WatchesJan 12, 2023
LVMH Watch Week: See 6 New Watches From TAG Heuer WatchesFeb 09, 2023
The New TAG Heuer x Porsche Watch Celebrates Racing
The bright orange and black timepiece is a nod to the brands’ histories and shared love of motorsports.
The newly released TAG Heuer Carrera Chronograph x Porsche Orange Racing features a 44mm carbon case and the in-house Calibre Heuer 02, a 168-part movement manufactured at TAG Heuer’s Chevenez facility in Switzerland.
New York—TAG Heuer and Porsche have released their sixth timepiece collaboration.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing is a bold and bright celebration of the brands’ shared love of racing.
The timepiece is based on the TAG Heuer Carrera Sport Chronograph and is a follow up to the
TAG Heuer Carrera x Porsche Limited Edition.
It features the in-house Calibre Heuer 02, a 168-part movement manufactured at TAG Heuer’s Chevenez facility in Switzerland, which includes a column wheel and a vertical clutch.
It has a power reserve of 80 hours.
The design is inspired by Porsche’s aesthetic as well as the overall world of racing. According to TAG, the watchmaker chose the color orange to mirror the sparks made by the car’s wheels on the asphalt. The hue is also a nod to the color of fire, a symbol synonymous with speed.
The Porsche logo on the bezel is orange as is the lacquer on the crown, the graphic details on the dial, and the seconds hand.
The brightness of the orange is amplified by the contrasting black, present in different textures and finishes.
A look at the back of the new TAG Heuer Carrera Chronograph x Porsche Orange Racing watch
The 44mm case has a diamond-like carbon finish, a coating that gives it a deep, black color.
As in the 2021 and 2022 TAG Heuer Carrera x Porsche timepieces, this watch has a custom-designed oscillating weight, like the Porsche steering wheel.
The weight can be seen through the sapphire glass caseback. It has orange and black details and is labeled with “Porsche” and “TAG Heuer.”
The black calfskin strap features orange stitching similar to the seat upholstery of a Porsche car and is also a nod to the racing marks cars leave on the track at high speed.
“The TAG Heuer Carrera Chronograph x Porsche Orange Racing is all about the racing universe and represents the high performance and thrill of speed, values that we share deeply with TAG Heuer, and a fine example of our common mindset as we continue our exciting journey as partners,” said Robert Ader, chief marketing officer at Porsche AG.
The two companies have been connected through the motorsports world for about 70 years.
The Carrera Panamericana, a legendary and dangerous race, served as an inspiration to both brands.
When Porsche won the race in 1954, it named its most powerful model the “Carrera.” In 1963, Jack Heuer, the watch brand’s CEO at the time, named his new chronograph after the race.
“With such a strong heritage shared with Porsche in the racing field, we are excited to present a new watch that embodies every aspect of this incredible sport,” said TAG Heuer CEO Frédéric Arnault.
“It is also a nod to the history shared by TAG Heuer and Porsche – a history on which we continue to build. Together, with their expertise and creativity, our teams have created a bold and powerful timepiece encased in a sporty yet elegant design.”
The special edition watch is accompanied by co-branded black and orange packaging.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing retails for $7,050.
Released this month, the watch is available at TAG Heuer boutiques, the brand’s e-commerce websites, and at select retail partners.
More on Watches
The Latest
SourcingOct 02, 2023
De Beers, Botswana One Step Closer to Finalizing Agreement The two have signed “heads of terms” for the tentative 10-year sales agreement they reached in June.
IndependentsOct 02, 2023
There’s a New Piercing Studio on Long IslandAli Weiss Jewelry has opened its second store in Roslyn, New York.
Events & AwardsOct 02, 2023
WJA Foundation Awards First Helene Fortunoff Scholarship A New Hampshire store manager is the inaugural recipient of the grant for up-and-coming women in retail.
Brought to you by
Top 5 Ways to Promote Safety and Security Awareness Among Your StaffAwareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.
