Watches of Switzerland Pays $130M for Roberto Coin Inc.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

The retailer’s purchase of Roberto Coin Inc. gives it exclusive distribution rights for Roberto Coin jewelry in the United States, Canada, the Caribbean, and Central America, adding a strong brand to the Watches of Switzerland portfolio in a time when jewelry brands are becoming increasingly important.
According to internal research cited in the release announcing the acquisition, Roberto Coin Inc. is the sixth-largest jewelry brand in the U.S. by sales. Its annual revenue totaled $146.2 million with profit before taxes of $30.1 million for the fiscal year ended Dec. 31, 2022.
“We have partnered with Roberto Coin for over a decade in the U.S., retailing its elegant jewelry in a number of our Mayors’ showrooms,” said Watches of Switzerland Group CEO Brian Duffy. “It is a hugely popular, growing brand, occupying a strong position in the market, underpinned by product quality, design creativity, and imagination.”
In addition to Mayors, Watches of Switzerland owns three Betteridge stores as well as online watch retailer Analog:Shift.
Currently, Watches of Switzerland carries Roberto Coin in 16 of its U.S. stores.
The acquisition will allow it to increase that number, but the company also said it intends to expand the wholesale network, develop joint business plans with wholesale partners, and grow the brand’s export market outside the U.S.
Roberto Coin Inc. has more than 400 points of sale, including independent jewelers, department stores, and jewelry store chains.
Peter Webster, who has run Roberto Coin’s U.S. business for decades, will stay on as president of Roberto Coin Inc., supported by his same team. He will report to David Hurley, Watches of Switzerland’s president for North America and deputy CEO.
In addition, the Coin family will retain a seat on the Roberto Coin Inc. board of directors.
Watches of Switzerland bought Roberto Coin Inc. from the brand’s namesake, jewelry designer Roberto Coin; his wife, Pilar Coin; and Webster, Roberto Coin Inc.’s president and co-founder.
The ownership of Roberto Coin S.p.A. remains unchanged, and the Vicenza, Italy-based company will continue to see the design and manufacturing of Roberto Coin jewelry.
“Today’s announcement marks a significant step change in the development of Roberto Coin Inc.,” Roberto is quoted as saying in the release.
“Roberto Coin is synonymous with design creativity, diversity, innovation, and imagination. We are delighted to have partnered with the Watches of Switzerland Group, which has a real understanding and appreciation of our unique, world-class brand and products, and can accelerate our retail strategy in North and Central America.”
The acquisition, which is complete, was all cash, with $10 million of the $130 million deferred for one year and contingent on the future probability of Roberto Coin Inc., subject to working capital adjustments.
It was financed via a new $115 million term loan facility.
Watches of Switzerland said Roberto Coin Inc. will operate as an independent, standalone company within the Watches of Switzerland Group.
The Latest

A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.

The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.

The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The new integration allows users to manage shipments directly from the Shopify dashboard.


At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.