Oris Names New CEO of the Americas
Vito “V.J.” Geronimo has been promoted to the role.

In his new position, Geronimo will oversee the Swiss watchmaker’s operations in the Americas region, which includes North, South, and Central America.
Previously, he was CEO of North America, having spearheaded the establishment of the brand’s North American subsidiary in September 2010.
“We are very pleased with the leadership V.J. has provided for Oris in North America.” said Rolf Studer, global co-CEO.
“Since the inception of our subsidiary, he has helped firmly establish the brand in the US, Canada, and the Caribbean. We have seen strong growth year after year while remaining true to the values that define us as a brand, team, and individuals.”
Oris has also appointed former general manager of Oris Mexico Alberto Rodriguez to general manager of Mexico and Latin America. He will report to Geronimo.
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