Take a Look Inside Bucherer’s Revamped Las Vegas TimeDome
After acquiring Tourneau in 2018, Bucherer overhauled and renamed its boutique within the Forum Shops at Caesars.

The Bucherer 1888 TimeDome store, an ode to its curved dome ceiling, is located within the Forum Shops at Caesars and takes the place of the former Tourneau store.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition to using the Bucherer name.
The renovation of the Las Vegas flagship took more than a year and a half as it involved a complete redesign of the space.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades,” said Ira Melnitsky, CEO of Tourneau LLC and president of Bucherer USA.
“Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career.”
The two-floor store measures nearly 19,000 square feet, making it larger than the previous TimeDome by 1,000 square feet and larger than its New York City flagship by 500 square feet.
With the opening of the expansive store, Bucherer USA now owns and operates two of the largest watch and jewelry boutiques in the country, said the company.
The dome ceiling is the highlight of the store, said Bucherer, featuring a lamella pattern that is mirrored on the tile floor below, and a sculptural light fixture hanging from the center.
The interior also features curved double grand staircases at the store’s center.

“The entire store is a skillful blend of curves and angles – a geometric dance that entrances the eyes,” said Bucherer.
The outside of the store is a curved façade, comprised of 21 individual 22-foot-tall glass panels. The panels are clear at the bottom and gradually turn to an opaque golden hue at the top.
As in its New York flagship, the Las Vegas store will have art installations throughout, including rotating exhibits and activations.
The TimeDome houses Bucherer’s most expensive art curation, it said, with pieces by Andy Warhol, David La Chapelle, Damien Hirst and KAWS, which total to a multimillion dollar value.
Bucherer said it worked alongside its brand partners to design the space, highlighting its collaboration with Rolex.

The Rolex area features a wall in its signature green, alongside dark wood and special accents. In addition to its new Rolex offerings, the store will also carry certified pre-owned Rolex watches as part of Rolex’s new program.
Other watch brands in the store include Breitling, Cartier, Chanel, Carl F. Bucherer, TAG Heuer, Omega, and Tudor.

The second floor of the store showcases Bucherer’s fine jewelry offerings, including its own eponymous brand. It will also expand to carry branded jewelry, including Chanel, Messika, and Rahaminov.
“To me, it is a dream come true, bringing Bucherer’s portfolio of brilliant jewelry creations and luxury watches to Las Vegas,” said Jörg G. Bucherer, chairman of the board and owner of the Bucherer Group.
“But a dream never comes true by dreaming alone. I have always worked hard to make my aspirations and goals become a reality: Taking the customer journey and customer experience to a whole new level by curating special and precious luxury moments for our esteemed clientele. The opening of this extraordinary Bucherer flagship in Las Vegas means a lot to me.”
Alongside the flagship re-opening, the company will launch a new marketing campaign, titled “Time is different in Vegas.”
In celebration of the re-opening, Bucherer will launch “Masterworks,” a curated collection of timepieces, bringing it to the U.S. for the first time.

The showcase will highlight both well-known and niche brands, including limited edition and one-of-a-kind timepieces by Girard Perregaux, H. Moser, Hautlence, Jacob & Co., and Ulysse Nardin.
“We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas. With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewelry, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewelry markets”, said Guido Zumbühl, CEO of the Bucherer Group
“With Bucherer being a Swiss family company in the third generation, the new flagship store brings to life our heritage and values. We celebrate inspiration, passion, and hospitality in a very welcoming and luxurious yet relaxed atmosphere.”
Bucherer operates 36 boutiques in Europe under the Bucherer 1888 brand, and 34 Tourneau/Bucherer retail locations in the U.S.
The Latest

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.


Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

Respondents were concerned about job availability and rising prices.

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.

Move over neck mess, the ear story is the way to make a layering statement today.

The New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.

The “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

The red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.