Jacquie Aiche’s New Collection Harnesses the Energy of the Thunderbird
The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

It centers on a thunderbird motif, which is a mythical symbol of power, protection, and boundless possibility.
Aiche, the designer of her namesake brand, created the collection as a tribute to personal transformation, inner freedom, and the spirit of self-discovery.
"The thunderbird has been a powerful totem for centuries,” said Aiche.
“It’s known to be a messenger of transformation and a symbol of divine awakening. For me, it’s a symbol of limitless potential, freedom, and the power of following your own path.”
The motif, which Aiche has been using in her collections for years, is now seen in 14-karat yellow gold with diamond accents on one-of-a-kind gemstone slabs.
Throughout the collection, the thunderbird motif is paired with turquoise, rutilated quartz, chrysoprase, or agate.
Aiche said, “Each gemstone was hand-selected for its grounding earth energy. When paired with the strength and spirit of our thunderbird, the blend becomes a talisman ... A reminder of your inner strength and divine connection.”
The collection retails from $4,950.
The Thunderbird Slab collection debuted at Couture in June and is available on the Jacquie Aiche website.
The Latest

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.


The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.

The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

The organization has awarded a total of $42,000 through its scholarship programs this year.

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell brings more than a decade of experience to the role.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.