WatchesApr 06, 2022
See 5 New Tudor Watches for 2022WatchesApr 11, 2022
TAG Heuer Unveils Timepiece with Lab-Grown Diamonds
The Swiss watchmaker takes advantage of the technology’s unique capabilities in the Carrera Plasma.
The TAG Heuer Carrera Plasma features lab-grown diamonds, including an entirely diamond crown at 3 o’clock.
Geneva—TAG Heuer has entered the lab-grown diamond game.
Capping off its 2022 Watches & Wonders Geneva debuts is the new Carrera Plasma timepiece, which utilizes diamonds grown via the chemical vapor deposition process, or what TAG is marketing to consumers as “Diamant d’Avant-Garde.”
“Chemical vapor deposition (CVD) technology, which we refer to as ‘Diamant d’Avant-Garde’ at TAG Heuer, enables us to explore the versatility of carbon in the form of lab-grown diamonds—to create a stunning timepiece where diamonds are used in very unique shapes and textures,” explained TAG Heuer and LVMH Watches and Jewelry Division Chief Innovation Officer Edouard Mignon.
“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers, and engineers.”
The Carrera Plasma features CVD-grown diamonds from manufacturers Lusix, Capsoul, and Diamaze.
The stones feature most creatively in two areas. The first is the polycrystalline diamond dial, in which diamond crystals are grown as one entity on a specially created plate, an effect that isn’t naturally occurring. The total plate diamond weight is about 3.9 carats.
It creates a sparkling visual effect across the entire dial.
There are also two black polycrystalline diamond plates at the 3 o’clock minute chronograph counter and the 9 o’clock chronograph hours counter.
Baguette-cut diamonds (also lab-grown) mark the hours.
Another unique lab-grown diamond aspect is the diamond crown at 3 o’clock. The entire element is a uniquely crown-shaped 2.5-carat diamond, made by the start-up Capsoul.
The 44 mm timepiece has a lightweight watchcase rendered in sandblasted anodized aluminum. It has a black ceramic polished bezel.
The Carrera Plasma is powered by the H02 Tourbillon Nanograph movement. The in-house automatic chronograph is Swiss-made with a 65-hour power reserve.
In total, the Carrera Plasma features 11.7 carats of lab-grown diamonds from the dial, hour markers, crown, and 48 baguette-cut diamonds set in the case.
This novelty is a showpiece for innovation, but don’t expect to see it in stores—there’s only one edition, and it’s priced at approximately $375,000.
Related stories will be right here …
Capping off its 2022 Watches & Wonders Geneva debuts is the new Carrera Plasma timepiece, which utilizes diamonds grown via the chemical vapor deposition process, or what TAG is marketing to consumers as “Diamant d’Avant-Garde.”
“Chemical vapor deposition (CVD) technology, which we refer to as ‘Diamant d’Avant-Garde’ at TAG Heuer, enables us to explore the versatility of carbon in the form of lab-grown diamonds—to create a stunning timepiece where diamonds are used in very unique shapes and textures,” explained TAG Heuer and LVMH Watches and Jewelry Division Chief Innovation Officer Edouard Mignon.
“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers, and engineers.”
The Carrera Plasma features CVD-grown diamonds from manufacturers Lusix, Capsoul, and Diamaze.
The stones feature most creatively in two areas. The first is the polycrystalline diamond dial, in which diamond crystals are grown as one entity on a specially created plate, an effect that isn’t naturally occurring. The total plate diamond weight is about 3.9 carats.
It creates a sparkling visual effect across the entire dial.
The Carrera Plasma
There are also two black polycrystalline diamond plates at the 3 o’clock minute chronograph counter and the 9 o’clock chronograph hours counter.
Baguette-cut diamonds (also lab-grown) mark the hours.
Another unique lab-grown diamond aspect is the diamond crown at 3 o’clock. The entire element is a uniquely crown-shaped 2.5-carat diamond, made by the start-up Capsoul.
The 44 mm timepiece has a lightweight watchcase rendered in sandblasted anodized aluminum. It has a black ceramic polished bezel.
The Carrera Plasma is powered by the H02 Tourbillon Nanograph movement. The in-house automatic chronograph is Swiss-made with a 65-hour power reserve.
In total, the Carrera Plasma features 11.7 carats of lab-grown diamonds from the dial, hour markers, crown, and 48 baguette-cut diamonds set in the case.
This novelty is a showpiece for innovation, but don’t expect to see it in stores—there’s only one edition, and it’s priced at approximately $375,000.
More on Watches
The Latest
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
MajorsDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in NamibiaThe company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
