WatchesDec 14, 2023
Breitling Just Bought a 129-Year-Old Watch Brand MajorsJan 18, 2024
Quality Gold Is Making Another Acquisition
It is buying Swiss Crown USA, a wholesaler that specializes in independently certified pre-owned Rolexes.
Quality Gold Inc. will acquire Swiss Crown USA in a deal expected to close by the end of the month.
Fairfield, Ohio—Quality Gold Inc. announced earlier this week that it will acquire Swiss Crown USA.
Founded by Daniel Marks and Scott Freberg, Swiss Crown USA has been distributing secondhand Rolex watches since 2013, a decade before Rolex announced it would begin certifying used watches and making them available via its official network of retailers.
The watches Swiss Crown USA distributes are not part of the Rolex Certified Pre-Owned program and are instead certified by an independent third-party company.
In the news release announcing the acquisition, Quality Gold noted: “Rolex and the model names mentioned are registered trademarks of Rolex Watch U.S.A. Inc.
“Quality Gold Inc. and Swiss Crown USA are not authorized dealers for, nor affiliated with, endorsed by Rolex Watch U.S.A. Inc. or any of its affiliates or subsidiaries.”
Quality Gold CEO Michael Langhammer said Swiss Crown USA is an “ideal acquisition” for the company because of its strong reputation and expertise in the market.
“The Swiss Crown team created a loyal retailer base, and we look forward to having the opportunity to leverage their industry expertise, product portfolio, and customer network as we continue to deliver value to our retail partners,” he said.
Quality Gold Chief Operating Officer Jason Langhammer added, “This acquisition accelerates our growth, particularly within the pre-owned Rolex watch segment. It is a smart and strong addition for us.
“We look forward to building upon their success and continuing to offer the Swiss Crown USA brand to retailers.”
Related stories will be right here …
Founded by Daniel Marks and Scott Freberg, Swiss Crown USA has been distributing secondhand Rolex watches since 2013, a decade before Rolex announced it would begin certifying used watches and making them available via its official network of retailers.
The watches Swiss Crown USA distributes are not part of the Rolex Certified Pre-Owned program and are instead certified by an independent third-party company.
In the news release announcing the acquisition, Quality Gold noted: “Rolex and the model names mentioned are registered trademarks of Rolex Watch U.S.A. Inc.
“Quality Gold Inc. and Swiss Crown USA are not authorized dealers for, nor affiliated with, endorsed by Rolex Watch U.S.A. Inc. or any of its affiliates or subsidiaries.”
Quality Gold CEO Michael Langhammer said Swiss Crown USA is an “ideal acquisition” for the company because of its strong reputation and expertise in the market.
“The Swiss Crown team created a loyal retailer base, and we look forward to having the opportunity to leverage their industry expertise, product portfolio, and customer network as we continue to deliver value to our retail partners,” he said.
Quality Gold Chief Operating Officer Jason Langhammer added, “This acquisition accelerates our growth, particularly within the pre-owned Rolex watch segment. It is a smart and strong addition for us.
“We look forward to building upon their success and continuing to offer the Swiss Crown USA brand to retailers.”
The Swiss Crown USA business, which is based in Chicago, will relocate to its headquarters to the Cincinnati suburb of Fairfield. It will operate as a brand of Quality Gold.
Marks and Freberg will not remain with the company following the acquisition, but three key employees will, including Swiss Crown USA Brand Manager Jack Newton.
Freberg said they have “complete confidence” Quality Gold will uphold Swiss Crown USA’s reputation for service and quality.
“We’re incredibly grateful to the entire jewelry community that we’ve had the pleasure to work within,” he said.
“Over the years, we’ve developed relationships worldwide and learned so much from others with a passion for luxury watches and pre-owned Rolex timepieces.”
Financial terms of the deal were not disclosed. Quality Gold’s acquisition of Swiss Crown USA is expected to close by the end of January.
The company said in early February it plans to release a 44-page catalog featuring more than 180 Swiss Crown brand independently certified pre-owned Rolex watches.
The pending purchase of Swiss Crown USA is the latest in a line of acquisitions by Quality Gold, which bought jewelry wholesaler Herco last January and IBGoodman Manufacturing Co. in June 2022, among others.
In October 2022, the company announced it would go public via a merger with a special purpose acquisition company called Tastemaker Acquisition Corp.
It later canceled its IPO, citing market conditions.
More on Majors
The Latest
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
