Watches of Switzerland Pays $130M for Roberto Coin Inc.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

The retailer’s purchase of Roberto Coin Inc. gives it exclusive distribution rights for Roberto Coin jewelry in the United States, Canada, the Caribbean, and Central America, adding a strong brand to the Watches of Switzerland portfolio in a time when jewelry brands are becoming increasingly important.
According to internal research cited in the release announcing the acquisition, Roberto Coin Inc. is the sixth-largest jewelry brand in the U.S. by sales. Its annual revenue totaled $146.2 million with profit before taxes of $30.1 million for the fiscal year ended Dec. 31, 2022.
“We have partnered with Roberto Coin for over a decade in the U.S., retailing its elegant jewelry in a number of our Mayors’ showrooms,” said Watches of Switzerland Group CEO Brian Duffy. “It is a hugely popular, growing brand, occupying a strong position in the market, underpinned by product quality, design creativity, and imagination.”
In addition to Mayors, Watches of Switzerland owns three Betteridge stores as well as online watch retailer Analog:Shift.
Currently, Watches of Switzerland carries Roberto Coin in 16 of its U.S. stores.
The acquisition will allow it to increase that number, but the company also said it intends to expand the wholesale network, develop joint business plans with wholesale partners, and grow the brand’s export market outside the U.S.
Roberto Coin Inc. has more than 400 points of sale, including independent jewelers, department stores, and jewelry store chains.
Peter Webster, who has run Roberto Coin’s U.S. business for decades, will stay on as president of Roberto Coin Inc., supported by his same team. He will report to David Hurley, Watches of Switzerland’s president for North America and deputy CEO.
In addition, the Coin family will retain a seat on the Roberto Coin Inc. board of directors.
Watches of Switzerland bought Roberto Coin Inc. from the brand’s namesake, jewelry designer Roberto Coin; his wife, Pilar Coin; and Webster, Roberto Coin Inc.’s president and co-founder.
The ownership of Roberto Coin S.p.A. remains unchanged, and the Vicenza, Italy-based company will continue to see the design and manufacturing of Roberto Coin jewelry.
“Today’s announcement marks a significant step change in the development of Roberto Coin Inc.,” Roberto is quoted as saying in the release.
“Roberto Coin is synonymous with design creativity, diversity, innovation, and imagination. We are delighted to have partnered with the Watches of Switzerland Group, which has a real understanding and appreciation of our unique, world-class brand and products, and can accelerate our retail strategy in North and Central America.”
The acquisition, which is complete, was all cash, with $10 million of the $130 million deferred for one year and contingent on the future probability of Roberto Coin Inc., subject to working capital adjustments.
It was financed via a new $115 million term loan facility.
Watches of Switzerland said Roberto Coin Inc. will operate as an independent, standalone company within the Watches of Switzerland Group.
The Latest

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.


The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.