Watches

TAG Heuer Announces New Brand Ambassador at Carrera 60th Anniversary

WatchesApr 25, 2023

TAG Heuer Announces New Brand Ambassador at Carrera 60th Anniversary

The watchmaker also unveiled a short film celebrating the timepiece and starring Ryan Gosling.

20230425_MadelynCline.jpg
Actress Madelyn Cline joins the likes of Ryan Gosling, Jacob Elordi, and Patrick Dempsey as a TAG Heuer brand ambassador. Cline is pictured at a party in London last week celebrating the Carrera’s 60th anniversary. (Image courtesy of Getty)
London—As TAG Heuer celebrates 60 years of the Carrera, it looks to a fresh face.

Last week, the watchmaker announced actress Madelyn Cline as its newest brand ambassador at a party celebrating the 60th anniversary of the Carrera timepiece in London. 
 
“It’s an honor to represent such a historic brand—one that has been worn by icons for almost two centuries,” Cline said. 
 
“I love the high-adrenaline, adventurous spirit of TAG Heuer and I’m excited to wear these classic timepieces from the red carpet to the racetrack.”
 
Cline is best known in her role as Sarah Cameron in the popular Netflix series “Outer Banks.”
 
She recently starred in “Glass Onion: A Knives Out Mystery.” 
 
Cline has participated in TAG Heuer events in the past, such as the TAG Heuer F1 Miami Experience and the opening of the Century City Boutique, but now makes her role official.
 
She joins celebrities like Ryan Gosling, Jacob Elordi, Patrick Dempsey, and Alexandra Daddario as a brand ambassador.  
 
 Related stories will be right here … 
 
At the London anniversary party, TAG Heuer also unveiled a five-minute comedic action film starring Gosling. 


Called “The Chase for Carrera,” it’s a meta, behind-the-scenes look at filming a watch commercial when the talent, played by Ryan Gosling, doesn’t want to return the TAG Heuer Carrera Chronograph to the prop master, played by Vanessa Bayer, when the shoot concludes.
 
Bayer chases Gosling on a stunt-packed journey to retrieve the watch. The short film was directed by Nash Edgerton and produced by filmmaker David Leitch’s company 87 North. Leitch even plays a small part in the project as the faux commercial’s director.

20230425_TAGHeuer.jpg
In the short film, “The Chase for Carrera,” Ryan Gosling wears a blue dial Carrera Chronograph, while Vanessa Bayer wears this Carrera 36mm with pink dial.

Gosling stars in an upcoming Leitch-directed project called “The Fall Guy,” and wears a black and silver “reverse panda” Carrera Chronograph in that film, the watchmaker noted. 
 
Gosling will continue to wear TAG Heuer timepieces in his Hollywood roles in the future. In last year’s Netflix spy thriller “The Gray Man,” he wore a Carrera Three Hands watch.  
 

The Latest

De Beers Ryan Perry and David Prager
SourcingDec 04, 2023
David Prager To Leave De Beers in 2024

Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.

David Bouffard Signet Jewelers
MajorsDec 04, 2023
David Bouffard to Leave Signet, RJC

The industry veteran will step down from both roles in April 2024.

David Webb turquoise and lapis ring
TrendsDec 04, 2023
Amanda’s Style File: Decadent December

Tanzanite, turquoise, and zircon are all options for December babies, who sometimes “get the birthday shaft,” Amanda Gizzi writes.

De Beers | Diamonds Falling
Brought to you by
The Most Important “C” in Diamonds: Confidence!

Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Muzo emerald and argyle pink diamond necklace
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond Necklace

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

Cast StyleBar Nordstrom
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC Funding

The growing company also plans to open more of its own boutiques.

20180509_Buffett-header.jpg
EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

Original Miami Beach Antique Show 2024
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 Years

Next year’s milestone show will be full of educational programming and collaborations.

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Platinum Born new collection
CollectionsNov 27, 2023
See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

Columbia Gem House fundraiser
SourcingNov 22, 2023
Columbia Gem House Raises $12K for Wildlife

The money will help a nonprofit rehabilitate sea turtles.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy