Watches

TAG Heuer Introduces Pink Lab-Grown Diamonds at Watches & Wonders

WatchesApr 05, 2023

TAG Heuer Introduces Pink Lab-Grown Diamonds at Watches & Wonders

More lab-grown diamond offerings and lots of new Carreras for the timepiece’s 60th anniversary debuted in Geneva.

20230405_TAGHeuer-Carrera-pinkdiamond.jpg
TAG Heuer released two new Carrera Plasma Diamant d’Avant-Garde timepieces featuring lab-grown diamonds at Watches and Wonders 2023. This one is its first foray into colored lab-grown diamonds.
Geneva—Colorful dials, new movements, and more lab-grown diamonds were some of the updates to TAG Heuer’s popular Carrera series of timepieces. 
 
Introduced in 1963, the TAG Heuer Carrera marks its 60th anniversary this year with two new models, the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon, each with a unique “glassbox” effect. 
 
20230405_TAGHeuer-Carrera-Chronograph.jpg
The new TAG Heuer Carrera Chronograph comes in two color variants. Pictured is what the watchmaker calls its “reverse panda” style, an allusion to past Heuer Carreras with contrasting black dials and silver or white cases and subdials.

The TAG Heuer Carrera Chronograph is equipped with a 39 mm stainless steel case. A sapphire crystal encapsulating the dial is similar to the domed hesalite crystals used on the Heuer Carrera watches of the 1970s, but now running over the tachymeter scale on the dial’s edge for a seamless feel.
 
This feature is both an aesthetic choice and a functional one, allowing for the tachymeter to be read from more angles, the watchmaker said.
 
One model has a blue dial and blue calfskin leather strap, while the other is what TAG Heuer calls “reverse panda,” a nickname for black dial watches with white or silver subdials. Some of the brand’s most important Heuer Carrera watches from the 1960s had reverse panda dials.  
 
This black dial edition has a black perforated calfskin leather strap. 

20230405_TAGHeuer-Carrera-Chronograph-closeup.jpg
A close-up of the TAG Heuer Carrera Chronograph blue dial version shows the “glassbox” effect of the dome-like sapphire crystal that covers the dial and tachymeter, extending to the case’s edge.

Each is powered by the new in-house automatic chronograph caliber TH20-00 movement, an update of the Heuer 02, which is visible through the crystal case back. 
 
Previous versions charged the movement’s mainspring when the rotor moved in a counterclockwise direction, but the new movement has an oscillating weight that allows for bidirectional winding. 
 
This equates to faster and more reliable winding, improved precision, and ensures the watch runs closer to its 80-hour maximum power reserve, the watchmaker explained. 

20230405_TAGHeuer-Carrera-Chronograph-Tourbillon.jpg
The TAG Heuer Carrera Chronograph Tourbillon

The TAG Heuer Carrera Chronograph Tourbillon differs from the Carrera Chronograph with its tourbillon cage visible at the 6 o’clock aperture.
 
Created more than 200 years ago, a tourbillon remains one of watchmaking’s most complex movements, TAG Heuer noted, as its continuously rotating cage surrounds the escapement to counteract gravity’s influence on the mechanical movement. 
 
The timepiece is powered by in-house tourbillon movement TH20-09. It also boasts a chronograph function and 65-hour power reserve. 

 Related stories will be right here … 

Like the TH20-00 movement, the TH20-09 offers bidirectional winding. 
 
The TAG Heuer Carrera Chronograph Tourbillon has a stainless steel 42 mm case; blue dial with high-contrast, silver-ringed subdials; blue calfskin leather strap; and sapphire case back showcasing the movement.
 
Like the TAG Heuer Carrera Chronograph, the domed sapphire crystal covering the dial extends over the dial edge and onto the case, creating a “glassbox” effect. 

20230405_TAGHeuer-Carrera-Chronograph42.jpg
The TAG Heuer Carrera Chronograph 42’s orange ombre detailing on the dial is an ode to speed and racing.

Not to be confused with the aforementioned new TAG Heuer Carrera Chronograph, the TAG Heuer Carrera Chronograph 42 has similar features but an entirely different look. 
 
A distinctive orange gradient accents the dial, available in black with black calfskin strap or blue with blue calfskin strap. Both models have 42 mm diameter polished steel cases. 
 
Powered by the Calibre Heuer 02 automatic movement, the dials showcase a minute chronograph counter subdial at 3 o’clock, hour chronograph counter subdial at 9 o’clock, and second indicator at 6 o’clock. 
 
Ergonomic chronograph pump pushers are positioned at the 2 o’clock and 4 o’clock positions. 

20230405_TAGHeuer-Carrera-Date36.jpg
The new TAG Heuer Carrera Date 36 in three of its four new dial colors.

A new slimmer version of the Carrera Date watch with redesigned crown and bracelet makes it more comfortable, the watchmaker said.
 
The new TAG Heuer Carrera Date 36 has a 36 mm stainless steel case and is available in four dial colors: deep blue, pastel green, warm silver, and bright pink. 
 
