MajorsJan 12, 2023
David Yurman Names New Chief Marketing OfficerMajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30
They represent a “new generation,” said the company.
At 29 years old, country music artist Kane Brown is the oldest of David Yurman’s new celebrity brand representatives. He said, “My wedding ring—the most important piece of jewelry I have—is a rose gold David Yurman band. The brand is extremely special to me, and I’m proud to wear David Yurman’s beautiful creations as a brand ambassador.” (Image by Misha Taylor)
New York—Off the back of announcing 24-year-old Shawn Mendes as a campaign star, David Yurman has announced a new set of brand ambassadors, all under age 30.
Kane Brown is a 29-year-old award-winning country music artist. He was on the “Time100” list of most influential people in 2021.
Lila Moss, daughter of supermodel Kate Moss, is a 20-year-old model and Type 1 diabetic who has made waves sporting her insulin pump at glitzy events like the Met Gala.
Chandler Kinney is a 22-year-old actress and singer, best known for her roles in the Disney franchise “Z-O-M-B-I-E-S” and the television show “Pretty Little Liars: Original Sin.”
Finally, Hero Fiennes Tiffin is the 25-year-old actor known for his starring role in the “After” film series.
Lila Moss made her David Yurman debut on the jeweler’s social media this week. ““I believe that no look is complete without jewelry. I’ve always admired David Yurman’s timeless pieces and am honored to partner with such an iconic brand,” she said. (Image by Dario Catellani)
Actor Hero Fiennes Tiffin is another brand ambassador. He said, “Jewelry is an integral part of my style. I’m thrilled to represent David Yurman, a brand that has perfected timeless design by pairing age-old techniques with a contemporary sensibility.” (Image by Dario Catellani)
Up-and-coming actress Chandler Kinney has also partnered with David Yurman. “Art and design have always gone hand in hand with my own artistic pursuits: acting, singing, and dancing.,” she said. “Partnering with David Yurman, a company with unparalleled commitment to craftsmanship, is inspiring.” (Image by Dario Catellani)
David Yurman said the new cadre of brand ambassadors is intended to draw in a younger customer.
They will appear in seasonal social media and advertising campaigns both in still imagery and short videos.
Additionally, the company has tapped several influencers who also will appear in promotions, ranging in age from about 27 to 42.
They are: Valeria Lipovetsky, Leia Sfez, Jessica Clements, Vanessa Hong, Amy Lefevre, and Sai De Silva.
“Balancing consistency with innovation, especially in the digital space, allows us to strengthen existing client relationships while also connecting to new consumer segments,” said Chief Marketing Officer Carolyn Dawkins.
“By deeply understanding the brand’s essence, we can respond to evolving consumer behaviors and communicate David Yurman’s unique positioning through authentic, strategic partnerships with relevant talent and social-first content.”
Brown, Moss, Kinney, and Fiennes Tiffin made their debuts on the David Yurman Instagram account over the last week. Photographers Dario Catellani and Misha Taylor shot the campaign.
More on Majors
The Latest
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
