Watches

TAG Heuer Introduces Pink Lab-Grown Diamonds at Watches & Wonders

WatchesApr 05, 2023

TAG Heuer Introduces Pink Lab-Grown Diamonds at Watches & Wonders

More lab-grown diamond offerings and lots of new Carreras for the timepiece’s 60th anniversary debuted in Geneva.

20230405_TAGHeuer-Carrera-pinkdiamond.jpg
TAG Heuer released two new Carrera Plasma Diamant d’Avant-Garde timepieces featuring lab-grown diamonds at Watches and Wonders 2023. This one is its first foray into colored lab-grown diamonds.
Geneva—Colorful dials, new movements, and more lab-grown diamonds were some of the updates to TAG Heuer’s popular Carrera series of timepieces. 
 
Introduced in 1963, the TAG Heuer Carrera marks its 60th anniversary this year with two new models, the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon, each with a unique “glassbox” effect. 
 
20230405_TAGHeuer-Carrera-Chronograph.jpg
The new TAG Heuer Carrera Chronograph comes in two color variants. Pictured is what the watchmaker calls its “reverse panda” style, an allusion to past Heuer Carreras with contrasting black dials and silver or white cases and subdials.

The TAG Heuer Carrera Chronograph is equipped with a 39 mm stainless steel case. A sapphire crystal encapsulating the dial is similar to the domed hesalite crystals used on the Heuer Carrera watches of the 1970s, but now running over the tachymeter scale on the dial’s edge for a seamless feel.
 
This feature is both an aesthetic choice and a functional one, allowing for the tachymeter to be read from more angles, the watchmaker said.
 
One model has a blue dial and blue calfskin leather strap, while the other is what TAG Heuer calls “reverse panda,” a nickname for black dial watches with white or silver subdials. Some of the brand’s most important Heuer Carrera watches from the 1960s had reverse panda dials.  
 
This black dial edition has a black perforated calfskin leather strap. 

20230405_TAGHeuer-Carrera-Chronograph-closeup.jpg
A close-up of the TAG Heuer Carrera Chronograph blue dial version shows the “glassbox” effect of the dome-like sapphire crystal that covers the dial and tachymeter, extending to the case’s edge.

Each is powered by the new in-house automatic chronograph caliber TH20-00 movement, an update of the Heuer 02, which is visible through the crystal case back. 
 
Previous versions charged the movement’s mainspring when the rotor moved in a counterclockwise direction, but the new movement has an oscillating weight that allows for bidirectional winding. 
 
This equates to faster and more reliable winding, improved precision, and ensures the watch runs closer to its 80-hour maximum power reserve, the watchmaker explained. 

20230405_TAGHeuer-Carrera-Chronograph-Tourbillon.jpg
The TAG Heuer Carrera Chronograph Tourbillon

The TAG Heuer Carrera Chronograph Tourbillon differs from the Carrera Chronograph with its tourbillon cage visible at the 6 o’clock aperture.
 
Created more than 200 years ago, a tourbillon remains one of watchmaking’s most complex movements, TAG Heuer noted, as its continuously rotating cage surrounds the escapement to counteract gravity’s influence on the mechanical movement. 
 
The timepiece is powered by in-house tourbillon movement TH20-09. It also boasts a chronograph function and 65-hour power reserve. 

 Related stories will be right here … 

Like the TH20-00 movement, the TH20-09 offers bidirectional winding. 
 
The TAG Heuer Carrera Chronograph Tourbillon has a stainless steel 42 mm case; blue dial with high-contrast, silver-ringed subdials; blue calfskin leather strap; and sapphire case back showcasing the movement.
 
Like the TAG Heuer Carrera Chronograph, the domed sapphire crystal covering the dial extends over the dial edge and onto the case, creating a “glassbox” effect. 

20230405_TAGHeuer-Carrera-Chronograph42.jpg
The TAG Heuer Carrera Chronograph 42’s orange ombre detailing on the dial is an ode to speed and racing.

Not to be confused with the aforementioned new TAG Heuer Carrera Chronograph, the TAG Heuer Carrera Chronograph 42 has similar features but an entirely different look. 
 
A distinctive orange gradient accents the dial, available in black with black calfskin strap or blue with blue calfskin strap. Both models have 42 mm diameter polished steel cases. 
 
