Collections

David Yurman Debuts High Jewelry Collection for Men

CollectionsJan 30, 2024

David Yurman Debuts High Jewelry Collection for Men

Actor Michael B. Jordan, the brand’s newest ambassador, will front the collection’s campaign.

Michael B. Jordan David Yurman high jewelry campaign
David Yurman has named Michael B. Jordan as its newest brand ambassador. The award-winning actor will front its spring 2024 campaign, which includes its first high jewelry collection for men.
New York—David Yurman just launched its first high jewelry collection for men and has named a new global ambassador to front the campaign.

Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.

“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.

“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”

The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.

The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.

Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report

The pieces range in price from $50,000 to $325,000.


The jewels feature bespoke cuts and illusion settings, highlighting gemstones chosen for their quality and rarity.

Master artisans worked on each piece, said the company, including lapidaries who specialize in custom cuts, master setters, engravers, engineers, and alchemists, as well as state-of-the-art technology. 

The artisans also incorporated techniques from the watch world.

“Your designs are only as good as the craftspeople who are able to realize your creations,” Yurman said. 


The campaign for the collection was directed and photographed by Tyler Mitchell and styled by Jason Bolden in Los Angeles.

The imagery and accompanying short film tells the story of architectural design through creativity, said the company.

“The theme of this campaign is where all artists thrive to be—being your own person,” Jordan said.

“We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic, and reimagined.”

The high jewelry collection will be available by appointment at select David Yurman retail stores.

The brand’s spring 2024 campaign, which will also highlight additional David Yurman collections throughout the year, can be viewed on the David Yurman website and its social media channels.

 Related stories will be right here … 

The Latest

Lightbox lab grown diamond pendant in yellow gold
Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4

The De Beers-owned lab-grown diamond company dropped the price on its standard offerings from $800/carat to $600/carat.

JA New York signs
Events & AwardsFeb 26, 2024
JA New York to Bring the Diamond District to Spring Show

The upcoming show will have an immersive “47th Street Experience” for attendees.

GIA Dubai laboratory
GradingFeb 26, 2024
GIA Opens Lab in Dubai

The new DMCC Laboratory at Uptown Tower will initially serve clients in Dubai free trade zones.

GIA id100
Brought to you by
Full Disclosure at Your Fingertips

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

Rolex Oyster Perpetual Day-Date 36 with affirmations
WatchesFeb 23, 2024
Rolex to Open New Watchmaking School in Dallas

The Rolex Watchmaking Training Center will welcome its first class this fall.

Weekly QuizFeb 22, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Elton John’s leopard print Rolex Daytona watch
AuctionsFeb 22, 2024
Elton John’s Leopard-Print Rolex Roars at Auction

Two Cartier watches also topped their estimates at Christie’s “The Collection of Sir Elton John: Goodbye Peachtree Road” evening sale.

Buccellati header
TrendsFeb 22, 2024
Buccellati to Open ‘Prince of Goldsmiths’ Exhibition

Set to be held in Venice, it’s a look through the maison’s history.

flashforge pic.png
Brought to you by
WaxJet: Revolution in Jewelry Manufacturing

The WaxJet 400, recognized as the world's fastest wax printer, is bringing in a new era of precision and efficiency to industry.

813-carat “Constellation” diamond in rough form
SourcingFeb 22, 2024
Lucara, HB Group Partnership Revived

It is another 10-year sales agreement in which all the larger rough recovered from the Karowe mine will go to HB Group for manufacturing.

Sebastian Clarke and Katherine van Dell of Heritage Auctions
AuctionsFeb 22, 2024
Heritage Auctions Adds 2 New Hires to West Palm Beach Office

Sebastian Clarke and Katherine van Dell, frequent appraisers on “Antiques Roadshow,” will join the new office.

National Jeweler columnist Sherry Smith
ColumnistsFeb 21, 2024
On Data: January Was a ‘Mixed Bag’ for Independent Jewelers

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

Stock image of diamonds
GradingFeb 21, 2024
GIA’s Same-Day Service Now Available Everywhere

The new service, introduced to stem fraud related to lab-grown diamonds, will be offered at no cost for the time being.

Rapaport logo
SourcingFeb 21, 2024
Rapaport to Hold Another Natural Pearl Auction

Viewings start this week in New York and bidding will close on March 8.

National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2024
Squirrel Spotting: Life After Rolex

Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.

Neile Adams McQueen and Steve McQueen
AuctionsFeb 20, 2024
Jewels from Neile Adams McQueen Shine at Bonhams

All 13 lots belonging to the actress and first wife of Steve McQueen sold at the recent “California Jewels” sale.

Stuller bench jeweler
Events & AwardsFeb 20, 2024
Stuller to Host Bench Jeweler Workshop in March

Registration is also open for its “Battle of the Benches” challenge.

Mary Ball Gorman of Henry B. Ball Jewelers
IndependentsFeb 16, 2024
Mary Ball Gorman of Henry B. Ball Jewelers Dies at 99

Gorman was an industry trailblazer, serving as the first female treasurer of Jewelers of America.

Jade Ruzzo gold and diamond Tennessee Torque necklace
CollectionsFeb 16, 2024
Piece of the Week: Jade Ruzzo’s Tribute to Tennessee

The movement of the 18-karat gold and diamond “Tennessee Torque” necklace is subtle.

Jared Goff and Claudia Cividino
MajorsFeb 15, 2024
Detroit Lions’ QB Jared Goff Going to Jared

Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.

De Beers Venetia diamond mine
SourcingFeb 15, 2024
De Beers’ Production Down 8% in 2023

The company recovered 31.9 million carats of diamonds in 2023, compared with 34.6 million in 2022.

Gina D’Onofrio Heritage Auctions
AuctionsFeb 15, 2024
Heritage Auctions Names New Co-Director of Fine Jewelry

Industry veteran Gina D’Onofrio has rejoined the auction house.

Indian Diamond and Colorstone Association (IDCA) awards
Events & AwardsFeb 15, 2024
IDCA Hands Out Awards in Tucson

The association also celebrated its 40th anniversary.

A selection of engagement rings
TrendsFeb 14, 2024
5 Engagement Ring Trends for 2024

From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.

Boucheron Power of Couture
CollectionsFeb 14, 2024
Boucheron’s New High Jewelry Collection Pays Homage to Ceremony, History

“Power of Couture” recalls Frédéric Boucheron’s love of fabric using diamonds and rock crystal.

Rough diamonds from Gahcho Kue diamond mine
SourcingFeb 14, 2024
De Beers’ Rough Diamond Sales Improve Slightly

The diamond miner and marketer said “solid” holiday sales in the U.S. helped stabilize the industry.

Jonker I Diamonds
SourcingFeb 14, 2024
‘100 Carats’ Exhibition Opens at LA Museum

A new display at the Natural History Museum of Los Angeles County features dozens of gemstones each weighing 100 carats or more.

Grand Seiko New York City flagship
WatchesFeb 14, 2024
See Inside Grand Seiko’s New NYC Flagship

Located on Madison Avenue, the store is its largest in the world.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy