MajorsSep 05, 2023
David Yurman Taps Sofia Richie Grainge for Fall Campaign CollectionsJan 30, 2024
David Yurman Debuts High Jewelry Collection for Men
Actor Michael B. Jordan, the brand’s newest ambassador, will front the collection’s campaign.
David Yurman has named Michael B. Jordan as its newest brand ambassador. The award-winning actor will front its spring 2024 campaign, which includes its first high jewelry collection for men.
New York—David Yurman just launched its first high jewelry collection for men and has named a new global ambassador to front the campaign.
Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”
The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.
The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.
Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report.
The pieces range in price from $50,000 to $325,000.
Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”
The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.
The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.
Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report.
The pieces range in price from $50,000 to $325,000.
David Yurman has dubbed its new men’s high jewelry collection “The Vault.”
The collection was inspired by architecture, mythology, and nature.
The jewels feature bespoke cuts and illusion settings, highlighting gemstones chosen for their quality and rarity.
Master artisans worked on each piece, said the company, including lapidaries who specialize in custom cuts, master setters, engravers, engineers, and alchemists, as well as state-of-the-art technology.
The artisans also incorporated techniques from the watch world.
“Your designs are only as good as the craftspeople who are able to realize your creations,” Yurman said.
The campaign for the collection was directed and photographed by Tyler Mitchell and styled by Jason Bolden in Los Angeles.
The imagery and accompanying short film tells the story of architectural design through creativity, said the company.
“The theme of this campaign is where all artists thrive to be—being your own person,” Jordan said.
“We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic, and reimagined.”
The high jewelry collection will be available by appointment at select David Yurman retail stores.
The brand’s spring 2024 campaign, which will also highlight additional David Yurman collections throughout the year, can be viewed on the David Yurman website and its social media channels.
Editors' Picks
Sponsored by
More on Collections
The Latest
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