CollectionsOct 02, 2023
Lorraine West’s New Collection Points to the Power of WomenAvailable exclusively at Greenwich St. Jewelers, the “Nipple Collection” will benefit Living Beyond Breast Cancer.
Weekly QuizSep 29, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
Recorded WebinarsSep 29, 2023
The Lab-Grown Diamond Market: Where Are We Now?Watch as Edahn Golan, Sherry Smith and Avi Levy join Michelle Graff to talk pricing and trends in this controversial corner of the market.
SourcingSep 29, 2023
Lucara Severs Ties With HB Antwerp The two companies initially partnered during the pandemic and had just signed a 10-year sales agreement in November 2022.
Brought to you by
A Conversation with Dialog SolutionsDo you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.
CollectionsSep 29, 2023
Piece of the Week: Sonya K’s Versatile Necklace A classic diamond tennis necklace gets a whole lot cooler with a removable pendant.
EditorsSep 28, 2023
The Gemstone World Is In Its Unique Cut EraAssociate Editor Lauren McLemore recently spoke with Columbia Gem House’s Eric Braunwart about the uptick in non-traditional gemstone cuts.
MajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.
CrimeSep 28, 2023
Have You Seen Jewels Like These? The British Museum Wants to KnowThe museum is asking for the public’s help in finding thousands of pieces of ancient gold jewelry and gemstones stolen from a storeroom.
MajorsSep 28, 2023
The Kingswood Co. Names New VP, Wins AwardThe company was recognized for one of its private-label, consumer-focused jewelry care lines.
AuctionsSep 27, 2023
Antique Jewels Shine at Bonhams LondonA rare Chaumet necklace and 20th-century sapphire ring sold for double their estimates.
SourcingSep 27, 2023
India Calls for 2-Month Moratorium on Rough Diamond Imports The plea comes against a backdrop of declining demand and falling prices.
SurveysSep 27, 2023
Consumer Confidence Falls in September Amid Rising Recession Fears Shoppers also expressed concern about rising prices, higher interest rates, and political uncertainty.
Events & AwardsSep 27, 2023
PGI to Dole Out $500K in Business Grant Program Participants from the first round of grants saw up to a 900 percent increase in their platinum sales.
IndependentsSep 26, 2023
Sally Nelson, Founder of Exclusively Diamonds, Dies at 86The former teacher, described as “a pioneer for women-owned businesses,” opened her own jewelry store in 1980.
Events & AwardsSep 26, 2023
2023 Spectrum Awards Entry Deadline ExtendedThe contest is now open for submissions until Oct. 10.
Events & AwardsSep 26, 2023
Instore Announces Dates for 2024 Show The annual event will return to Rosemont, Illinois next August.
SurveysSep 26, 2023
Mastercard Makes Its 2023 Holiday PredictionAccording to SpendingPulse, retail sales will increase in November and December but not necessarily for jewelers.
CrimeSep 25, 2023
Oregon Jeweler Accused of Selling Lab-Grown Diamonds as NaturalPolice say Douglas Wayne Gamble also swapped natural diamonds for synthetic stones and failed to return customers’ repairs.
CollectionsSep 25, 2023
Neil Lane’s Latest Collection Uses Lab-Grown Diamonds The designer just launched a new bridal range at Kay Jewelers.
MajorsSep 25, 2023
Hearts On Fire Taps Mejuri Exec as CCOYunjo Lee has also worked on collections for Tiffany & Co. with Paloma Picasso and Frank Gehry.
MajorsSep 25, 2023
Second Generation Takes On New Roles at Sylvie JewelrySteve Levine joins the family-owned company, while his brother Gary has a new position.
MajorsSep 22, 2023
David Yurman Alleges These Two Companies Copied Its DesignsThe company has filed complaints against Royal Chain and Samuel B.
TrendsSep 22, 2023
Piece of the Week: Yun Yun Sun’s ‘Puzzle’ Ring The two-stone style benefits from two-toned metal.
