Beyoncé and Jay-Z Are All ‘About Love’ in New Tiffany Campaign
The power couple stars in the new campaign, which features a trio of firsts.
Beyoncé and Jay-Z are the faces of “About Love,” the jeweler’s new advertising campaign that marks a few firsts.
To start with, it is the first time the two musicians, who have more than 50 Grammys between them, have appeared in a campaign together.
It is also the first time the famous Tiffany Diamond, a 128.54-carat yellow stone, has appeared in one of the jeweler’s campaigns (the stone has made a public appearance fairly recently, however, accompanying Lady Gaga to the Academy Awards in 2019).
In the images of the campaign released so far, Beyoncé is seen wearing the diamond with a black dress reminiscent of the iconic Givenchy gown Holly Golightly (Audrey Hepburn) wore in the opening scene of “Breakfast at Tiffany’s” with long black mesh gloves.
Designs from the “Tiffany T” and Jean Schlumberger collections are also featured, including Schlumberger’s “Bird on a Rock brooch,” reconstructed as a pair of one-of-a-kind cufflinks worn by Jay-Z and pictured above.
Lastly, “About Love” marks the first the public appearance for Jean-Michel Basquiat’s painting “Equals Pi,” which has a Tiffany-blue background. The painting has been part of a private collection since its creation in 1982.
In a news release, Tiffany said the campaign is “the result of a close collaboration and a shared vision between both the Carters and Tiffany,” and is an “exploration of connection and vulnerability.”
It’s also a continuation of the Carters’ relationship with Tiffany’s new owner, LVMH.
Earlier this year, it was announced that LVMH, which owns Moët and Hennessy, would acquire half of Armand de Brignac, Jay-Z’s brand of champagne that’s better known as Ace of Spades.
“Beyoncé and Jay-Z are the epitome of the modern love story,” Tiffany Executive Vice President of Product & Communications Alexandre Arnault said in the release.
“As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Mason Poole shot the print portion of “About Love,” with styling by June Ambrose and Marni Senofonte. It will launch globally Sept. 2.
An accompanying film directed by Emmanuel Adjei—who collaborated with Beyoncé on her musical film and visual album “Black Is King”—with Beyoncé singing her own version of “Moon River,” the famous Henry Mancini song from “Breakfast at Tiffany’s,” also was shot.
That is set to launch on the Tiffany website on Sept. 15.
Additional campaign films by director Dikayl Rimmasch and second unit director Derek Milton are set to drop later this year.
Tiffany said “About Love” reflects its “continued support of underrepresented communities,” and, as part of its partnership with the Carters, the jeweler is pledging $2 million toward scholarship and internship programs for historically Black colleges and universities.
The Latest
The one-of-a-kind necklace was designed in celebration of the Chinese New Year, as 2025 is the Year of the Snake.
“My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
The gemstone show is slated to take place at the Scottish Rite Cathedral.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
The suspects are accused of planning to kidnap a Miami jeweler and rob him of his cryptocurrency.
Francis “Gosh” Eiseb, 58, was a senior protection officer for Namib Desert Diamonds, also known as Namdia, in Windhoek, Namibia.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
The online diamond and jewelry marketplace has expanded, introducing a new platform dedicated to colored gemstone trading.
The second annual learning forum for retailers is slated for March 13 at City Winery in Pier 57 in New York City.
Roy Safit took over the role on Jan. 1.
Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
The company also is matching donations made to Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund.
Now in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
Core retail sales during the 2024 holiday season surpassed the National Retail Federation’s forecast.
The “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
Pantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
Julia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
The company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
The necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
The 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
The watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
The jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Associate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
The online guide is available for free and written with the jewelry industry in mind.