WatchesMar 29, 2023
See All the New Patek Philippe Watches for 2023WatchesMar 30, 2023
At Watches & Wonders, a $20M Watch Makes Its Debut
Jacob & Co.’s new “Billionaire” timepiece features more than 200 carats of yellow diamonds.
At Watches & Wonders Geneva 2023, Jacob & Co. introduced its latest “Billionaire” watch, the “Billionaire Timeless Treasure” set with nearly 217 carats of yellow diamonds.
Geneva—Jacob & Co.’s newest wristwatch will cost you a cool $20 million.
Unveiled at a special event on the first day of Watches & Wonders Geneva, happening now, the “Billionaire Timeless Treasure” features 216.89 carats of fancy yellow and fancy intense yellow Asscher-cut diamonds.
It took the company three-and-a-half years to acquire the stones necessary for the Billionaire Timeless Treasure. A total of 880 carats of rough yellow diamonds were cut to the nearly 217 carats utilized in the final product.
Even the skeleton tourbillion movement has some bling, with its 57 yellow baguette-cut diamonds.
“We browsed the entire world for three-and-a-half years in search of an unprecedented number of perfect gems,” Jacob & Co. CEO Benjamin Arabov said.
“We gathered them here, in our Geneva headquarters, where each one was scrutinized at rough stage, at cut stage, before and after setting. The incredible work done by our gem setters happened entirely here, in Geneva. We’ve combined our expertise in high jewelry with our skills in high watchmaking and used our drive to achieve what has never been done before.”
The Billionaire Timeless Treasure is the first Jacob & Co. “Billionaire” watch rendered in colored diamonds.
The style first launched in 2015 as a bespoke piece and, like its newest model, took years to produce.
Priced at $18 million, it featured 239 emerald-cut diamonds and Jacob & Co.’s signature skeleton tourbillon also utilized in the Billionaire Timeless Treasure.
Billionaire II featured 424 diamonds totaling 161 carats. For the first time, Jacob & Co. included baguette-cut diamonds on the movement, which is repeated in the Billionaire Timeless Treasure.
Another version of the Billionaire featured 714 white baguette-cut diamonds and was offered in a limited edition of 18 timepieces, while an additional style had 134 rubies set on the flange, movement, and crown.
In 2021, Jacob & Co. introduced Billionaire Ashoka, then Billionaire Ashoka Smaller, with a smaller case and bracelet but no shortage of diamonds. It featured 480 Ashoka-cut diamonds totaling more than 100 carats and was released in a limited edition of 18.
Jacob & Co. said the Billionaire Timeless Treasure required a team of 10 to acquire, sort, and cut the gemstones, with the largest diamonds in the final timepiece weighing as much as 2.5 carats.
An additional group of 15 people worked to craft the yellow gold watch structure, set the gems in an invisible style, and encase the watch movement.
Unveiled at a special event on the first day of Watches & Wonders Geneva, happening now, the “Billionaire Timeless Treasure” features 216.89 carats of fancy yellow and fancy intense yellow Asscher-cut diamonds.
It took the company three-and-a-half years to acquire the stones necessary for the Billionaire Timeless Treasure. A total of 880 carats of rough yellow diamonds were cut to the nearly 217 carats utilized in the final product.
Even the skeleton tourbillion movement has some bling, with its 57 yellow baguette-cut diamonds.
“We browsed the entire world for three-and-a-half years in search of an unprecedented number of perfect gems,” Jacob & Co. CEO Benjamin Arabov said.
“We gathered them here, in our Geneva headquarters, where each one was scrutinized at rough stage, at cut stage, before and after setting. The incredible work done by our gem setters happened entirely here, in Geneva. We’ve combined our expertise in high jewelry with our skills in high watchmaking and used our drive to achieve what has never been done before.”
The Billionaire Timeless Treasure is the first Jacob & Co. “Billionaire” watch rendered in colored diamonds.
