Watches of Switzerland Pays $130M for Roberto Coin Inc.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

The retailer’s purchase of Roberto Coin Inc. gives it exclusive distribution rights for Roberto Coin jewelry in the United States, Canada, the Caribbean, and Central America, adding a strong brand to the Watches of Switzerland portfolio in a time when jewelry brands are becoming increasingly important.
According to internal research cited in the release announcing the acquisition, Roberto Coin Inc. is the sixth-largest jewelry brand in the U.S. by sales. Its annual revenue totaled $146.2 million with profit before taxes of $30.1 million for the fiscal year ended Dec. 31, 2022.
“We have partnered with Roberto Coin for over a decade in the U.S., retailing its elegant jewelry in a number of our Mayors’ showrooms,” said Watches of Switzerland Group CEO Brian Duffy. “It is a hugely popular, growing brand, occupying a strong position in the market, underpinned by product quality, design creativity, and imagination.”
In addition to Mayors, Watches of Switzerland owns three Betteridge stores as well as online watch retailer Analog:Shift.
Currently, Watches of Switzerland carries Roberto Coin in 16 of its U.S. stores.
The acquisition will allow it to increase that number, but the company also said it intends to expand the wholesale network, develop joint business plans with wholesale partners, and grow the brand’s export market outside the U.S.
Roberto Coin Inc. has more than 400 points of sale, including independent jewelers, department stores, and jewelry store chains.
Peter Webster, who has run Roberto Coin’s U.S. business for decades, will stay on as president of Roberto Coin Inc., supported by his same team. He will report to David Hurley, Watches of Switzerland’s president for North America and deputy CEO.
In addition, the Coin family will retain a seat on the Roberto Coin Inc. board of directors.
Watches of Switzerland bought Roberto Coin Inc. from the brand’s namesake, jewelry designer Roberto Coin; his wife, Pilar Coin; and Webster, Roberto Coin Inc.’s president and co-founder.
The ownership of Roberto Coin S.p.A. remains unchanged, and the Vicenza, Italy-based company will continue to see the design and manufacturing of Roberto Coin jewelry.
“Today’s announcement marks a significant step change in the development of Roberto Coin Inc.,” Roberto is quoted as saying in the release.
“Roberto Coin is synonymous with design creativity, diversity, innovation, and imagination. We are delighted to have partnered with the Watches of Switzerland Group, which has a real understanding and appreciation of our unique, world-class brand and products, and can accelerate our retail strategy in North and Central America.”
The acquisition, which is complete, was all cash, with $10 million of the $130 million deferred for one year and contingent on the future probability of Roberto Coin Inc., subject to working capital adjustments.
It was financed via a new $115 million term loan facility.
Watches of Switzerland said Roberto Coin Inc. will operate as an independent, standalone company within the Watches of Switzerland Group.
The Latest

Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.


The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
























