Take a Look Inside Bucherer’s Revamped Las Vegas TimeDome
After acquiring Tourneau in 2018, Bucherer overhauled and renamed its boutique within the Forum Shops at Caesars.

The Bucherer 1888 TimeDome store, an ode to its curved dome ceiling, is located within the Forum Shops at Caesars and takes the place of the former Tourneau store.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition to using the Bucherer name.
The renovation of the Las Vegas flagship took more than a year and a half as it involved a complete redesign of the space.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades,” said Ira Melnitsky, CEO of Tourneau LLC and president of Bucherer USA.
“Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career.”
The two-floor store measures nearly 19,000 square feet, making it larger than the previous TimeDome by 1,000 square feet and larger than its New York City flagship by 500 square feet.
With the opening of the expansive store, Bucherer USA now owns and operates two of the largest watch and jewelry boutiques in the country, said the company.
The dome ceiling is the highlight of the store, said Bucherer, featuring a lamella pattern that is mirrored on the tile floor below, and a sculptural light fixture hanging from the center.
The interior also features curved double grand staircases at the store’s center.

“The entire store is a skillful blend of curves and angles – a geometric dance that entrances the eyes,” said Bucherer.
The outside of the store is a curved façade, comprised of 21 individual 22-foot-tall glass panels. The panels are clear at the bottom and gradually turn to an opaque golden hue at the top.
As in its New York flagship, the Las Vegas store will have art installations throughout, including rotating exhibits and activations.
The TimeDome houses Bucherer’s most expensive art curation, it said, with pieces by Andy Warhol, David La Chapelle, Damien Hirst and KAWS, which total to a multimillion dollar value.
Bucherer said it worked alongside its brand partners to design the space, highlighting its collaboration with Rolex.

The Rolex area features a wall in its signature green, alongside dark wood and special accents. In addition to its new Rolex offerings, the store will also carry certified pre-owned Rolex watches as part of Rolex’s new program.
Other watch brands in the store include Breitling, Cartier, Chanel, Carl F. Bucherer, TAG Heuer, Omega, and Tudor.

The second floor of the store showcases Bucherer’s fine jewelry offerings, including its own eponymous brand. It will also expand to carry branded jewelry, including Chanel, Messika, and Rahaminov.
“To me, it is a dream come true, bringing Bucherer’s portfolio of brilliant jewelry creations and luxury watches to Las Vegas,” said Jörg G. Bucherer, chairman of the board and owner of the Bucherer Group.
“But a dream never comes true by dreaming alone. I have always worked hard to make my aspirations and goals become a reality: Taking the customer journey and customer experience to a whole new level by curating special and precious luxury moments for our esteemed clientele. The opening of this extraordinary Bucherer flagship in Las Vegas means a lot to me.”
Alongside the flagship re-opening, the company will launch a new marketing campaign, titled “Time is different in Vegas.”
In celebration of the re-opening, Bucherer will launch “Masterworks,” a curated collection of timepieces, bringing it to the U.S. for the first time.

The showcase will highlight both well-known and niche brands, including limited edition and one-of-a-kind timepieces by Girard Perregaux, H. Moser, Hautlence, Jacob & Co., and Ulysse Nardin.
“We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas. With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewelry, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewelry markets”, said Guido Zumbühl, CEO of the Bucherer Group
“With Bucherer being a Swiss family company in the third generation, the new flagship store brings to life our heritage and values. We celebrate inspiration, passion, and hospitality in a very welcoming and luxurious yet relaxed atmosphere.”
Bucherer operates 36 boutiques in Europe under the Bucherer 1888 brand, and 34 Tourneau/Bucherer retail locations in the U.S.
The Latest

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.


To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.

“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.