MajorsJan 12, 2023
David Yurman Names New Chief Marketing OfficerMajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30
They represent a “new generation,” said the company.
At 29 years old, country music artist Kane Brown is the oldest of David Yurman’s new celebrity brand representatives. He said, “My wedding ring—the most important piece of jewelry I have—is a rose gold David Yurman band. The brand is extremely special to me, and I’m proud to wear David Yurman’s beautiful creations as a brand ambassador.” (Image by Misha Taylor)
New York—Off the back of announcing 24-year-old Shawn Mendes as a campaign star, David Yurman has announced a new set of brand ambassadors, all under age 30.
Kane Brown is a 29-year-old award-winning country music artist. He was on the “Time100” list of most influential people in 2021.
Lila Moss, daughter of supermodel Kate Moss, is a 20-year-old model and Type 1 diabetic who has made waves sporting her insulin pump at glitzy events like the Met Gala.
Chandler Kinney is a 22-year-old actress and singer, best known for her roles in the Disney franchise “Z-O-M-B-I-E-S” and the television show “Pretty Little Liars: Original Sin.”
Finally, Hero Fiennes Tiffin is the 25-year-old actor known for his starring role in the “After” film series.
Lila Moss made her David Yurman debut on the jeweler’s social media this week. ““I believe that no look is complete without jewelry. I’ve always admired David Yurman’s timeless pieces and am honored to partner with such an iconic brand,” she said. (Image by Dario Catellani)
Actor Hero Fiennes Tiffin is another brand ambassador. He said, “Jewelry is an integral part of my style. I’m thrilled to represent David Yurman, a brand that has perfected timeless design by pairing age-old techniques with a contemporary sensibility.” (Image by Dario Catellani)
Up-and-coming actress Chandler Kinney has also partnered with David Yurman. “Art and design have always gone hand in hand with my own artistic pursuits: acting, singing, and dancing.,” she said. “Partnering with David Yurman, a company with unparalleled commitment to craftsmanship, is inspiring.” (Image by Dario Catellani)
David Yurman said the new cadre of brand ambassadors is intended to draw in a younger customer.
They will appear in seasonal social media and advertising campaigns both in still imagery and short videos.
Additionally, the company has tapped several influencers who also will appear in promotions, ranging in age from about 27 to 42.
They are: Valeria Lipovetsky, Leia Sfez, Jessica Clements, Vanessa Hong, Amy Lefevre, and Sai De Silva.
“Balancing consistency with innovation, especially in the digital space, allows us to strengthen existing client relationships while also connecting to new consumer segments,” said Chief Marketing Officer Carolyn Dawkins.
“By deeply understanding the brand’s essence, we can respond to evolving consumer behaviors and communicate David Yurman’s unique positioning through authentic, strategic partnerships with relevant talent and social-first content.”
Brown, Moss, Kinney, and Fiennes Tiffin made their debuts on the David Yurman Instagram account over the last week. Photographers Dario Catellani and Misha Taylor shot the campaign.
More on Majors
The Latest
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
