Majors

Bulgari Opens Hudson Yards Boutique

MajorsAug 11, 2023

Bulgari Opens Hudson Yards Boutique

The space within the high-end shopping center marks the Italian brand’s second store in New York City.

Bulgari Hudson Yards Store
Bulgari has opened a new 2,200-square-foot boutique in New York City’s Hudson Yards shopping center.
New York—Bulgari has opened a new boutique in New York City’s Hudson Yards shopping center.

The opening marks the LVMH-owned jeweler’s second location in the city after its Fifth Avenue flagship boutique, which opened in 1989.

The 2,200-square-foot space is “quintessentially Roman,” said Bulgari, nodding to its Roman roots with mid-century Italian design elements.

At the entrance, guests will find the Bulgari “Condotti” eight-point star in red porphyry, a callback to the first Bulgari store opened by Sotirio Bulgari in Rome in 1884.

The flooring is a combination of precious marbles. A Murano crystal chandelier crafted by Venice-based glass artisan Venini lights up the jewels, contained below in a light bronze, round counter in galvanized iron.

The Hudson Yards boutique will stock jewelry, watches, and accessories from several of the brand’s collections, including “B.zero1,” “Serpenti," and “Divas’ Dream.”

The boutique walls are decorated with fluted panels, upholstered silk and artwork by Andy Warhol and Nicolas Ruel.

To access the client rooms, customers can walk through bronze mesh sliding doors with geometries inspired by the Pantheon temple in Rome. Inside, the rooms are furnished with custom furniture in silk upholstery.

SEE: The Bulgari Boutique in Hudson Yards


“Bulgari has a longstanding connection with New York City since it opened the doors of its first boutique over 50 years ago,” said Herve Perrot, CEO of Bulgari North America. 

“We are looking forward to further expanding our presence by opening our second New York City location in this exciting neighborhood.”

The new boutique is located on the first level of The Shops.

Hudson Yards is home to a number of high-end watch and jewelry retailers, including Tiffany & Co., Cartier, IWC Schaffhausen, Watches of Switzerland, and Van Cleef & Arpels, as well as designers Messika and Monica Rich Kosann.

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