MajorsSep 05, 2023
David Yurman Taps Sofia Richie Grainge for Fall Campaign CollectionsJan 30, 2024
David Yurman Debuts High Jewelry Collection for Men
Actor Michael B. Jordan, the brand’s newest ambassador, will front the collection’s campaign.
David Yurman has named Michael B. Jordan as its newest brand ambassador. The award-winning actor will front its spring 2024 campaign, which includes its first high jewelry collection for men.
New York—David Yurman just launched its first high jewelry collection for men and has named a new global ambassador to front the campaign.
Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”
The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.
The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.
Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report.
The pieces range in price from $50,000 to $325,000.
Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”
The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.
The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.
Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report.
The pieces range in price from $50,000 to $325,000.
David Yurman has dubbed its new men’s high jewelry collection “The Vault.”
The collection was inspired by architecture, mythology, and nature.
The jewels feature bespoke cuts and illusion settings, highlighting gemstones chosen for their quality and rarity.
Master artisans worked on each piece, said the company, including lapidaries who specialize in custom cuts, master setters, engravers, engineers, and alchemists, as well as state-of-the-art technology.
The artisans also incorporated techniques from the watch world.
“Your designs are only as good as the craftspeople who are able to realize your creations,” Yurman said.
The campaign for the collection was directed and photographed by Tyler Mitchell and styled by Jason Bolden in Los Angeles.
The imagery and accompanying short film tells the story of architectural design through creativity, said the company.
“The theme of this campaign is where all artists thrive to be—being your own person,” Jordan said.
“We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic, and reimagined.”
The high jewelry collection will be available by appointment at select David Yurman retail stores.
The brand’s spring 2024 campaign, which will also highlight additional David Yurman collections throughout the year, can be viewed on the David Yurman website and its social media channels.
More on Collections
The Latest
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income ShoppersThe retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
Lab-GrownAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
