A behind-the-scenes look at “About Love,” Tiffany’s new campaign starring Beyoncé and Jay-Z (Beyoncé and Jay-Z for the Tiffany & Co. fall 2021 About Love campaign/Photo credit: Mason Poole)

Mason Poole shot “About Love,” which features Beyoncé wearing the Tiffany diamond and a never-publicly-displayed painting by Jean-Michel Basquiat called “Equals Pi.” (Beyoncé and Jay-Z for the Tiffany & Co. fall 2021 About Love campaign/Photo credit: Mason Poole)

A close-up shot of the Tiffany Diamond. “About Love” is the first time the famous 128.54-carat stone has been worn in an advertising campaign. (Beyoncé and Jay-Z for the Tiffany & Co. fall 2021 About Love campaign/Photo credit: Mason Poole)