MajorsJan 11, 2023
Signet Shuffles Execs Amid Next Phase of Growth StrategyMajorsJan 12, 2023
David Yurman Names New Chief Marketing Officer
Former Estée Lauder executive Carolyn Dawkins will oversee the jeweler’s marketing strategies and its e-commerce business.
Carolyn Dawkins, David Yurman’s new chief marketing officer, has held marketing roles at Estée Lauder’s Clinique brand, L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
New York—David Yurman has appointed Carolyn Dawkins as its new chief marketing officer.
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Related stories will be right here …
Prior to her appointment, Chief Merchant and Product Officer Lee Tucker led the company’s marketing efforts.
In her new role, Dawkins will lead David Yurman’s marketing and content strategies and oversee its e-commerce business with a focus on user experience, brand storytelling, and innovation.
Previously, Dawkins worked for Estée Lauder as the global chief marketing officer and senior vice president for Clinique, leading the brand’s operational strategies across product marketing, consumer engagement, e-commerce, customer insights, and data analytics.
Prior to that, she was a director at Google, overseeing the BrandLab and Unskippable Experiments teams.
She’s also held brand marketing roles at L’Oréal, Procter & Gamble, Colgate, and Kellogg’s.
“I’m honored to join the David Yurman family to support the company’s continued evolution and exciting growth plans,” said Dawkins. “I am thrilled by the opportunity to amplify the company’s rich heritage with new and existing customers.”
Dawkins’ appointment is part of President Evan Yurman’s plan to expand the company’s executive team and maintain its position as a leader in the jewelry market.
Yurman, the son of company co-founders David and Sybil Yurman, became president of David Yurman in 2021.
“Carolyn brings deep expertise and leadership cultivated from over 20 years of working across a range of tech, beauty and CPG industries,” Evan said. “I look forward to partnering with Carolyn to develop strategic marketing, creative and digital initiatives to elevate and grow our global business.”
Additional recent hires include Chief Operations Officer Marcelo Tau and Chief of People and Strategy Emily Yueh.
The company recently opened a flagship store in Paris and a new store on Worth Avenue, one of the premiere shopping destinations in Palm Beach, Florida.
More on Majors
The Latest
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
IndependentsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into PetalsThe “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium PricingLuxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
