Take a Look Inside Bucherer’s Revamped Las Vegas TimeDome
After acquiring Tourneau in 2018, Bucherer overhauled and renamed its boutique within the Forum Shops at Caesars.

The Bucherer 1888 TimeDome store, an ode to its curved dome ceiling, is located within the Forum Shops at Caesars and takes the place of the former Tourneau store.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition to using the Bucherer name.
The renovation of the Las Vegas flagship took more than a year and a half as it involved a complete redesign of the space.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades,” said Ira Melnitsky, CEO of Tourneau LLC and president of Bucherer USA.
“Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career.”
The two-floor store measures nearly 19,000 square feet, making it larger than the previous TimeDome by 1,000 square feet and larger than its New York City flagship by 500 square feet.
With the opening of the expansive store, Bucherer USA now owns and operates two of the largest watch and jewelry boutiques in the country, said the company.
The dome ceiling is the highlight of the store, said Bucherer, featuring a lamella pattern that is mirrored on the tile floor below, and a sculptural light fixture hanging from the center.
The interior also features curved double grand staircases at the store’s center.

“The entire store is a skillful blend of curves and angles – a geometric dance that entrances the eyes,” said Bucherer.
The outside of the store is a curved façade, comprised of 21 individual 22-foot-tall glass panels. The panels are clear at the bottom and gradually turn to an opaque golden hue at the top.
As in its New York flagship, the Las Vegas store will have art installations throughout, including rotating exhibits and activations.
The TimeDome houses Bucherer’s most expensive art curation, it said, with pieces by Andy Warhol, David La Chapelle, Damien Hirst and KAWS, which total to a multimillion dollar value.
Bucherer said it worked alongside its brand partners to design the space, highlighting its collaboration with Rolex.

The Rolex area features a wall in its signature green, alongside dark wood and special accents. In addition to its new Rolex offerings, the store will also carry certified pre-owned Rolex watches as part of Rolex’s new program.
Other watch brands in the store include Breitling, Cartier, Chanel, Carl F. Bucherer, TAG Heuer, Omega, and Tudor.

The second floor of the store showcases Bucherer’s fine jewelry offerings, including its own eponymous brand. It will also expand to carry branded jewelry, including Chanel, Messika, and Rahaminov.
“To me, it is a dream come true, bringing Bucherer’s portfolio of brilliant jewelry creations and luxury watches to Las Vegas,” said Jörg G. Bucherer, chairman of the board and owner of the Bucherer Group.
“But a dream never comes true by dreaming alone. I have always worked hard to make my aspirations and goals become a reality: Taking the customer journey and customer experience to a whole new level by curating special and precious luxury moments for our esteemed clientele. The opening of this extraordinary Bucherer flagship in Las Vegas means a lot to me.”
Alongside the flagship re-opening, the company will launch a new marketing campaign, titled “Time is different in Vegas.”
In celebration of the re-opening, Bucherer will launch “Masterworks,” a curated collection of timepieces, bringing it to the U.S. for the first time.

The showcase will highlight both well-known and niche brands, including limited edition and one-of-a-kind timepieces by Girard Perregaux, H. Moser, Hautlence, Jacob & Co., and Ulysse Nardin.
“We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas. With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewelry, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewelry markets”, said Guido Zumbühl, CEO of the Bucherer Group
“With Bucherer being a Swiss family company in the third generation, the new flagship store brings to life our heritage and values. We celebrate inspiration, passion, and hospitality in a very welcoming and luxurious yet relaxed atmosphere.”
Bucherer operates 36 boutiques in Europe under the Bucherer 1888 brand, and 34 Tourneau/Bucherer retail locations in the U.S.
The Latest

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.