MajorsJan 11, 2023
Signet Shuffles Execs Amid Next Phase of Growth StrategyMajorsJan 12, 2023
David Yurman Names New Chief Marketing Officer
Former Estée Lauder executive Carolyn Dawkins will oversee the jeweler’s marketing strategies and its e-commerce business.
Carolyn Dawkins, David Yurman’s new chief marketing officer, has held marketing roles at Estée Lauder’s Clinique brand, L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
New York—David Yurman has appointed Carolyn Dawkins as its new chief marketing officer.
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Related stories will be right here …
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Dawkins’ appointment is part of President Evan Yurman’s plan to expand the company’s executive team and maintain its position as a leader in the jewelry market.
Yurman, the son of company co-founders David and Sybil Yurman, became president of David Yurman in 2021.
“Carolyn brings deep expertise and leadership cultivated from over 20 years of working across a range of tech, beauty and CPG industries,” Evan said. “I look forward to partnering with Carolyn to develop strategic marketing, creative and digital initiatives to elevate and grow our global business.”
Additional recent hires include Chief Operations Officer Marcelo Tau and Chief of People and Strategy Emily Yueh.
The company recently opened a flagship store in Paris and a new store on Worth Avenue, one of the premiere shopping destinations in Palm Beach, Florida.
More on Majors
The Latest
Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry TogetherFor over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.
TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s FutureThe trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.
CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ ClassThe Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.
Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern GradingDe Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th StoreIt will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.
Weekly QuizJan 26, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
Policies & IssuesJan 26, 2023
Diamonds Do Good Names 10 to Board of DirectorsStephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.
WatchesJan 25, 2023
These Were 2022’s Top-Selling Watch Brands, Chrono24 SaysRolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.
Brought to you by
De Beers Institute of Diamonds Expands to Offer Education De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.
Events & AwardsJan 25, 2023
Couture DAC Accepting Applications for Mentorship ProgramJewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.
CollectionsJan 25, 2023
Stephanie Gottlieb Announces First President, CCO HireMorgan P. Richardson joins from La Perla.
Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About PlatinumThe new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.
SourcingJan 24, 2023
Tiffany Buys 35 of the Last Diamonds Recovered From Argyle Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.
ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022 Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
GradingJan 24, 2023
GIA and AGS Launch Diamond Light Performance Supplement ReportThe AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.
EditorsJan 23, 2023
Designers to Watch in 2023: Aurelia DemarkThe designer finds the modernity in classic motifs and family heirloom jewels.
Policies & IssuesJan 23, 2023
Melanie Grant Named Executive Director of RJC She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.
Policies & IssuesJan 23, 2023
AGTA Forms Committee to Standardize Industry ‘Sustainability’ TermsIts focus are words like “sustainability,” “ethics,” and “responsible sourcing.”
IndependentsJan 23, 2023
10 Jewelry News Stories You Might Have MissedAnother “Designer to Watch” and Kim Kardashian’s auction purchase were among our most-read stories.
MajorsJan 20, 2023
Quality Gold Acquires Herco Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.
Lab-GrownJan 20, 2023
Siobhán Duffy Promoted to Chief Executive of Element Six She was previously the executive director of sales and marketing for the De Beers Group-owned company.
TrendsJan 20, 2023
Piece of the Week: Loquet London’s Lunar New Year CharmIt’s from a new collection of charms designed to go in the brand’s signature lockets.
IndependentsJan 20, 2023
Edge Retail Academy Announces Annual Award WinnerLonnie Iannazzo of Vincent Anthony Jewelers is the 2022 William (Wag) Wagner Business Excellence Award recipient.
Lab-GrownJan 19, 2023
GIA Rolls Out Less Expensive Report for Lab-Grown DiamondsThe revised Laboratory-Grown Diamond Report-Dossier still includes the four Cs but doesn’t list growth method or post-growth treatments.
SurveysJan 19, 2023
Inflation, Rising Interest Rates Put a Damper on Holiday SalesHoliday sales fell short of the National Retail Federation’s expectations, rising only 5 percent year-over-year.
AuctionsJan 19, 2023
Kim Kardashian Bought Princess Diana’s Amethyst CrossThe businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”
MajorsJan 19, 2023
Signet Names New Jared President as Executive Shuffle ContinuesLuxury retail veteran Claudia Cividino has stepped into the role.
EditorsJan 18, 2023
Designers to Watch in 2023: DyneDesigner Sarah Narici has created the most compelling jewelry personalization in recent years, writes Senior Editor Ashley Davis.