Powered by the Calibre Heuer 02 automatic movement, the dials showcase a minute chronograph counter subdial at 3 o’clock, hour chronograph counter subdial at 9 o’clock, and second indicator at 6 o’clock. 
 
Ergonomic chronograph pump pushers are positioned at the 2 o’clock and 4 o’clock positions. 

20230405_TAGHeuer-Carrera-Date36.jpg
The new TAG Heuer Carrera Date 36 in three of its four new dial colors.

A new slimmer version of the Carrera Date watch with redesigned crown and bracelet makes it more comfortable, the watchmaker said.
 
The new TAG Heuer Carrera Date 36 has a 36 mm stainless steel case and is available in four dial colors: deep blue, pastel green, warm silver, and bright pink. 
 
It streamlined silhouette is 2 mm thinner than its predecessor, making it lower profile. The crown sits closer to the case edge and the three-link bracelet is more tapered to the round case. 
 
Powered by the new Calibre 7 Automatic movement, it features a 56-hour power reserve, compared to the Calibre 5 Automatic, which has a 38-hour power reserve. The Calibre 7 offers a date window at 6 o’clock. 
 
TAG Heuer’s flashiest 2023 novelties come courtesy of lab-grown diamonds. 
 
Last year, the watchmaker unveiled the Carrera Plasma timepiece, which featured diamonds grown via the chemical-vapor deposition process to create a unique polycrystalline diamond dial and a diamond crown.
 
The new TAG Heuer Carrera Plasma ups the drama with unique trapezoid-shaped lab-grown diamonds adorning the matte black sandblasted anodized aluminum case, bezel, and bracelet. 

20230405_TAGHeuer-Carrera-Plasma.jpg
The new TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon

The 44 mm case features 48 diamonds weighing a total of 4.3 carats, the bezel 26 diamonds weighing a total of 1.9 carats, and the bracelet 34 weighing a total of 1.9 carats. 
 
Like its predecessor, the crown is set with a single 2.5-carat diamond and the dial features polycrystalline diamond plates weighing a cumulative 4.9 carats. 
 
The Carrera Plasma is powered by the Calibre Heuer 02 Tourbillon Nanograph. The tourbillon can be viewed at the 6 o’clock subdial.  
 
The watch will be available in September. 

20230405_TAGHeuer-Carrera-pinkdiamond.jpg
TAG Heuer Carrera Plasma Diamant d’Avant-Garde with white and pink lab-grown diamonds

Expanding its lab-grown diamond repertoire, TAG Heuer threw pink lab-growns into the mix with the new Carrera Plasma 36 mm timepiece, marking the first time the watchmaker has utilized colored lab-grown diamonds.
 
This Carrera Plasma has a polycrystalline diamond dial and diamond hour markers like last year’s model, but this time the diamond crown is a pink diamond. 
 
Another pink diamond accents the dial. The stainless steel 36 mm case is on a black leather strap. 
 
Moving away from all the new and updated Carrera timepieces is the Aquaracer Professional 200, available in two color variants, both with 18-karat gold cases and bezels. 

20230405_TAGHeuer-Carrera-Aquaracer1.jpg
There are two new 18-karat gold versions of the Aquaracer Professional 200. Pictured is the blue and yellow gold variant.

The rose gold edition has a black dial with bronze-tinted gray center, while the yellow gold version has a blue dial. The dials have applied, golden-edged hour markers with SuperLumiNova for low-light visibility. 
 
Powered by the new Calibre TH31-00 with 80-hour power reserve, these watches are intended for hardiness and sport despite their luxurious gold materials. The sapphire case back is edged in titanium and rubber straps complete the sporty feel. 

20230405_TAGHeuer-Carrera-Aquaracer2.jpg
There are also mixed metal additions to the Aquaracer Professional 200 timepiece, available in two color ways and two case sizes.

Finally, the Aquaracer collection gets its first bi-color model with the introduction of four stainless steel and 18-karat gold models in both 40 mm and 30 mm sizes.
 
These versions of the Aquaracer Professional 200 feature a blue dial with yellow gold bezel and crown and stainless steel case; and black and gray dial with rose gold bezel and crown and stainless steel case.
 
The hours are accented with diamonds. 
 
The 40 mm versions are powered by the Calibre 5 Automatic movement, while the 30 mm editions are powered by the Calibre 9 Automatic movement.
 

The Latest

Diamonds Direct Atlanta store
MajorsJul 26, 2024
Diamonds Direct Opens Store in Atlanta

It’s the Signet-owned banner’s first location in Georgia.

