MajorsJan 11, 2023
Signet Shuffles Execs Amid Next Phase of Growth StrategyMajorsJan 12, 2023
David Yurman Names New Chief Marketing Officer
Former Estée Lauder executive Carolyn Dawkins will oversee the jeweler’s marketing strategies and its e-commerce business.
Carolyn Dawkins, David Yurman’s new chief marketing officer, has held marketing roles at Estée Lauder’s Clinique brand, L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
New York—David Yurman has appointed Carolyn Dawkins as its new chief marketing officer.
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Related stories will be right here …
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Dawkins’ appointment is part of President Evan Yurman’s plan to expand the company’s executive team and maintain its position as a leader in the jewelry market.
Yurman, the son of company co-founders David and Sybil Yurman, became president of David Yurman in 2021.
“Carolyn brings deep expertise and leadership cultivated from over 20 years of working across a range of tech, beauty and CPG industries,” Evan said. “I look forward to partnering with Carolyn to develop strategic marketing, creative and digital initiatives to elevate and grow our global business.”
Additional recent hires include Chief Operations Officer Marcelo Tau and Chief of People and Strategy Emily Yueh.
The company recently opened a flagship store in Paris and a new store on Worth Avenue, one of the premiere shopping destinations in Palm Beach, Florida.
More on Majors
The Latest
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
