MajorsJan 11, 2023
Signet Shuffles Execs Amid Next Phase of Growth StrategyMajorsJan 12, 2023
David Yurman Names New Chief Marketing Officer
Former Estée Lauder executive Carolyn Dawkins will oversee the jeweler’s marketing strategies and its e-commerce business.
Carolyn Dawkins, David Yurman’s new chief marketing officer, has held marketing roles at Estée Lauder’s Clinique brand, L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
New York—David Yurman has appointed Carolyn Dawkins as its new chief marketing officer.
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Related stories will be right here …
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Dawkins’ appointment is part of President Evan Yurman’s plan to expand the company’s executive team and maintain its position as a leader in the jewelry market.
Yurman, the son of company co-founders David and Sybil Yurman, became president of David Yurman in 2021.
“Carolyn brings deep expertise and leadership cultivated from over 20 years of working across a range of tech, beauty and CPG industries,” Evan said. “I look forward to partnering with Carolyn to develop strategic marketing, creative and digital initiatives to elevate and grow our global business.”
Additional recent hires include Chief Operations Officer Marcelo Tau and Chief of People and Strategy Emily Yueh.
The company recently opened a flagship store in Paris and a new store on Worth Avenue, one of the premiere shopping destinations in Palm Beach, Florida.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
