WatchesApr 05, 2023
TAG Heuer Introduces Pink Lab-Grown Diamonds at Watches & WondersWatchesApr 25, 2023
TAG Heuer Announces New Brand Ambassador at Carrera 60th Anniversary
The watchmaker also unveiled a short film celebrating the timepiece and starring Ryan Gosling.
Actress Madelyn Cline joins the likes of Ryan Gosling, Jacob Elordi, and Patrick Dempsey as a TAG Heuer brand ambassador. Cline is pictured at a party in London last week celebrating the Carrera’s 60th anniversary. (Image courtesy of Getty)
London—As TAG Heuer celebrates 60 years of the Carrera, it looks to a fresh face.
Last week, the watchmaker announced actress Madelyn Cline as its newest brand ambassador at a party celebrating the 60th anniversary of the Carrera timepiece in London.
“It’s an honor to represent such a historic brand—one that has been worn by icons for almost two centuries,” Cline said.
“I love the high-adrenaline, adventurous spirit of TAG Heuer and I’m excited to wear these classic timepieces from the red carpet to the racetrack.”
Cline is best known in her role as Sarah Cameron in the popular Netflix series “Outer Banks.”
She recently starred in “Glass Onion: A Knives Out Mystery.”
Cline has participated in TAG Heuer events in the past, such as the TAG Heuer F1 Miami Experience and the opening of the Century City Boutique, but now makes her role official.
She joins celebrities like Ryan Gosling, Jacob Elordi, Patrick Dempsey, and Alexandra Daddario as a brand ambassador.
At the London anniversary party, TAG Heuer also unveiled a five-minute comedic action film starring Gosling.
Called “The Chase for Carrera,” it’s a meta, behind-the-scenes look at filming a watch commercial when the talent, played by Ryan Gosling, doesn’t want to return the TAG Heuer Carrera Chronograph to the prop master, played by Vanessa Bayer, when the shoot concludes.
Bayer chases Gosling on a stunt-packed journey to retrieve the watch. The short film was directed by Nash Edgerton and produced by filmmaker David Leitch’s company 87 North. Leitch even plays a small part in the project as the faux commercial’s director.
In the short film, “The Chase for Carrera,” Ryan Gosling wears a blue dial Carrera Chronograph, while Vanessa Bayer wears this Carrera 36mm with pink dial.
Gosling stars in an upcoming Leitch-directed project called “The Fall Guy,” and wears a black and silver “reverse panda” Carrera Chronograph in that film, the watchmaker noted.
Gosling will continue to wear TAG Heuer timepieces in his Hollywood roles in the future. In last year’s Netflix spy thriller “The Gray Man,” he wore a Carrera Three Hands watch.
More on Watches
The Latest
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
