MajorsAug 18, 2023
Tacori Names First Non-Family CEO 
Platinum Born has launched a new marketing campaign in conjunction with a new-and-improved ecommerce website. It’s meant to reflect self-purchasing female customers.
New York—Platinum Born has released a new advertising campaign.
The campaign coincides with a website redesign that boasts a better user experience, new content, and more storytelling, the company said.
The e-commerce site showcases the campaign, which was shot in Joshau Tree, California, in videos and still imagery.
Models of different ethnicities and ages sport Platinum Born designs against the arresting desert landscape.
The company said the campaign was crafted to appeal to “fashion forward” female self-purchasers in various life stages.
“It’s an exciting time for us as we unveil a new brand campaign that celebrates beauty, diversity and authenticity and a new website that is building a community for the brand,” said Platinum Born Vice President of Marketing Rebecca Moskal.
“We see these important launches as an opportunity and an invitation to consumers to explore, engage and connect with our brand like never before.”
The campaign is rolling out this month on Platinum Born social media channels and its new site is already live.
The new website isn’t just aesthetically pleasing; it also has upgraded functionality and a better mobile view.
The design allows for intuitive browsing across collections and products with easy-to-navigate shopping and checkout features.
A “Shop the Look” feature highlights multiple pieces of jewelry in a single image of the new campaign.
Video content provides even more dynamic views of the jewelry and allows users to get a better understanding of scale without seeing pieces in person.
Related stories will be right here …
The campaign coincides with a website redesign that boasts a better user experience, new content, and more storytelling, the company said.
The e-commerce site showcases the campaign, which was shot in Joshau Tree, California, in videos and still imagery.
Models of different ethnicities and ages sport Platinum Born designs against the arresting desert landscape.
Four models star in Platinum Born’s new digital and social ad campaign.
The company said the campaign was crafted to appeal to “fashion forward” female self-purchasers in various life stages.
“It’s an exciting time for us as we unveil a new brand campaign that celebrates beauty, diversity and authenticity and a new website that is building a community for the brand,” said Platinum Born Vice President of Marketing Rebecca Moskal.
“We see these important launches as an opportunity and an invitation to consumers to explore, engage and connect with our brand like never before.”
The campaign is rolling out this month on Platinum Born social media channels and its new site is already live.
The new website isn’t just aesthetically pleasing; it also has upgraded functionality and a better mobile view.
The campaign was photographed in Joshua Tree, California.
The design allows for intuitive browsing across collections and products with easy-to-navigate shopping and checkout features.
A “Shop the Look” feature highlights multiple pieces of jewelry in a single image of the new campaign.
Video content provides even more dynamic views of the jewelry and allows users to get a better understanding of scale without seeing pieces in person.
MajorsAug 16, 2023
Stuller’s First Chain Catalog Is Here
MajorsAug 11, 2023
Bulgari Opens Hudson Yards Boutique
More on Majors
The Latest
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
