Quality Gold Is Making Another Acquisition
It is buying Swiss Crown USA, a wholesaler that specializes in independently certified pre-owned Rolexes.

Founded by Daniel Marks and Scott Freberg, Swiss Crown USA has been distributing secondhand Rolex watches since 2013, a decade before Rolex announced it would begin certifying used watches and making them available via its official network of retailers.
The watches Swiss Crown USA distributes are not part of the Rolex Certified Pre-Owned program and are instead certified by an independent third-party company.
In the news release announcing the acquisition, Quality Gold noted: “Rolex and the model names mentioned are registered trademarks of Rolex Watch U.S.A. Inc.
“Quality Gold Inc. and Swiss Crown USA are not authorized dealers for, nor affiliated with, endorsed by Rolex Watch U.S.A. Inc. or any of its affiliates or subsidiaries.”
Quality Gold CEO Michael Langhammer said Swiss Crown USA is an “ideal acquisition” for the company because of its strong reputation and expertise in the market.
“The Swiss Crown team created a loyal retailer base, and we look forward to having the opportunity to leverage their industry expertise, product portfolio, and customer network as we continue to deliver value to our retail partners,” he said.
Quality Gold Chief Operating Officer Jason Langhammer added, “This acquisition accelerates our growth, particularly within the pre-owned Rolex watch segment. It is a smart and strong addition for us.
“We look forward to building upon their success and continuing to offer the Swiss Crown USA brand to retailers.”
The Swiss Crown USA business, which is based in Chicago, will relocate to its headquarters to the Cincinnati suburb of Fairfield. It will operate as a brand of Quality Gold.
Marks and Freberg will not remain with the company following the acquisition, but three key employees will, including Swiss Crown USA Brand Manager Jack Newton.
Freberg said they have “complete confidence” Quality Gold will uphold Swiss Crown USA’s reputation for service and quality.
“We’re incredibly grateful to the entire jewelry community that we’ve had the pleasure to work within,” he said.
“Over the years, we’ve developed relationships worldwide and learned so much from others with a passion for luxury watches and pre-owned Rolex timepieces.”
Financial terms of the deal were not disclosed. Quality Gold’s acquisition of Swiss Crown USA is expected to close by the end of January.
The company said in early February it plans to release a 44-page catalog featuring more than 180 Swiss Crown brand independently certified pre-owned Rolex watches.
The pending purchase of Swiss Crown USA is the latest in a line of acquisitions by Quality Gold, which bought jewelry wholesaler Herco last January and IBGoodman Manufacturing Co. in June 2022, among others.
In October 2022, the company announced it would go public via a merger with a special purpose acquisition company called Tastemaker Acquisition Corp.
It later canceled its IPO, citing market conditions.
The Latest

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.


Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

Respondents were concerned about job availability and rising prices.

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.

Move over neck mess, the ear story is the way to make a layering statement today.

The New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.

The “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

The red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.