Go ‘Inside the Dream’ of Bulgari Via a New Documentary on Amazon Prime
It follows Creative Director Lucia Silvestri as she crafts the brand’s high jewelry collections.
A new documentary called “Inside the Dream” follows Bulgari Creative Director Lucia Silvestri through the stages of high jewelry creation.
Silvestri learned the business from the Bulgari family and now gets to follow every single step in the process, from searching for the right gems and designing the jewels to working with stars on red carpet looks.
The Roman jeweler partners with some of Hollywood’s biggest names, and a few of those are included in the documentary.
Emmy-winning actress Zendaya, who stole the show when she was the first person to wear the Bulgari Serpenti Hypnotic Emerald necklace to the 78th Venice International Film Festival, as seen below, is one of the stars who appears in the documentary.

The necklace features a 93.83-carat Colombian cabochon-cut emerald set with diamonds and emeralds. It took a year to produce.
Styled in a nude wet-look Balmain dress by Gem Award winner Law Roach, the look landed her on top of many best-dressed lists.
Also featured in the documentary are blogger and businesswoman Chiara Ferragni, Blackpink singer Lalisa, supermodel Lily Aldridge, and actress Priyanka Chopra Jonas.
“Inside the Dream” had its worldwide premiere at the Toronto International Film Festival, of which Bulgari is the official jewelry partner.
Directed by Matthieu Menu and produced by Terminal 9, it’s available to watch on Amazon Prime for members now.
The Latest

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.


The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.