MajorsJun 15, 2023
Take a Look Inside Bucherer’s Revamped Las Vegas TimeDomeWatchesAug 25, 2023
Rolex to Acquire Longtime Partner Bucherer
The watch retailer, which has more than 100 stores, will keep its name and continue to run its business independently, said Rolex.
The Bucherer 1888 TimeDome store in Las Vegas. Rolex plans to acquire the Swiss watch retailer for an undisclosed amount.
Geneva—Rolex plans to acquire watch and jewelry retailer Bucherer, the brand announced on Thursday afternoon.
The amount of the acquisition was not disclosed.
Jörg Bucherer, chairman of the board of directors and great-grandson of the retailer’s founder, has no direct descendants and was looking to sell the business, which was an independent entity until now.
The two companies have worked together for nearly 100 years, said Rolex. Jörg Bucherer was one of the last people to have known and worked with Rolex founder Hans Wilsdorf, who died in 1960.
“The professional relationship, friendship ties and mutual respect have endured to this day,” said Rolex.
Carl-Friedrich Bucherer and his wife, Luise, founded Bucherer in Lucerne, Switzerland, in 1888. It was one of the city’s first specialist watch and jewelry stores.
The company since has expanded to a worldwide, multi-brand retailer with stores in Switzerland, the United States, England, Germany, France, Denmark and Austria.
Related stories will be right here …
The amount of the acquisition was not disclosed.
Jörg Bucherer, chairman of the board of directors and great-grandson of the retailer’s founder, has no direct descendants and was looking to sell the business, which was an independent entity until now.
The two companies have worked together for nearly 100 years, said Rolex. Jörg Bucherer was one of the last people to have known and worked with Rolex founder Hans Wilsdorf, who died in 1960.
“The professional relationship, friendship ties and mutual respect have endured to this day,” said Rolex.
Carl-Friedrich Bucherer and his wife, Luise, founded Bucherer in Lucerne, Switzerland, in 1888. It was one of the city’s first specialist watch and jewelry stores.
The company since has expanded to a worldwide, multi-brand retailer with stores in Switzerland, the United States, England, Germany, France, Denmark and Austria.
Bucherer has more than 100 sales outlets, including 53 that offer Rolex and 48 that sell Tudor watches, a Rolex-owned brand. It’s also an official after-sales service center for both brands.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition those stores to using the Bucherer name.
It recently reopened its Las Vegas flagship, redesigning the former Tourneau location. The store carries certified pre-owned Rolex watches as part of Rolex’s new program.
“The Rolex group is convinced this acquisition is the best solution not only for its own brands but also for all the watch and jewelry partner brands, as well as for all the employees of the Bucherer group,” said Rolex.
Bucherer will retain its name and continue to independently run its business.
The company did not respond to a request for comment on the acquisition, directing inquiries to Rolex’s statement.
The acquisition, followed by an integration into the Rolex group, will be effective upon approval of the transaction by competition authorities, said Rolex.
It also noted the acquisition will not change anything about its relationships with the other official retailers in its distribution network.
Jörg Bucherer will remain with the company as honorary president of the Bucherer Group.
More on Watches
The Latest
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-10.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
