Sourcing

De Beers Sales, Production Fall in Q1 Amid Uncertainty

SourcingApr 25, 2025

De Beers Sales, Production Fall in Q1 Amid Uncertainty

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Melee diamonds from De Beers
De Beers Group reported Thursday that its production was down 11 percent year-over-year in the first quarter of 2025 while rough diamond revenue dropped 44 percent year-over-year. (Photo courtesy of De Beers Group)
London—Sales and production both dropped for De Beers Group in the first quarter of 2025, as the general economic unease did nothing to stimulate an already sluggish diamond market. 

De Beers reported Thursday that first-quarter production totaled 6.1 million carats, an 11 percent drop from the 6.9 million carats mined a year ago. 

Production was down in three of the four countries where De Beers mines diamonds, dropping 8 percent in Botswana to 4.6 million carats, 19 percent in South Africa to 483,000 carats, and 40 percent in Canada to 389,000 carats. 

The only exception was Namibia. 

Production in the country was flat at 631,000 carats as planned mining of higher-grade areas and better recoveries on land offset the planned slowdown in mining by Debmarine Namibia, which mines diamonds at sea. 

 Related stories will be right here … 

Rough diamond sales from two sights in the first quarter totaled 4.7 million carats (4.2 million on a consolidated basis, which excludes rough sales by De Beers’ joint-venture partners), compared with 4.9 million carats (4.6 million carats on a consolidated basis) sold in the first two sights of 2024, a 4 percent year-over-year decline.

Consolidated rough diamond revenue from the first two sights of 2025 totaled $520 million, a 44 percent drop from the first two sights of 2024 ($925 million).

The consolidated average realized price declined by 38 percent to $124 per carat, reflecting the impact of a change in sales mix, stock rebalancing, and a 15 percent decrease in the average rough price index.

De Beers said U.S. consumer demand for diamond jewelry over the holiday season met expectations, but rough diamond demand was “subdued” to start the new year. Manufacturers were not looking to restock on rough because they still had plenty of loose polished diamonds. 

“While there were signs of loose polished diamond prices stabilizing towards the end of the quarter, lifting industry confidence, ongoing macroeconomic uncertainty, in particular the impact of U.S. tariffs, will likely result in continued cautious sightholder purchases in the near term,” the company said. 

“We continue to manage the business to preserve cash while maintaining underlying value.”

De Beers’ 2025 production guidance of 20 million-23 million carats remains unchanged.

The diamond miner and marketer’s most recent results were posted Thursday as part of parent company Anglo America’s first-quarter production report.

Anglo confirmed last year that it is looking to offload De Beers as part of a wider restructuring that will allow it to focus on mining metals that are used in “green” energy solutions. 

On Thursday, Anglo Chief Executive Duncan Wanblad said the company continues to pursue either a demerger or divestment of De Beers, which it is “committed to completing at the right time and when market conditions allow.”

The Latest

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS

The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Krista Collins Walters
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of Instore

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Attendees at the Jewelry Symposium
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 Event

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy