Bucherer USA Acquires California Retailer Leeds & Son
Founded in 1947, the store is Palm Desert, California’s only official retailer for Rolex, Patek Philippe, and Tudor.
Terms of the deal were not disclosed.
Edward and Eleanore Weiner founded Leeds & Son in 1947. Their son Terry took over the company in 1981 and has run it alongside his sister Riki Stein ever since.
The retailer is the Coachella Valley’s only official jeweler for Rolex, Patek Philippe, and Tudor, and offers jewelry from Rahaminov Diamonds, Picchiotti, Robert Procop, JB Star, Messika, Como Italia, and many others.
“We’re excited to welcome the Leeds & Son team to the Bucherer family and expand our customer relationships in California,” said Ira Melnitsky, CEO of Tourneau and president of Bucherer USA.
“The Leeds & Son team has worked tremendously hard to foster a loyal community, and we are looking forward to building on that success. In 2018, we acquired Baron & Leeds in Costa Mesa and Hawaii and could not be happier with the ongoing success of those stores.”
Swiss watch and jewelry retailer Bucherer purchased Tourneau in 2018 to make its foray into the U.S. market.
Tourneau has more than 34 retail locations in America, including the Bucherer 1888 TimeMachine flagship on Madison Avenue in New York City. (All its stores were renamed after the acquisition.)
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