WatchesMar 29, 2023
See All the New Patek Philippe Watches for 2023WatchesMar 30, 2023
At Watches & Wonders, a $20M Watch Makes Its Debut
Jacob & Co.’s new “Billionaire” timepiece features more than 200 carats of yellow diamonds.
At Watches & Wonders Geneva 2023, Jacob & Co. introduced its latest “Billionaire” watch, the “Billionaire Timeless Treasure” set with nearly 217 carats of yellow diamonds.
Geneva—Jacob & Co.’s newest wristwatch will cost you a cool $20 million.
Unveiled at a special event on the first day of Watches & Wonders Geneva, happening now, the “Billionaire Timeless Treasure” features 216.89 carats of fancy yellow and fancy intense yellow Asscher-cut diamonds.
It took the company three-and-a-half years to acquire the stones necessary for the Billionaire Timeless Treasure. A total of 880 carats of rough yellow diamonds were cut to the nearly 217 carats utilized in the final product.
Even the skeleton tourbillion movement has some bling, with its 57 yellow baguette-cut diamonds.
“We browsed the entire world for three-and-a-half years in search of an unprecedented number of perfect gems,” Jacob & Co. CEO Benjamin Arabov said.
“We gathered them here, in our Geneva headquarters, where each one was scrutinized at rough stage, at cut stage, before and after setting. The incredible work done by our gem setters happened entirely here, in Geneva. We’ve combined our expertise in high jewelry with our skills in high watchmaking and used our drive to achieve what has never been done before.”
The Billionaire Timeless Treasure is the first Jacob & Co. “Billionaire” watch rendered in colored diamonds.
The style first launched in 2015 as a bespoke piece and, like its newest model, took years to produce.
Priced at $18 million, it featured 239 emerald-cut diamonds and Jacob & Co.’s signature skeleton tourbillon also utilized in the Billionaire Timeless Treasure.
Billionaire II featured 424 diamonds totaling 161 carats. For the first time, Jacob & Co. included baguette-cut diamonds on the movement, which is repeated in the Billionaire Timeless Treasure.
Another version of the Billionaire featured 714 white baguette-cut diamonds and was offered in a limited edition of 18 timepieces, while an additional style had 134 rubies set on the flange, movement, and crown.
In 2021, Jacob & Co. introduced Billionaire Ashoka, then Billionaire Ashoka Smaller, with a smaller case and bracelet but no shortage of diamonds. It featured 480 Ashoka-cut diamonds totaling more than 100 carats and was released in a limited edition of 18.
Jacob & Co. said the Billionaire Timeless Treasure required a team of 10 to acquire, sort, and cut the gemstones, with the largest diamonds in the final timepiece weighing as much as 2.5 carats.
An additional group of 15 people worked to craft the yellow gold watch structure, set the gems in an invisible style, and encase the watch movement.
Unveiled at a special event on the first day of Watches & Wonders Geneva, happening now, the “Billionaire Timeless Treasure” features 216.89 carats of fancy yellow and fancy intense yellow Asscher-cut diamonds.
It took the company three-and-a-half years to acquire the stones necessary for the Billionaire Timeless Treasure. A total of 880 carats of rough yellow diamonds were cut to the nearly 217 carats utilized in the final product.
Even the skeleton tourbillion movement has some bling, with its 57 yellow baguette-cut diamonds.
“We browsed the entire world for three-and-a-half years in search of an unprecedented number of perfect gems,” Jacob & Co. CEO Benjamin Arabov said.
“We gathered them here, in our Geneva headquarters, where each one was scrutinized at rough stage, at cut stage, before and after setting. The incredible work done by our gem setters happened entirely here, in Geneva. We’ve combined our expertise in high jewelry with our skills in high watchmaking and used our drive to achieve what has never been done before.”
The Billionaire Timeless Treasure is the first Jacob & Co. “Billionaire” watch rendered in colored diamonds.
The style first launched in 2015 as a bespoke piece and, like its newest model, took years to produce.
Priced at $18 million, it featured 239 emerald-cut diamonds and Jacob & Co.’s signature skeleton tourbillon also utilized in the Billionaire Timeless Treasure.
Billionaire II featured 424 diamonds totaling 161 carats. For the first time, Jacob & Co. included baguette-cut diamonds on the movement, which is repeated in the Billionaire Timeless Treasure.
Another version of the Billionaire featured 714 white baguette-cut diamonds and was offered in a limited edition of 18 timepieces, while an additional style had 134 rubies set on the flange, movement, and crown.
In 2021, Jacob & Co. introduced Billionaire Ashoka, then Billionaire Ashoka Smaller, with a smaller case and bracelet but no shortage of diamonds. It featured 480 Ashoka-cut diamonds totaling more than 100 carats and was released in a limited edition of 18.
Jacob & Co. said the Billionaire Timeless Treasure required a team of 10 to acquire, sort, and cut the gemstones, with the largest diamonds in the final timepiece weighing as much as 2.5 carats.
An additional group of 15 people worked to craft the yellow gold watch structure, set the gems in an invisible style, and encase the watch movement.
The Billionaire Timeless Treasure features a frame of tsavorite garnets around the dial in addition to all the yellow diamonds. It is priced at $20 million.
The JCAM39 skeleton movement powers the watch.
“It all seemed impossible,” Head of Gemology Watch Production Seraina Wicht said.
“One, to lay our hands on so many gems of so rare a color and so large. Two, to have all gems meet our demands at the rough, pre-cut stage. Three, to maintain color consistence after cutting. And four, to cut every single one of them so they would fit into their designated place, their little bed of yellow gold. Jacob & Co. challenged itself like never before.”
Wicht said the rarity of yellow diamonds in comparison to white was part of the challenge, with parcels of only a few stones maximum trickling in at a time. Often the team went weeks without receiving a single diamond that was up to their standards.
Additionally, Asscher-cut diamonds have 57 facets and require larger rough diamonds than the average brilliant cut, Wicht noted.
Ultimately, the largest yellow diamonds went to the watch’s case, with 46 stones totaling 55.15 carats.
The large amount of waste from the 880 carats of rough diamonds was due to the need to precisely match each stone’s color, the company explained.
Adding to the colorful story is an array of 76 tsavorite garnets framing the clear dial that reveals the caliber JCAM39 skeleton movement.
The garnets were custom cut into emerald and kite shapes.
Editors' Picks
Sponsored by
More on Watches
The Latest
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
