WatchesApr 05, 2023
TAG Heuer Introduces Pink Lab-Grown Diamonds at Watches & WondersWatchesApr 25, 2023
TAG Heuer Announces New Brand Ambassador at Carrera 60th Anniversary
The watchmaker also unveiled a short film celebrating the timepiece and starring Ryan Gosling.
Actress Madelyn Cline joins the likes of Ryan Gosling, Jacob Elordi, and Patrick Dempsey as a TAG Heuer brand ambassador. Cline is pictured at a party in London last week celebrating the Carrera’s 60th anniversary. (Image courtesy of Getty)
London—As TAG Heuer celebrates 60 years of the Carrera, it looks to a fresh face.
Last week, the watchmaker announced actress Madelyn Cline as its newest brand ambassador at a party celebrating the 60th anniversary of the Carrera timepiece in London.
“It’s an honor to represent such a historic brand—one that has been worn by icons for almost two centuries,” Cline said.
“I love the high-adrenaline, adventurous spirit of TAG Heuer and I’m excited to wear these classic timepieces from the red carpet to the racetrack.”
Cline is best known in her role as Sarah Cameron in the popular Netflix series “Outer Banks.”
She recently starred in “Glass Onion: A Knives Out Mystery.”
Cline has participated in TAG Heuer events in the past, such as the TAG Heuer F1 Miami Experience and the opening of the Century City Boutique, but now makes her role official.
She joins celebrities like Ryan Gosling, Jacob Elordi, Patrick Dempsey, and Alexandra Daddario as a brand ambassador.
At the London anniversary party, TAG Heuer also unveiled a five-minute comedic action film starring Gosling.
Called “The Chase for Carrera,” it’s a meta, behind-the-scenes look at filming a watch commercial when the talent, played by Ryan Gosling, doesn’t want to return the TAG Heuer Carrera Chronograph to the prop master, played by Vanessa Bayer, when the shoot concludes.
Bayer chases Gosling on a stunt-packed journey to retrieve the watch. The short film was directed by Nash Edgerton and produced by filmmaker David Leitch’s company 87 North. Leitch even plays a small part in the project as the faux commercial’s director.
In the short film, “The Chase for Carrera,” Ryan Gosling wears a blue dial Carrera Chronograph, while Vanessa Bayer wears this Carrera 36mm with pink dial.
Gosling stars in an upcoming Leitch-directed project called “The Fall Guy,” and wears a black and silver “reverse panda” Carrera Chronograph in that film, the watchmaker noted.
Gosling will continue to wear TAG Heuer timepieces in his Hollywood roles in the future. In last year’s Netflix spy thriller “The Gray Man,” he wore a Carrera Three Hands watch.
More on Watches
The Latest
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEOLuca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