It streamlined silhouette is 2 mm thinner than its predecessor, making it lower profile. The crown sits closer to the case edge and the three-link bracelet is more tapered to the round case. 
 
Powered by the new Calibre 7 Automatic movement, it features a 56-hour power reserve, compared to the Calibre 5 Automatic, which has a 38-hour power reserve. The Calibre 7 offers a date window at 6 o’clock. 
 
TAG Heuer’s flashiest 2023 novelties come courtesy of lab-grown diamonds. 
 
Last year, the watchmaker unveiled the Carrera Plasma timepiece, which featured diamonds grown via the chemical-vapor deposition process to create a unique polycrystalline diamond dial and a diamond crown.
 
The new TAG Heuer Carrera Plasma ups the drama with unique trapezoid-shaped lab-grown diamonds adorning the matte black sandblasted anodized aluminum case, bezel, and bracelet. 

20230405_TAGHeuer-Carrera-Plasma.jpg
The new TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon

The 44 mm case features 48 diamonds weighing a total of 4.3 carats, the bezel 26 diamonds weighing a total of 1.9 carats, and the bracelet 34 weighing a total of 1.9 carats. 
 
Like its predecessor, the crown is set with a single 2.5-carat diamond and the dial features polycrystalline diamond plates weighing a cumulative 4.9 carats. 
 
The Carrera Plasma is powered by the Calibre Heuer 02 Tourbillon Nanograph. The tourbillon can be viewed at the 6 o’clock subdial.  
 
The watch will be available in September. 

20230405_TAGHeuer-Carrera-pinkdiamond.jpg
TAG Heuer Carrera Plasma Diamant d’Avant-Garde with white and pink lab-grown diamonds

Expanding its lab-grown diamond repertoire, TAG Heuer threw pink lab-growns into the mix with the new Carrera Plasma 36 mm timepiece, marking the first time the watchmaker has utilized colored lab-grown diamonds.
 
This Carrera Plasma has a polycrystalline diamond dial and diamond hour markers like last year’s model, but this time the diamond crown is a pink diamond. 
 
Another pink diamond accents the dial. The stainless steel 36 mm case is on a black leather strap. 
 
Moving away from all the new and updated Carrera timepieces is the Aquaracer Professional 200, available in two color variants, both with 18-karat gold cases and bezels. 

20230405_TAGHeuer-Carrera-Aquaracer1.jpg
There are two new 18-karat gold versions of the Aquaracer Professional 200. Pictured is the blue and yellow gold variant.

The rose gold edition has a black dial with bronze-tinted gray center, while the yellow gold version has a blue dial. The dials have applied, golden-edged hour markers with SuperLumiNova for low-light visibility. 
 
Powered by the new Calibre TH31-00 with 80-hour power reserve, these watches are intended for hardiness and sport despite their luxurious gold materials. The sapphire case back is edged in titanium and rubber straps complete the sporty feel. 

20230405_TAGHeuer-Carrera-Aquaracer2.jpg
There are also mixed metal additions to the Aquaracer Professional 200 timepiece, available in two color ways and two case sizes.

Finally, the Aquaracer collection gets its first bi-color model with the introduction of four stainless steel and 18-karat gold models in both 40 mm and 30 mm sizes.
 
These versions of the Aquaracer Professional 200 feature a blue dial with yellow gold bezel and crown and stainless steel case; and black and gray dial with rose gold bezel and crown and stainless steel case.
 
The hours are accented with diamonds. 
 
The 40 mm versions are powered by the Calibre 5 Automatic movement, while the 30 mm editions are powered by the Calibre 9 Automatic movement.
 

The Latest

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Weekly QuizOct 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Reba McEntire belt buckle
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s Auctions

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

The entrance to The Plumb Club pavilion at JCK Las Vegas
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures Mount

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Woman wearing Blue Nile Royal Asscher jewelry
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond Beauty

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

Audemars Piguet Risoud Eclipse Necklace
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Juan Morales and Joseph Nicosia
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEO

As part of the transition, Joseph Nicosia has stepped into the role of COO.

American Gem Trade Association logo
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards Entries

Participants now have until Oct. 14 to complete their submissions.

Stock image a police car
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-Grabs

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

The Retail Smiths Principal Partner Sherry Smith
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

Molly Stillman @fashionveggie, Beth Jones @bjonesstyle, Helene Cortez @cortezhelene, and Haley Jordan @haleyjordan12 
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ Campaign

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

Bryan Cowan and Tom Schwartz
MajorsOct 06, 2026
Frederick Goldman Names COO, CMO

FGI President John Orrico is also leaving the company after more than 13 years.

JIS Miami fall
Events & AwardsOct 06, 2026
JIS Fall Returns to Miami

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

Gahcho Kue rough diamonds
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho Kué

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

Tiffany gold cat pin Sandy Lerner
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner Auction

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

Sorellina Postscript Collection Campaign Imagery of Paper Plane Pendant
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ Collection

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

Bruce Bridges CIBJO
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO Board

The AGTA president was elected for a two-year term on the board of directors.

Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

Pandora facility Vietnam front view
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in Vietnam

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy