MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’MajorsSep 11, 2026
The Wishing Place by JTV Opens
The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
The Wishing Place is a welcoming destination where children with critical illnesses can discover, plan, and celebrate their wishes, while families connect with staff and volunteers.
Knoxville, Tenn.—Jewelry Television (JTV), a national jewelry retail broadcast network based in East Tennessee, has helped its local Make-A-Wish chapter open a new wish-planning space.
The Wishing Place is located on the JTV campus at 190 Hayfield Road in Knoxville, Tennessee.
In addition to providing office space for Make-A-Wish East Tennessee, it will support wish-planning sessions, wish reveals, family gatherings, volunteer events, donor visits, and opportunities to share the stories of wishes granted in East Tennessee.
“The Wishing Place gives hope a home in East Tennessee,” said Garrett Wagley, president and CEO of Make-A-Wish East Tennessee.
“This space will allow children to wish out loud, families to feel welcomed and supported, and our community to see the power of a wish up close.”
The Wishing Place is located on the JTV campus at 190 Hayfield Road in Knoxville, Tennessee.
In addition to providing office space for Make-A-Wish East Tennessee, it will support wish-planning sessions, wish reveals, family gatherings, volunteer events, donor visits, and opportunities to share the stories of wishes granted in East Tennessee.
“The Wishing Place gives hope a home in East Tennessee,” said Garrett Wagley, president and CEO of Make-A-Wish East Tennessee.
“This space will allow children to wish out loud, families to feel welcomed and supported, and our community to see the power of a wish up close.”
A room in The Wishing Place with a tent, bean bags, and plush toys for young children
A wall illustrating how the wish process works
Inside the Wishing Place is the Level Up Lounge, a welcoming space designed for teenagers to relax, discuss their wishes, and enjoy time together. It is supported by community sponsors Adam and Angela Brown.
First Horizon Bank has sponsored the Wish Family VIP Parking, reserved spaces that welcome wish families and demonstrate their celebrity status at The Wishing Place.
Sponsored by internet service provider Brightspeed, The Brightspeed Road to Wishes Fund will help families with the cost of traveling to The Wishing Place from communities across East Tennessee, while the Brightspeed Wish Story Studio will give wish families a dedicated space to capture and share their stories.
Friendship Auto is supporting the Puplick Relations Corner, a playful area celebrating the comfort and joy that dogs—like Duchess, the chapter’s Puplick Relations Intern—bring to wish families.
“We are deeply grateful to JTV and every sponsor who is helping to bring this vision to life. Their generosity will help us create more joyful, personal, and memorable wish journeys for children across the 36 counties we serve,” said Wagner.
JTV established a national partnership with Make-A-Wish in April.
The network will support the foundation through a series of “Give More Save More” fundraising events and customer engagement opportunities throughout the year.
“JTV is honored to help provide a home for The Wishing Place and to stand alongside Make-A-Wish East Tennessee in serving local children and families,” said Tolly Harris, executive vice president of JTV.
“We believe deeply in the power of community and in creating moments of hope and joy. Having the Make-A-Wish East Tennessee team on our campus gives our employees an even closer connection to this extraordinary mission, and we are excited to see the lasting impact this space will have across East Tennessee.”
A grand opening event, which included a ribbon cutting and reception, was held at The Wishing Place on Sept. 3.
During the event, JTV presented Make-A-Wish East Tennessee with two checks, one for $126,000 and a second for $202,270, according to local news.
Wagley said the checks were a product of JTV’s national and local partnerships with Make-A-Wish.
Make-A-Wish East Tennessee serves children with critical illnesses across a 36-county territory from Chattanooga to Bristol and Crossville to the Carolina border.
In its nearly 40 years, the chapter has granted close to 2,000 wishes.
It will grant 120 wishes in 2026, but more than 100 children are waiting for their wishes to come true.
For more information about Make-A-Wish East Tennessee, click here.
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeNov 12, 2026
1 of 7 Men Charged in $100M Brinks Heist to Plead GuiltyThree of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.
AuctionsNov 12, 2026
24-Carat ‘Bulgari Pink’ Diamond Sells for $14.8MUnseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.
WatchesNov 12, 2026
Zadok Jewelers Now Offers Certified Pre-Owned Rolex WatchesThe curated selection is available online and at its showroom in Austin, Texas.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
IndependentsNov 12, 2026
Greenberg’s Jewelers Welcomes New Fourth-Generation MembersThe next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.
Weekly QuizNov 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look NaturalThe 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
