Watches

Watches of Switzerland Clocks Another Acquisition—Hodinkee

WatchesOct 04, 2024

Watches of Switzerland Clocks Another Acquisition—Hodinkee

The company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.

Benjamin Clymer and the Porsche Design x Hodinkee limited-edition watch
Watches of Switzerland has acquired Hodinkee, the leading watch news website founded in 2008 by Benjamin Clymer, pictured left. The site will remain editorial independence, Watches of Switzerland said, and Clymer will rejoin Hodinkee full time as president.
New York—Watches of Switzerland Group has made another acquisition and this time, it’s an editorial website popular among watch enthusiasts.

The U.K.-based retailer announced Friday that it has acquired Hodinkee as well as Hodinkee’s Insurance, which offers protection for watches and jewelry in partnership with Chubb. 

The financial terms of the deal were not disclosed. 

The website’s founder, Benjamin Clymer, will return to his role as leader of the platform, a position he has not held since stepping back in late 2020. 

His title will be president. 

Hodinkee will remain in its New York City headquarters and retain all of its current staff, which totals about 35. 

Watches of Switzerland said the platform will run independently as a “leading editorial media organization” under the Watches of Switzerland Group umbrella. 

“In a decision based in protecting an integral component of the industry, both teams have a shared goal in growing the global watch community and continuing Hodinkee’s journalism, ensuring the entire watch industry can continue its faith in Hodinkee’s unique voice and lens in which they present unmatched editorial content,” the company said. 

Clymer said he “genuinely can’t wait for the future” under Watches of Switzerland’s ownership. 

“At its core, Hodinkee was founded on a passion for watches that has never wavered. [Watches of Switzerland Group CEO] Brian Duffy and [Watches of Switzerland Group Deputy CEO] David Hurley, both of whom I’ve known for the better part of a decade, share the passion that launched Hodinkee,” he said. 

“I’ve seen how they have disrupted the watch retail world at scale, and I am honored to align Hodinkee with Watches of Switzerland.” 

 Related stories will be right here … 

The purchase of Hodinkee is the latest in a line of major acquisitions by Watches of Switzerland.

In 2021, the British retailer bought five jewelry stores, including the Betteridge stores in Greenwich, Connecticut, and Vail and Aspen, Colorado.

Earlier this year, the company paid $130 million for the distribution rights to Roberto Coin in the United States—by far the brand’s largest market—as well as in Canada, Central America, and the Caribbean. 

It also acquired Analog Shift, a retailer of pre-owned watches, in 2020.

Clymer started Hodinkee nearly two decades ago, launching it in 2008 as a blog where he could share his personal love of watches.

In an article posted on the site Friday, he said Hodinkee started as a “passion project” to indulge his “four great loves”—writing, photography, the internet, and watches.

Over the years, Hodinkee grew into one of the internet’s most widely read sites among watch enthusiasts and collectors.

The company eventually began selling watch accessories and limited-edition watches created in collaboration with big brands like Grand Seiko, Hermès, and TAG Heuer.

In 2021, it acquired Crown & Caliber, a pre-owned luxury watch e-tailer.

Crown & Caliber is not part of the Watches of Switzerland acquisition, as Hodinkee announced this summer that it would no longer sell either new or secondhand watches, a decision Clymer referenced in his letter posted Friday. 

“As I said in August,” Clymer wrote, “we’re gonna sit back from retail and let our partners at Watches of Switzerland do the selling. We’ll do the writing and the special things that only we can do. 

“That means we will now have more time and energy to focus on what we believe truly makes us special—the ability to inform, educate, and entertain.”

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