WatchesApr 06, 2022
See 5 New Tudor Watches for 2022WatchesApr 11, 2022
TAG Heuer Unveils Timepiece with Lab-Grown Diamonds
The Swiss watchmaker takes advantage of the technology’s unique capabilities in the Carrera Plasma.
The TAG Heuer Carrera Plasma features lab-grown diamonds, including an entirely diamond crown at 3 o’clock.
Geneva—TAG Heuer has entered the lab-grown diamond game.
Capping off its 2022 Watches & Wonders Geneva debuts is the new Carrera Plasma timepiece, which utilizes diamonds grown via the chemical vapor deposition process, or what TAG is marketing to consumers as “Diamant d’Avant-Garde.”
“Chemical vapor deposition (CVD) technology, which we refer to as ‘Diamant d’Avant-Garde’ at TAG Heuer, enables us to explore the versatility of carbon in the form of lab-grown diamonds—to create a stunning timepiece where diamonds are used in very unique shapes and textures,” explained TAG Heuer and LVMH Watches and Jewelry Division Chief Innovation Officer Edouard Mignon.
“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers, and engineers.”
The Carrera Plasma features CVD-grown diamonds from manufacturers Lusix, Capsoul, and Diamaze.
The stones feature most creatively in two areas. The first is the polycrystalline diamond dial, in which diamond crystals are grown as one entity on a specially created plate, an effect that isn’t naturally occurring. The total plate diamond weight is about 3.9 carats.
It creates a sparkling visual effect across the entire dial.
There are also two black polycrystalline diamond plates at the 3 o’clock minute chronograph counter and the 9 o’clock chronograph hours counter.
Baguette-cut diamonds (also lab-grown) mark the hours.
Another unique lab-grown diamond aspect is the diamond crown at 3 o’clock. The entire element is a uniquely crown-shaped 2.5-carat diamond, made by the start-up Capsoul.
The 44 mm timepiece has a lightweight watchcase rendered in sandblasted anodized aluminum. It has a black ceramic polished bezel.
The Carrera Plasma is powered by the H02 Tourbillon Nanograph movement. The in-house automatic chronograph is Swiss-made with a 65-hour power reserve.
In total, the Carrera Plasma features 11.7 carats of lab-grown diamonds from the dial, hour markers, crown, and 48 baguette-cut diamonds set in the case.
This novelty is a showpiece for innovation, but don’t expect to see it in stores—there’s only one edition, and it’s priced at approximately $375,000.
Related stories will be right here …
Capping off its 2022 Watches & Wonders Geneva debuts is the new Carrera Plasma timepiece, which utilizes diamonds grown via the chemical vapor deposition process, or what TAG is marketing to consumers as “Diamant d’Avant-Garde.”
“Chemical vapor deposition (CVD) technology, which we refer to as ‘Diamant d’Avant-Garde’ at TAG Heuer, enables us to explore the versatility of carbon in the form of lab-grown diamonds—to create a stunning timepiece where diamonds are used in very unique shapes and textures,” explained TAG Heuer and LVMH Watches and Jewelry Division Chief Innovation Officer Edouard Mignon.
“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers, and engineers.”
The Carrera Plasma features CVD-grown diamonds from manufacturers Lusix, Capsoul, and Diamaze.
The stones feature most creatively in two areas. The first is the polycrystalline diamond dial, in which diamond crystals are grown as one entity on a specially created plate, an effect that isn’t naturally occurring. The total plate diamond weight is about 3.9 carats.
It creates a sparkling visual effect across the entire dial.
The Carrera Plasma
There are also two black polycrystalline diamond plates at the 3 o’clock minute chronograph counter and the 9 o’clock chronograph hours counter.
Baguette-cut diamonds (also lab-grown) mark the hours.
Another unique lab-grown diamond aspect is the diamond crown at 3 o’clock. The entire element is a uniquely crown-shaped 2.5-carat diamond, made by the start-up Capsoul.
The 44 mm timepiece has a lightweight watchcase rendered in sandblasted anodized aluminum. It has a black ceramic polished bezel.
The Carrera Plasma is powered by the H02 Tourbillon Nanograph movement. The in-house automatic chronograph is Swiss-made with a 65-hour power reserve.
In total, the Carrera Plasma features 11.7 carats of lab-grown diamonds from the dial, hour markers, crown, and 48 baguette-cut diamonds set in the case.
This novelty is a showpiece for innovation, but don’t expect to see it in stores—there’s only one edition, and it’s priced at approximately $375,000.
More on Watches
The Latest
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform ZolaThe pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
