MajorsJun 15, 2023
Take a Look Inside Bucherer’s Revamped Las Vegas TimeDomeWatchesAug 25, 2023
Rolex to Acquire Longtime Partner Bucherer
The watch retailer, which has more than 100 stores, will keep its name and continue to run its business independently, said Rolex.
The Bucherer 1888 TimeDome store in Las Vegas. Rolex plans to acquire the Swiss watch retailer for an undisclosed amount.
Geneva—Rolex plans to acquire watch and jewelry retailer Bucherer, the brand announced on Thursday afternoon.
The amount of the acquisition was not disclosed.
Jörg Bucherer, chairman of the board of directors and great-grandson of the retailer’s founder, has no direct descendants and was looking to sell the business, which was an independent entity until now.
The two companies have worked together for nearly 100 years, said Rolex. Jörg Bucherer was one of the last people to have known and worked with Rolex founder Hans Wilsdorf, who died in 1960.
“The professional relationship, friendship ties and mutual respect have endured to this day,” said Rolex.
Carl-Friedrich Bucherer and his wife, Luise, founded Bucherer in Lucerne, Switzerland, in 1888. It was one of the city’s first specialist watch and jewelry stores.
The company since has expanded to a worldwide, multi-brand retailer with stores in Switzerland, the United States, England, Germany, France, Denmark and Austria.
Related stories will be right here …
The amount of the acquisition was not disclosed.
Jörg Bucherer, chairman of the board of directors and great-grandson of the retailer’s founder, has no direct descendants and was looking to sell the business, which was an independent entity until now.
The two companies have worked together for nearly 100 years, said Rolex. Jörg Bucherer was one of the last people to have known and worked with Rolex founder Hans Wilsdorf, who died in 1960.
“The professional relationship, friendship ties and mutual respect have endured to this day,” said Rolex.
Carl-Friedrich Bucherer and his wife, Luise, founded Bucherer in Lucerne, Switzerland, in 1888. It was one of the city’s first specialist watch and jewelry stores.
The company since has expanded to a worldwide, multi-brand retailer with stores in Switzerland, the United States, England, Germany, France, Denmark and Austria.
Bucherer has more than 100 sales outlets, including 53 that offer Rolex and 48 that sell Tudor watches, a Rolex-owned brand. It’s also an official after-sales service center for both brands.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition those stores to using the Bucherer name.
It recently reopened its Las Vegas flagship, redesigning the former Tourneau location. The store carries certified pre-owned Rolex watches as part of Rolex’s new program.
“The Rolex group is convinced this acquisition is the best solution not only for its own brands but also for all the watch and jewelry partner brands, as well as for all the employees of the Bucherer group,” said Rolex.
Bucherer will retain its name and continue to independently run its business.
The company did not respond to a request for comment on the acquisition, directing inquiries to Rolex’s statement.
The acquisition, followed by an integration into the Rolex group, will be effective upon approval of the transaction by competition authorities, said Rolex.
It also noted the acquisition will not change anything about its relationships with the other official retailers in its distribution network.
Jörg Bucherer will remain with the company as honorary president of the Bucherer Group.
More on Watches
The Latest
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
