MajorsOct 25, 2022
Following Series of Acquisitions, Quality Gold To Go PublicMajorsNov 03, 2022
David Yurman’s 2022 Holiday Ad Campaign Is Out
It features Scarlett Johansson and Henry Golding, the brand’s first celebrity brand ambassador duo, in an iconic New York location.
PHOTO Scarlett Johansson stars in David Yurman’s “Come Closer” holiday ad campaign.
PHOTO It also features actor Henry Golding, and the two are styled in the brand’s new "Carlyle" collection in the hotel for which it has been named.
New York—David Yurman has unveiled its 2022 holiday ad campaign, which is a continuation of the brand’s “Come Closer” theme for the year.
The fine jewelry brand has again partnered with the iconic New York hotel The Carlyle and its famed Bemelmans Bar, which serves as the campaign’s backdrop.
Illustrated by Ludwig Bemelmans in 1947, the bar’s murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign, alongside actors Scarlett Johansson and Henry Golding—the brand’s first celebrity brand ambassador duo.
The two are styled in the brand’s new collection, aptly named "Carlyle," featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” the brand said.
David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at The Carlyle, to create bespoke illustrations of its designs in iconic New York settings.
This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021, though a company spokesperson noted he was closely involved in past campaigns.
Coinciding with the new campaign is the unveiling of the window displays at its 57th Street flagship and SoHo stores in New York.
The windows this season are inspired by New York in the winter, bringing snowy cityscapes and night scenes to life with watercolors, paper cut-outs, and selenite crystals for glistening icy accents.
Beside the windows are large video screens showing wintry animations of Bemelmans’ drawings of skaters in Central Park.
Related stories will be right here …
The fine jewelry brand has again partnered with the iconic New York hotel The Carlyle and its famed Bemelmans Bar, which serves as the campaign’s backdrop.
Illustrated by Ludwig Bemelmans in 1947, the bar’s murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign, alongside actors Scarlett Johansson and Henry Golding—the brand’s first celebrity brand ambassador duo.
The two are styled in the brand’s new collection, aptly named "Carlyle," featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” the brand said.
The Carlyle Necklace features 8.42 total carats of diamonds in 18-karat yellow gold ($49,000-$49,500 depending on length).
David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at The Carlyle, to create bespoke illustrations of its designs in iconic New York settings.
This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021, though a company spokesperson noted he was closely involved in past campaigns.
Coinciding with the new campaign is the unveiling of the window displays at its 57th Street flagship and SoHo stores in New York.
The windows this season are inspired by New York in the winter, bringing snowy cityscapes and night scenes to life with watercolors, paper cut-outs, and selenite crystals for glistening icy accents.
Beside the windows are large video screens showing wintry animations of Bemelmans’ drawings of skaters in Central Park.
More on Majors
The Latest
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
ColumnistsFeb 19, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive DirectorThe organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO EventThe nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
