2024
Amanda’s Style File: Golden and Blue November HuesThe month’s birthstones, citrine and blue topaz, reflect the changing colors of the season.
CollectionsNov 07, 2024
Sidney Garber Collaborates With Carey Lowell on Capsule CollectionThe “Carey Lowell x Sidney Garber” collection stems from the friendship between the jewelry designer and ceramicist.
MajorsNov 07, 2024
Ritani Debuts ‘No-Fuss’ Holiday TV CampaignThe two ads highlight diamond engagement rings and diamond studs with a straightforward approach.
Policies & IssuesNov 07, 2024
Diamonds Do Good To Distribute $250K+ In Grants Next YearIn 2025, the nonprofit plans to continue its support of longstanding partners while also allocating some funds to a new initiative.
AuctionsNov 06, 2024
Two Rolexes With Ties to Titanic Head to AuctionThe Rolex watches are from the collection of “Titanic” co-producer Alfred “Al” Giddings and will go up for sale at Sotheby’s next month.
FinancialsNov 06, 2024
Pandora Posts Double-Digit Revenue Growth in Q3The Danish jewelry company plans to open up to 150 concept stores this fiscal year.
GradingNov 06, 2024
GIA to Close Lab in Ramat Gan, IsraelThe location will close by the end of the year due to it being financially unsustainable, GIA said.
MajorsNov 06, 2024
David Yurman’s Holiday Campaign Celebrates ‘Moments of Joy’The new campaign stars Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law.
CollectionsNov 05, 2024
Jacquie Aiche is Hosting an Online Treasure HuntOne lucky winner will receive a “Lizzie” diamond bracelet.
IndependentsNov 05, 2024
Long's Jewelers Names New Director of BuyingSamantha Larson has joined the Boston-based retailer.
Events & AwardsNov 05, 2024
JA, BIJC Now Accepting EJAP Applications for 2025The Emerging Jewelers Accelerator Program will guide retail jewelry entrepreneurs through an eight-month educational curriculum.
Events & AwardsNov 05, 2024
Tiffany & Co., CDFA Announce Design Award FinalistsTen chosen designers will receive mentorship and participate in a design contest for the Tiffany & Co. x CFDA Jewelry Designer Award.
MajorsNov 04, 2024
Jewelers Mutual Appoints Mastercard Exec to Its BoardDana J. Lorberg brings 35 years of experience in finance, technology, and strategy to the role.