Bea Bongiasca’s Double Loop Earrings
TrendsJul 26, 2024
Piece of the Week: Bea Bongiasca’s ‘Double Loop’ Earrings

Commemorate “brat summer” with these green hoops.

Stock image of Providence, Rhode Island, skyline
EditorsJul 26, 2024
Out & About: A Dispatch from the Nation’s Smallest State

Editor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Supplier BulletinJul 25, 2024
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Sponsored by Gemological Institute of America

Weekly QuizJul 25, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Amazon package outside door
TechnologyJul 25, 2024
Amazon, BBB Sue Website Allegedly Peddling Fake Reviews

They claim ReviewServiceUSA.com was selling both positive and negative reviews of products and businesses.

De Beers’ Venetia diamond mine
SourcingJul 25, 2024
De Beers’ H1 Revenue Falls 21% in ‘Weak’ Market

Lab-grown diamond sales in the United States and ongoing economic challenges in China are impacting natural diamond demand.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

IndependentsJul 25, 2024
Store Designer Ruth Mellergaard Dies

A longtime member of IJO, she’s remembered for her passion for design, learning, and environmentalism.

Pomellato Malachite Pom Pom Dot bracelet
FinancialsJul 25, 2024
Boucheron, Pomellato Post Double-Digit Growth in Q2

The gains come amid a tough time for parent company Kering, which saw sales slide 11 percent in the first half of the year.

Shane Co. and the Kids in Need foundation logo
MajorsJul 25, 2024
Shane Co. Partners With Kids In Need Foundation to Donate 7,200 Backpacks

The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.

Bulgari high jewelry campaign
FinancialsJul 24, 2024
LVMH’s First-Half Jewelry, Watch Sales Dip 5%

Tiffany & Co. is focusing on its “iconic” collections while the company has made changes at the top at TAG Heuer and Hublot.

Chaumet Paris 2024 Olympics medals
MajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High Jewelry

The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.

Jewelers Mutual and Union Life and Casualty logos
MajorsJul 24, 2024
Jewelers Mutual Acquires Pawnbroker Insurance Provider

Union Life & Casualty will join JM Insurance Agency Partners, expanding the provider’s pawnbroker coverage.

Bradlei Smith
MajorsJul 24, 2024
Ben Bridge Announces 2024 Lonia Tate Scholarship Winner

Los Angeles-based Bradlei Smith was selected for this year’s award.

National Jeweler columnist Peter Smith
ColumnistsJul 23, 2024
Peter Smith: The Case for Optimism in Sales

In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.

De Beers rough diamond display
SourcingJul 23, 2024
De Beers’ Production Drops 15% in Q2

The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.

Long’s Jewelers giveaway promo
IndependentsJul 23, 2024
Long’s Jewelers Is Giving Away a Luxury Cape Cod Vacation

The giveaway is part of the New England jeweler’s summer bridal event.

Sophia Moreno-Bunge of Isa Isa modeling Guzema’s Hidden Beauty collection
CollectionsJul 23, 2024
Guzema Debuts ‘Flower Power’ Campaign

The ad features three celebrity florists creating floral sculptures while wearing jewelry by Guzema.

Tresia Shituula, Monkgogi Moshaga, Mohamed Samu
Policies & IssuesJul 23, 2024
Diamonds Do Good Announces Its 2024 Entrepreneurship Grant Winners

The grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.

Ghazi “Gus” Michel Osta
CrimeJul 22, 2024
Florida Jeweler Shot, Killed Following Argument With Customer

Ghazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.

Elyssa Jenkins-Perez and Effie Marinos
Policies & IssuesJul 22, 2024
JVC’s Elyssa Jenkins-Pérez Joins RJC

The organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.

Karen Rentmeesters
SourcingJul 22, 2024
AWDC Names Karen Rentmeesters as CEO

Rentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.

Brian and Jessie Mann
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70

Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.

Tudor store in Denver
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor Boutique

The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.

Messika’s So Move Max Necklace
CollectionsJul 19, 2024
Piece of the Week: Messika’s ‘So Move Max’ Necklace

Dance all night long with the “So Move Max” set’s necklace.

Etsy billboard rendering in NYC
MajorsJul 18, 2024
New Etsy Campaign Prioritizes Creators Amid Backlash

Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy