Signet Shuffles Execs Amid Next Phase of Growth Strategy
Notable executives, including Jamie Singleton, Joan Hilson, Kecia Caffie, and Bill Brace, have changed roles.

Jamie Singleton, formerly president of Zales, Kay, and Peoples, has been named group president and chief consumer officer.
She will be tasked with sharpening Signet’s focus on the shopping experience and innovative products.
Singleton will drop her title of chief marketing officer, passing the baton to Tony Rogers.
There are also some changes to Singleton’s leadership team.
Bill Brace, previously president of Jared, has been promoted to president of Kay Jewelers. During his four-year tenure, Jared has grown 22 percent as of the second quarter of fiscal year 2023.
Kecia Caffie, formerly the president of Banter by Piercing Pagoda, has been promoted to president of Zales. She will also develop designer brand partnerships, starting with Spanish brand PDPAOLA.
During her five years with Banter, which included a rebranding, revenue grew by 60 percent.
Amy Robinson will take on the role of president of Banter by Piercing Pagoda. The retail executive has experience in digital merchandising and marketing, previously working at May Merchandising, Origami Owl, and Michaels Stores.
Stacee Johnson Williams, formerly the senior vice president of Kay, Zales and Peoples, was promoted to managing director of Peoples and senior vice president of merchandise planning and inventory at Kay. She will continue in her role in inventory management and the innovation of Signet’s MPI platform and report to Brace.
During her time in her previous role, inventory productivity hit record highs, said Signet.
“We’ve been on both a cultural and business transformation journey in recent years to evolve Signet into the growth and innovation leader of the jewelry industry,” said CEO Gina Drosos.
“We believe the changes we’re sharing today will help us further our evolution as we continue to innovate for our customers, accelerate our growth, strengthen our culture, and expand our leadership of the jewelry industry, while we continue to invest and develop our people. Our new organization will position us to execute our strategies and leverage our strengths better than ever.”
The jewelry giant will continue to expand its services segment, which includes warranty and repair services, appraisals, jewelry insurance, and Rocksbox, the jewelry subscription business Signet acquired last spring.
As part of the services push, Chief Financial Officer Joan Hilson will take on the expanded role of chief financial, strategy and services officer.
Lisa Walker will lead the segment as president of jewelry services.
Allison Vigil will take on the role of president of Rocksbox as Signet looks to expand its rental services.
In addition to services, Signet wants to bolster its digital capabilities.
Oded Edelman will expand his role to chief digital innovation officer and president of pure play retailers, which includes R2Net and accessible luxury brands James Allen and newly acquired Blue Nile.
Signet acquired R2Net, the former owner of JamesAllen.com, in 2017.
“By bringing these strong digitally native organizations together, Signet will continually up-level the innovation of customers’ online shopping,” said the company.
Bill Luth is expanding his role as executive vice president of global store operations to include the Banter store and ops administration teams.
Al Walizadeh, vice president of divisional operations, and Barry Gresky, vice president of operations administration and piercing services at Banter, will now report to Luth.
The shifts and promotions are effective immediately.
The Latest

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.


Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

The new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.

Lee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.

Sean Milliner has joined the company.

Classes will begin in August at GIA’s new Canary Wharf location.

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Dallow will lead the International Colored Gemstone Association, effective July 6.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

The week-long event in Geneva is slated for April 2027.

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.






















