Watches of Switzerland’s Full-Year U.S. Sales Climb 14%
The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

Watches of Switzerland Group operates its eponymous stores, monobrand watch boutiques, and jewelry stores across the U.S., U.K., and Europe.
The retailer, which reported its preliminary results on May 15, echoed what luxury conglomerate Richemont said last week—sales were stronger in the second half of the year.
For the fiscal year ending April 27, Watches of Switzerland’s global revenue totaled £1.65 billion ($2.22 billion), up 7 year-over-year (8 percent at constant currency rates).
In the U.S., full-year revenue was up 14 percent (16 percent at constant currency rates) to £786 million ($1.06 billion).
In Q1 of fiscal 2025, the company said it increased showroom stock levels of its key brands to bolster its displays and client experience, particularly in the U.S.
Watches of Switzerland also shared an update on the tariffs situation.
“In the U.S., following a temporary period of consumer uncertainty in response to the initial tariff announcement, we have seen a return to normalized trading patterns in April,” the company said.
“We are cognizant that the U.S. tariff situation is currently unresolved, making it more difficult to predict future U.S. trading patterns”
Demand for its luxury brands remains strong, it said, outpacing supply in both the U.S. and U.K. markets.
It noted a positive consumer response to the new watches introduced following the Watches and Wonders show in Geneva.
Watches of Switzerland said pre-owned watches have performed well in the U.S. and the U.K. while Roberto Coin was a standout among its jewelry brands.
In May 2024, the company announced its $130 million acquisition of the North American arm of Roberto Coin, making it the brand’s exclusive distributor in the U.S., Canada, Central America, and the Caribbean.
“The U.S. luxury jewelry market is the largest in the world and growing strongly,” the retailer said.
“We will continue to build on the momentum we have seen in Roberto Coin Inc., with several exciting growth initiatives, including the launch of a major marketing campaign, secured locations for three mono-brand boutiques, and our e-commerce website upgrade.”
The retailer also acquired Hodinkee last year.
The integration of both companies has been going well, Watches of Switzerland said, adding that it is working on incremental growth plans for both.
The retailer said it completed a number of projects this fiscal year, including several Rolex projects in the U.S., with a few more in the works.
“A highlight for our group in H2 FY25 was the opening of the new flagship Rolex boutique on Old Bond Street, London, in which we were able to bring our retailing excellence and operational strength to bear. Trading since launch has exceeded our expectations,” CEO Brian Duffy said.
The company brought Rolex to its relocated Watches of Switzerland store in Plano, Texas, and refurbished its Mayors showroom in Jacksonville, Florida.
It also converted a former Mayors store in Atlanta into a 3,000-square-foot Rolex boutique.
Watches of Switzerland Group has owned Mayors since 2017 and in 2021, it scooped up a number of independents as it expanded in the U.S. market, including Betteridge.
It recently opened a new Patek Philippe room in Betteridge’s Greenwich, Connecticut, store and expanded the Betteridge location in Vail, Colorado.
As of April 27, Watches of Switzerland had 208 locations across the U.K., U.S., and Europe, including 94 mono-brand boutiques with Rolex, Omega, TAG Heuer, Breitling, Tudor, Grand Seiko, Hublot, Bulgari, and Fope, as well as its e-commerce presence and locations in Heathrow Airport.
It is looking to the fiscal year ahead with a cautious sense of confidence.
“As we enter FY26, although we are mindful of the uncertain macroeconomic backdrop, including potential U.S. tariff changes, we remain confident in the strong fundamentals of the luxury watch category and our differentiated business model in the underdeveloped U.S. market,” the company said.
Watches of Switzerland plans to announce its full-year results on July 3.
The Latest

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.


The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.























