WatchesApr 06, 2022
See 5 New Tudor Watches for 2022WatchesApr 11, 2022
TAG Heuer Unveils Timepiece with Lab-Grown Diamonds
The Swiss watchmaker takes advantage of the technology’s unique capabilities in the Carrera Plasma.
The TAG Heuer Carrera Plasma features lab-grown diamonds, including an entirely diamond crown at 3 o’clock.
Geneva—TAG Heuer has entered the lab-grown diamond game.
Capping off its 2022 Watches & Wonders Geneva debuts is the new Carrera Plasma timepiece, which utilizes diamonds grown via the chemical vapor deposition process, or what TAG is marketing to consumers as “Diamant d’Avant-Garde.”
“Chemical vapor deposition (CVD) technology, which we refer to as ‘Diamant d’Avant-Garde’ at TAG Heuer, enables us to explore the versatility of carbon in the form of lab-grown diamonds—to create a stunning timepiece where diamonds are used in very unique shapes and textures,” explained TAG Heuer and LVMH Watches and Jewelry Division Chief Innovation Officer Edouard Mignon.
“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers, and engineers.”
The Carrera Plasma features CVD-grown diamonds from manufacturers Lusix, Capsoul, and Diamaze.
The stones feature most creatively in two areas. The first is the polycrystalline diamond dial, in which diamond crystals are grown as one entity on a specially created plate, an effect that isn’t naturally occurring. The total plate diamond weight is about 3.9 carats.
It creates a sparkling visual effect across the entire dial.
There are also two black polycrystalline diamond plates at the 3 o’clock minute chronograph counter and the 9 o’clock chronograph hours counter.
Baguette-cut diamonds (also lab-grown) mark the hours.
Another unique lab-grown diamond aspect is the diamond crown at 3 o’clock. The entire element is a uniquely crown-shaped 2.5-carat diamond, made by the start-up Capsoul.
The 44 mm timepiece has a lightweight watchcase rendered in sandblasted anodized aluminum. It has a black ceramic polished bezel.
The Carrera Plasma is powered by the H02 Tourbillon Nanograph movement. The in-house automatic chronograph is Swiss-made with a 65-hour power reserve.
In total, the Carrera Plasma features 11.7 carats of lab-grown diamonds from the dial, hour markers, crown, and 48 baguette-cut diamonds set in the case.
This novelty is a showpiece for innovation, but don’t expect to see it in stores—there’s only one edition, and it’s priced at approximately $375,000.
Related stories will be right here …
Capping off its 2022 Watches & Wonders Geneva debuts is the new Carrera Plasma timepiece, which utilizes diamonds grown via the chemical vapor deposition process, or what TAG is marketing to consumers as “Diamant d’Avant-Garde.”
“Chemical vapor deposition (CVD) technology, which we refer to as ‘Diamant d’Avant-Garde’ at TAG Heuer, enables us to explore the versatility of carbon in the form of lab-grown diamonds—to create a stunning timepiece where diamonds are used in very unique shapes and textures,” explained TAG Heuer and LVMH Watches and Jewelry Division Chief Innovation Officer Edouard Mignon.
“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers, and engineers.”
The Carrera Plasma features CVD-grown diamonds from manufacturers Lusix, Capsoul, and Diamaze.
The stones feature most creatively in two areas. The first is the polycrystalline diamond dial, in which diamond crystals are grown as one entity on a specially created plate, an effect that isn’t naturally occurring. The total plate diamond weight is about 3.9 carats.
It creates a sparkling visual effect across the entire dial.
The Carrera Plasma
There are also two black polycrystalline diamond plates at the 3 o’clock minute chronograph counter and the 9 o’clock chronograph hours counter.
Baguette-cut diamonds (also lab-grown) mark the hours.
Another unique lab-grown diamond aspect is the diamond crown at 3 o’clock. The entire element is a uniquely crown-shaped 2.5-carat diamond, made by the start-up Capsoul.
The 44 mm timepiece has a lightweight watchcase rendered in sandblasted anodized aluminum. It has a black ceramic polished bezel.
The Carrera Plasma is powered by the H02 Tourbillon Nanograph movement. The in-house automatic chronograph is Swiss-made with a 65-hour power reserve.
In total, the Carrera Plasma features 11.7 carats of lab-grown diamonds from the dial, hour markers, crown, and 48 baguette-cut diamonds set in the case.
This novelty is a showpiece for innovation, but don’t expect to see it in stores—there’s only one edition, and it’s priced at approximately $375,000.
More on Watches
The Latest
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
TrendsSep 29, 2025
Amanda’s Style File: Ear FocusMove over neck mess, the ear story is the way to make a layering statement today.
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
