WatchesMay 10, 2023
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Citizen to Open New NYC Multi-Brand Flagship
The three-story location will house dedicated spaces for Citizen, Bulova, Accutron, Frederique Constant, and Alpina timepieces.
Citizen Watch America is opening its first multi-brand flagship in North America this fall in New York City’s Rockefeller Center.
New York—Citizen Watch America is opening its first multi-brand flagship in North America, setting up shop in New York City’s famed Rockefeller Center.
The company is best known for its accessibly priced watches, with Citizen, Bulova, Accutron, Frederique Constant, and Alpina filling out its brand portfolio.
The new store will be located at 605 Fifth Avenue, one of Manhattan’s top shopping streets, sharing the avenue with fellow watch brands TAG Heuer, Cartier, Rolex, Omega, Hublot, and Breuget.
“New York City is a cultural epicenter bringing together all citizens of the world, and the ideal backdrop for Citizen Watch America to introduce our first U.S. based, multi-brand flagship,” said Jeffrey Cohen, president of Citizen Watch America.
“Celebrating the spirit of Citizen Watch’s DNA and expertise in horology while translating the company’s rich heritage through experiential retail, we are proud to bring our brands to life in a new way for all watch wearers of the world.”
The three-story, 7,000 square-foot space will have a dedicated section for each brand on the first two floors. There will also be timepieces exclusive to the location.
The third floor will house a museum archive and serve as a space for on-site programming, events, and community gatherings.
The company has brought on architect Ken Park of Kenneth Park Architects to lead the project. The firm is best known for its unique approach to retail design, said Citizen.
The flagship’s opening is slated for late fall.
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