MajorsOct 25, 2022
Following Series of Acquisitions, Quality Gold To Go PublicMajorsNov 03, 2022
David Yurman’s 2022 Holiday Ad Campaign Is Out
It features Scarlett Johansson and Henry Golding, the brand’s first celebrity brand ambassador duo, in an iconic New York location.
PHOTO Scarlett Johansson stars in David Yurman’s “Come Closer” holiday ad campaign.
PHOTO It also features actor Henry Golding, and the two are styled in the brand’s new "Carlyle" collection in the hotel for which it has been named.
New York—David Yurman has unveiled its 2022 holiday ad campaign, which is a continuation of the brand’s “Come Closer” theme for the year.
The fine jewelry brand has again partnered with the iconic New York hotel The Carlyle and its famed Bemelmans Bar, which serves as the campaign’s backdrop.
Illustrated by Ludwig Bemelmans in 1947, the bar’s murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign, alongside actors Scarlett Johansson and Henry Golding—the brand’s first celebrity brand ambassador duo.
The two are styled in the brand’s new collection, aptly named "Carlyle," featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” the brand said.
David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at The Carlyle, to create bespoke illustrations of its designs in iconic New York settings.
This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021, though a company spokesperson noted he was closely involved in past campaigns.
Coinciding with the new campaign is the unveiling of the window displays at its 57th Street flagship and SoHo stores in New York.
The windows this season are inspired by New York in the winter, bringing snowy cityscapes and night scenes to life with watercolors, paper cut-outs, and selenite crystals for glistening icy accents.
Beside the windows are large video screens showing wintry animations of Bemelmans’ drawings of skaters in Central Park.
Related stories will be right here …
The fine jewelry brand has again partnered with the iconic New York hotel The Carlyle and its famed Bemelmans Bar, which serves as the campaign’s backdrop.
Illustrated by Ludwig Bemelmans in 1947, the bar’s murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign, alongside actors Scarlett Johansson and Henry Golding—the brand’s first celebrity brand ambassador duo.
The two are styled in the brand’s new collection, aptly named "Carlyle," featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” the brand said.
The Carlyle Necklace features 8.42 total carats of diamonds in 18-karat yellow gold ($49,000-$49,500 depending on length).
David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at The Carlyle, to create bespoke illustrations of its designs in iconic New York settings.
This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021, though a company spokesperson noted he was closely involved in past campaigns.
Coinciding with the new campaign is the unveiling of the window displays at its 57th Street flagship and SoHo stores in New York.
The windows this season are inspired by New York in the winter, bringing snowy cityscapes and night scenes to life with watercolors, paper cut-outs, and selenite crystals for glistening icy accents.
Beside the windows are large video screens showing wintry animations of Bemelmans’ drawings of skaters in Central Park.
Editors' Picks
Sponsored by
More on Majors
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
