David Yurman’s 2022 Holiday Ad Campaign Is Out
It features Scarlett Johansson and Henry Golding, the brand’s first celebrity brand ambassador duo, in an iconic New York location.
The fine jewelry brand has again partnered with the iconic New York hotel The Carlyle and its famed Bemelmans Bar, which serves as the campaign’s backdrop.
Illustrated by Ludwig Bemelmans in 1947, the bar’s murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign, alongside actors Scarlett Johansson and Henry Golding—the brand’s first celebrity brand ambassador duo.
The two are styled in the brand’s new collection, aptly named "Carlyle," featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” the brand said.
David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at The Carlyle, to create bespoke illustrations of its designs in iconic New York settings.
This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021, though a company spokesperson noted he was closely involved in past campaigns.
Coinciding with the new campaign is the unveiling of the window displays at its 57th Street flagship and SoHo stores in New York.
The windows this season are inspired by New York in the winter, bringing snowy cityscapes and night scenes to life with watercolors, paper cut-outs, and selenite crystals for glistening icy accents.
Beside the windows are large video screens showing wintry animations of Bemelmans’ drawings of skaters in Central Park.
The Latest
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.