MajorsJan 12, 2023
David Yurman Names New Chief Marketing OfficerMajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30
They represent a “new generation,” said the company.
At 29 years old, country music artist Kane Brown is the oldest of David Yurman’s new celebrity brand representatives. He said, “My wedding ring—the most important piece of jewelry I have—is a rose gold David Yurman band. The brand is extremely special to me, and I’m proud to wear David Yurman’s beautiful creations as a brand ambassador.” (Image by Misha Taylor)
New York—Off the back of announcing 24-year-old Shawn Mendes as a campaign star, David Yurman has announced a new set of brand ambassadors, all under age 30.
Kane Brown is a 29-year-old award-winning country music artist. He was on the “Time100” list of most influential people in 2021.
Lila Moss, daughter of supermodel Kate Moss, is a 20-year-old model and Type 1 diabetic who has made waves sporting her insulin pump at glitzy events like the Met Gala.
Chandler Kinney is a 22-year-old actress and singer, best known for her roles in the Disney franchise “Z-O-M-B-I-E-S” and the television show “Pretty Little Liars: Original Sin.”
Finally, Hero Fiennes Tiffin is the 25-year-old actor known for his starring role in the “After” film series.
Lila Moss made her David Yurman debut on the jeweler’s social media this week. ““I believe that no look is complete without jewelry. I’ve always admired David Yurman’s timeless pieces and am honored to partner with such an iconic brand,” she said. (Image by Dario Catellani)
Actor Hero Fiennes Tiffin is another brand ambassador. He said, “Jewelry is an integral part of my style. I’m thrilled to represent David Yurman, a brand that has perfected timeless design by pairing age-old techniques with a contemporary sensibility.” (Image by Dario Catellani)
Up-and-coming actress Chandler Kinney has also partnered with David Yurman. “Art and design have always gone hand in hand with my own artistic pursuits: acting, singing, and dancing.,” she said. “Partnering with David Yurman, a company with unparalleled commitment to craftsmanship, is inspiring.” (Image by Dario Catellani)
David Yurman said the new cadre of brand ambassadors is intended to draw in a younger customer.
They will appear in seasonal social media and advertising campaigns both in still imagery and short videos.
Additionally, the company has tapped several influencers who also will appear in promotions, ranging in age from about 27 to 42.
They are: Valeria Lipovetsky, Leia Sfez, Jessica Clements, Vanessa Hong, Amy Lefevre, and Sai De Silva.
“Balancing consistency with innovation, especially in the digital space, allows us to strengthen existing client relationships while also connecting to new consumer segments,” said Chief Marketing Officer Carolyn Dawkins.
“By deeply understanding the brand’s essence, we can respond to evolving consumer behaviors and communicate David Yurman’s unique positioning through authentic, strategic partnerships with relevant talent and social-first content.”
Brown, Moss, Kinney, and Fiennes Tiffin made their debuts on the David Yurman Instagram account over the last week. Photographers Dario Catellani and Misha Taylor shot the campaign.
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