MajorsSep 05, 2023
David Yurman Taps Sofia Richie Grainge for Fall Campaign CollectionsJan 30, 2024
David Yurman Debuts High Jewelry Collection for Men
Actor Michael B. Jordan, the brand’s newest ambassador, will front the collection’s campaign.
David Yurman has named Michael B. Jordan as its newest brand ambassador. The award-winning actor will front its spring 2024 campaign, which includes its first high jewelry collection for men.
New York—David Yurman just launched its first high jewelry collection for men and has named a new global ambassador to front the campaign.
Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”
The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.
The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.
Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report.
The pieces range in price from $50,000 to $325,000.
Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.
“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”
The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling.
The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.
Crafted in 18-karat white and yellow gold, the jewelry features gemstones including diamonds, tanzanite, rubies, sapphires, black opals, and emeralds, according to a WWD report.
The pieces range in price from $50,000 to $325,000.
David Yurman has dubbed its new men’s high jewelry collection “The Vault.”
The collection was inspired by architecture, mythology, and nature.
The jewels feature bespoke cuts and illusion settings, highlighting gemstones chosen for their quality and rarity.
Master artisans worked on each piece, said the company, including lapidaries who specialize in custom cuts, master setters, engravers, engineers, and alchemists, as well as state-of-the-art technology.
The artisans also incorporated techniques from the watch world.
“Your designs are only as good as the craftspeople who are able to realize your creations,” Yurman said.
The campaign for the collection was directed and photographed by Tyler Mitchell and styled by Jason Bolden in Los Angeles.
The imagery and accompanying short film tells the story of architectural design through creativity, said the company.
“The theme of this campaign is where all artists thrive to be—being your own person,” Jordan said.
“We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic, and reimagined.”
The high jewelry collection will be available by appointment at select David Yurman retail stores.
The brand’s spring 2024 campaign, which will also highlight additional David Yurman collections throughout the year, can be viewed on the David Yurman website and its social media channels.
Editors' Picks
Sponsored by
More on Collections
The Latest
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
