Charles & Colvard to Open First Showroom
The brick-and-mortar space will open later this month, giving customers an in-person look at its lab-created diamond and gemstone jewelry.

The 2,000-square-foot space will open Oct. 24 on its Morrisville, North Carolina campus, giving customers the opportunity to see the brand’s jewelry in person.
The showroom is infused with pops of color and has video technology built into the backdrop.
“We wanted to create a space that allowed our customers to understand both what we believe and what we make, and to experience the full range of fine jewelry that the brand has to offer, including engagement, bridal, and anniversary and our newest fashion collections,” said Senior Director of Sales and Merchandising Hillary Watson.
SEE: Peek Inside the New Charles & Colvard Showroom
The space will feature its new launches, like its lab-grown diamond men’s bands and its lab-grown colored gemstone collection, as well as its “Signature” collection and classic bridal staples.
“We believe with more and more couples interested in the provenance of their jewelry and alternatives to mined gemstones, the need for a space to understand and experience them in person has arrived,” said Don O’Connell, president and CEO.
“This isn’t just a place for customers to see our product firsthand. This is an opportunity to educate and share the beauty of above ground, responsibly made jewelry with anyone who is interested.”
The store will be staffed by fine jewelry specialists and in-house jewelers, offering engagement consultation and concierge services, as well as education opportunities for shoppers interested in its lab-grown jewelry.
The company got its start about 30 years ago and was best known for its created moissanite but has since branched out into lab-grown diamonds and gemstones.
The space will also be open for local businesses hosting private and corporate events, employee appreciation shopping, and as a venue for “local likeminded and ethically sourced brands,” said the company.
The new showroom is located at 170 Southport Drive in Morrisville, North Caroline.
For more information, visit the Charles & Colvard website or call 877-843-7370.
The Latest

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.


Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Supplier Spotlight Sponsored by GIA

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.