
The campaign coincides with a website redesign that boasts a better user experience, new content, and more storytelling, the company said.
The e-commerce site showcases the campaign, which was shot in Joshau Tree, California, in videos and still imagery.
Models of different ethnicities and ages sport Platinum Born designs against the arresting desert landscape.

The company said the campaign was crafted to appeal to “fashion forward” female self-purchasers in various life stages.
“It’s an exciting time for us as we unveil a new brand campaign that celebrates beauty, diversity and authenticity and a new website that is building a community for the brand,” said Platinum Born Vice President of Marketing Rebecca Moskal.
“We see these important launches as an opportunity and an invitation to consumers to explore, engage and connect with our brand like never before.”
The campaign is rolling out this month on Platinum Born social media channels and its new site is already live.
The new website isn’t just aesthetically pleasing; it also has upgraded functionality and a better mobile view.

The design allows for intuitive browsing across collections and products with easy-to-navigate shopping and checkout features.
A “Shop the Look” feature highlights multiple pieces of jewelry in a single image of the new campaign.
Video content provides even more dynamic views of the jewelry and allows users to get a better understanding of scale without seeing pieces in person.
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The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.


The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

An additional 25 percent tariff has been added to the previously announced 25 percent.

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

The organization has awarded a total of $42,000 through its scholarship programs this year.

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.