WatchesDec 14, 2023
Breitling Just Bought a 129-Year-Old Watch Brand MajorsJan 18, 2024
Quality Gold Is Making Another Acquisition
It is buying Swiss Crown USA, a wholesaler that specializes in independently certified pre-owned Rolexes.
Quality Gold Inc. will acquire Swiss Crown USA in a deal expected to close by the end of the month.
Fairfield, Ohio—Quality Gold Inc. announced earlier this week that it will acquire Swiss Crown USA.
Founded by Daniel Marks and Scott Freberg, Swiss Crown USA has been distributing secondhand Rolex watches since 2013, a decade before Rolex announced it would begin certifying used watches and making them available via its official network of retailers.
The watches Swiss Crown USA distributes are not part of the Rolex Certified Pre-Owned program and are instead certified by an independent third-party company.
In the news release announcing the acquisition, Quality Gold noted: “Rolex and the model names mentioned are registered trademarks of Rolex Watch U.S.A. Inc.
“Quality Gold Inc. and Swiss Crown USA are not authorized dealers for, nor affiliated with, endorsed by Rolex Watch U.S.A. Inc. or any of its affiliates or subsidiaries.”
Quality Gold CEO Michael Langhammer said Swiss Crown USA is an “ideal acquisition” for the company because of its strong reputation and expertise in the market.
“The Swiss Crown team created a loyal retailer base, and we look forward to having the opportunity to leverage their industry expertise, product portfolio, and customer network as we continue to deliver value to our retail partners,” he said.
Quality Gold Chief Operating Officer Jason Langhammer added, “This acquisition accelerates our growth, particularly within the pre-owned Rolex watch segment. It is a smart and strong addition for us.
“We look forward to building upon their success and continuing to offer the Swiss Crown USA brand to retailers.”
Related stories will be right here …
Founded by Daniel Marks and Scott Freberg, Swiss Crown USA has been distributing secondhand Rolex watches since 2013, a decade before Rolex announced it would begin certifying used watches and making them available via its official network of retailers.
The watches Swiss Crown USA distributes are not part of the Rolex Certified Pre-Owned program and are instead certified by an independent third-party company.
In the news release announcing the acquisition, Quality Gold noted: “Rolex and the model names mentioned are registered trademarks of Rolex Watch U.S.A. Inc.
“Quality Gold Inc. and Swiss Crown USA are not authorized dealers for, nor affiliated with, endorsed by Rolex Watch U.S.A. Inc. or any of its affiliates or subsidiaries.”
Quality Gold CEO Michael Langhammer said Swiss Crown USA is an “ideal acquisition” for the company because of its strong reputation and expertise in the market.
“The Swiss Crown team created a loyal retailer base, and we look forward to having the opportunity to leverage their industry expertise, product portfolio, and customer network as we continue to deliver value to our retail partners,” he said.
Quality Gold Chief Operating Officer Jason Langhammer added, “This acquisition accelerates our growth, particularly within the pre-owned Rolex watch segment. It is a smart and strong addition for us.
“We look forward to building upon their success and continuing to offer the Swiss Crown USA brand to retailers.”
The Swiss Crown USA business, which is based in Chicago, will relocate to its headquarters to the Cincinnati suburb of Fairfield. It will operate as a brand of Quality Gold.
Marks and Freberg will not remain with the company following the acquisition, but three key employees will, including Swiss Crown USA Brand Manager Jack Newton.
Freberg said they have “complete confidence” Quality Gold will uphold Swiss Crown USA’s reputation for service and quality.
“We’re incredibly grateful to the entire jewelry community that we’ve had the pleasure to work within,” he said.
“Over the years, we’ve developed relationships worldwide and learned so much from others with a passion for luxury watches and pre-owned Rolex timepieces.”
Financial terms of the deal were not disclosed. Quality Gold’s acquisition of Swiss Crown USA is expected to close by the end of January.
The company said in early February it plans to release a 44-page catalog featuring more than 180 Swiss Crown brand independently certified pre-owned Rolex watches.
The pending purchase of Swiss Crown USA is the latest in a line of acquisitions by Quality Gold, which bought jewelry wholesaler Herco last January and IBGoodman Manufacturing Co. in June 2022, among others.
In October 2022, the company announced it would go public via a merger with a special purpose acquisition company called Tastemaker Acquisition Corp.
It later canceled its IPO, citing market conditions.
More on Majors
The Latest
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
