David Yurman’s 2022 Holiday Ad Campaign Is Out
It features Scarlett Johansson and Henry Golding, the brand’s first celebrity brand ambassador duo, in an iconic New York location.
The fine jewelry brand has again partnered with the iconic New York hotel The Carlyle and its famed Bemelmans Bar, which serves as the campaign’s backdrop.
Illustrated by Ludwig Bemelmans in 1947, the bar’s murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign, alongside actors Scarlett Johansson and Henry Golding—the brand’s first celebrity brand ambassador duo.
The two are styled in the brand’s new collection, aptly named "Carlyle," featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” the brand said.

David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at The Carlyle, to create bespoke illustrations of its designs in iconic New York settings.
This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021, though a company spokesperson noted he was closely involved in past campaigns.
Coinciding with the new campaign is the unveiling of the window displays at its 57th Street flagship and SoHo stores in New York.
The windows this season are inspired by New York in the winter, bringing snowy cityscapes and night scenes to life with watercolors, paper cut-outs, and selenite crystals for glistening icy accents.
Beside the windows are large video screens showing wintry animations of Bemelmans’ drawings of skaters in Central Park.
The Latest

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.


JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.