
How about Charli XCX? Donte Colley? Beabadoobee? Cecilia Cantarano?
If you can only identify two or fewer of this group, it’s safe to say you aren’t Pandora’s target demographic for its latest campaign.
To fête the relaunch of the “Pandora Me” collection, the Danish jewelry company has announced the “Pandora Me Collective,” comprising the aforementioned names.

At 29 years old, British singer/songwriter Charli XCX is the oldest of the group with the most legitimate entertainment chops.
She’s penned a number of hit songs, originally catching the attention of the recording industry more than a decade ago with the tracks she’d post to her MySpace account.
She has since reached Top 40 stardom with her electropop sound and collaborated with oodles of other musicians, most notably Iggy Azalea on the 2014 song “Fancy,” which reached No. 1 on the Billboard Hot 100 list.

For Pandora, the musician has recorded a song called “Sweat,” featured in the Me Collection campaign video, directed by renowned music video director Hannah Lux Davis, known for her highly stylized work.
The campaign, which also features still photography to be shared across Pandora’s digital channels and store fronts, is all about creators, and features each member of the “Me Collective” in their own personal jewelry edit.
When it comes to creators, there’s hardly a bigger get than TikTok star and almost 21-year-old Addison Rae, who has parlayed her fame on the Gen Z-centric social media platform to release music and star in the recent film “He’s All That.”
Her fame has become so widespread that she was recently in attendance at the Met Gala, an event known for its exclusivity, and is currently sitting front-row at Milan Fashion Week.
Cecilia Cantarano, who turned 21 this year, is her Italian equivalent, with a fan base relative to the country’s population.

Donte Colley is a 24-year-old Canadian who danced his way to well over 800,000 Instagram followers via videos that show him relaying both his moves and positive messages. (Speaking of the Met Gala, the creator was recently in a special promotional video for the event.)

Lastly, Beabadoobee is the stage name of a 21-year-old Filipino-British singer/songwriter who critics compare to a 1990s coffee house-style musician, and who, appropriately, rose to fame for her 2020 song “Coffee.”

The Pandora Me collection will be available online and in-store Thursday, Sept. 30, with the campaign set to debut concurrently.
The Latest

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

The entrepreneur and “Shark Tank” star will share his top tips for success.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Meredith Tiderington, an electrical engineering student, was selected for the award.


It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.