WatchesJan 12, 2023
LVMH Watch Week: See 6 New Watches From TAG Heuer WatchesFeb 09, 2023
The New TAG Heuer x Porsche Watch Celebrates Racing
The bright orange and black timepiece is a nod to the brands’ histories and shared love of motorsports.
The newly released TAG Heuer Carrera Chronograph x Porsche Orange Racing features a 44mm carbon case and the in-house Calibre Heuer 02, a 168-part movement manufactured at TAG Heuer’s Chevenez facility in Switzerland.
New York—TAG Heuer and Porsche have released their sixth timepiece collaboration.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing is a bold and bright celebration of the brands’ shared love of racing.
The timepiece is based on the TAG Heuer Carrera Sport Chronograph and is a follow up to the
TAG Heuer Carrera x Porsche Limited Edition.
It features the in-house Calibre Heuer 02, a 168-part movement manufactured at TAG Heuer’s Chevenez facility in Switzerland, which includes a column wheel and a vertical clutch.
It has a power reserve of 80 hours.
The design is inspired by Porsche’s aesthetic as well as the overall world of racing. According to TAG, the watchmaker chose the color orange to mirror the sparks made by the car’s wheels on the asphalt. The hue is also a nod to the color of fire, a symbol synonymous with speed.
The Porsche logo on the bezel is orange as is the lacquer on the crown, the graphic details on the dial, and the seconds hand.
The brightness of the orange is amplified by the contrasting black, present in different textures and finishes.
A look at the back of the new TAG Heuer Carrera Chronograph x Porsche Orange Racing watch
The 44mm case has a diamond-like carbon finish, a coating that gives it a deep, black color.
As in the 2021 and 2022 TAG Heuer Carrera x Porsche timepieces, this watch has a custom-designed oscillating weight, like the Porsche steering wheel.
The weight can be seen through the sapphire glass caseback. It has orange and black details and is labeled with “Porsche” and “TAG Heuer.”
The black calfskin strap features orange stitching similar to the seat upholstery of a Porsche car and is also a nod to the racing marks cars leave on the track at high speed.
“The TAG Heuer Carrera Chronograph x Porsche Orange Racing is all about the racing universe and represents the high performance and thrill of speed, values that we share deeply with TAG Heuer, and a fine example of our common mindset as we continue our exciting journey as partners,” said Robert Ader, chief marketing officer at Porsche AG.
The two companies have been connected through the motorsports world for about 70 years.
The Carrera Panamericana, a legendary and dangerous race, served as an inspiration to both brands.
When Porsche won the race in 1954, it named its most powerful model the “Carrera.” In 1963, Jack Heuer, the watch brand’s CEO at the time, named his new chronograph after the race.
“With such a strong heritage shared with Porsche in the racing field, we are excited to present a new watch that embodies every aspect of this incredible sport,” said TAG Heuer CEO Frédéric Arnault.
“It is also a nod to the history shared by TAG Heuer and Porsche – a history on which we continue to build. Together, with their expertise and creativity, our teams have created a bold and powerful timepiece encased in a sporty yet elegant design.”
The special edition watch is accompanied by co-branded black and orange packaging.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing retails for $7,050.
Released this month, the watch is available at TAG Heuer boutiques, the brand’s e-commerce websites, and at select retail partners.
More on Watches
The Latest
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and GrabsNine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.
IndependentsSep 16, 2026
Bromberg & Co. Names New PresidentMarlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal CatalogThe new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday SeasonThe program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