The style first launched in 2015 as a bespoke piece and, like its newest model, took years to produce.
Priced at $18 million, it featured 239 emerald-cut diamonds and Jacob & Co.’s signature skeleton tourbillon also utilized in the Billionaire Timeless Treasure.
Billionaire II featured 424 diamonds totaling 161 carats. For the first time, Jacob & Co. included baguette-cut diamonds on the movement, which is repeated in the Billionaire Timeless Treasure.
Another version of the Billionaire featured 714 white baguette-cut diamonds and was offered in a limited edition of 18 timepieces, while an additional style had 134 rubies set on the flange, movement, and crown.
In 2021, Jacob & Co. introduced Billionaire Ashoka, then Billionaire Ashoka Smaller, with a smaller case and bracelet but no shortage of diamonds. It featured 480 Ashoka-cut diamonds totaling more than 100 carats and was released in a limited edition of 18.
Jacob & Co. said the Billionaire Timeless Treasure required a team of 10 to acquire, sort, and cut the gemstones, with the largest diamonds in the final timepiece weighing as much as 2.5 carats.
An additional group of 15 people worked to craft the yellow gold watch structure, set the gems in an invisible style, and encase the watch movement.
The Billionaire Timeless Treasure features a frame of tsavorite garnets around the dial in addition to all the yellow diamonds. It is priced at $20 million.
The JCAM39 skeleton movement powers the watch.
“It all seemed impossible,” Head of Gemology Watch Production Seraina Wicht said.
“One, to lay our hands on so many gems of so rare a color and so large. Two, to have all gems meet our demands at the rough, pre-cut stage. Three, to maintain color consistence after cutting. And four, to cut every single one of them so they would fit into their designated place, their little bed of yellow gold. Jacob & Co. challenged itself like never before.”
Wicht said the rarity of yellow diamonds in comparison to white was part of the challenge, with parcels of only a few stones maximum trickling in at a time. Often the team went weeks without receiving a single diamond that was up to their standards.
Additionally, Asscher-cut diamonds have 57 facets and require larger rough diamonds than the average brilliant cut, Wicht noted.
Ultimately, the largest yellow diamonds went to the watch’s case, with 46 stones totaling 55.15 carats.
The large amount of waste from the 880 carats of rough diamonds was due to the need to precisely match each stone’s color, the company explained.
Adding to the colorful story is an array of 76 tsavorite garnets framing the clear dial that reveals the caliber JCAM39 skeleton movement.
The garnets were custom cut into emerald and kite shapes.
More on Watches
The Latest
AuctionsNov 13, 2026
Historic ‘Romanov Sapphire’ Achieves $4.9M at Sotheby’sThe 197-carat Russian Crown jewel was the leading lot of Sotheby's white-glove Royal & Noble Jewels sale this week.
CollectionsNov 13, 2026
Maison Marcelle’s Bracelet Flows Like FabricThe “Équation” bracelet, our Piece of the Week, was built via 24 gold modules assembled into a piece that feels like fabric on the wrist.
IndependentsNov 13, 2026
Texas Jeweler to Close After 111 YearsAlter’s Gem Jewelry in Beaumont, Texas, is closing as Brian and Lori Alter retire to spend more time with family.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
Events & AwardsNov 13, 2026
Tiffany & Co., CFDA Unveil Second Jewelry Designer Award Finalists Five finalists have been chosen for the Tiffany & Co. x CFDA Jewelry Designer Award’s second cycle.
Weekly QuizNov 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 12, 2026
1 of 7 Men Charged in $100M Brinks Heist to Plead GuiltyThree of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.
AuctionsNov 12, 2026
24-Carat ‘Bulgari Pink’ Diamond Sells for $14.8MUnseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
IndependentsNov 12, 2026
Greenberg’s Jewelers Welcomes New Fourth-Generation MembersThe next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.
Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look NaturalThe 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
